Drug name

Drug is brand name drugs can express in words the constituents of the brand and can carry on communication in language communication, is one of the most important factors in brand communication.Good brand name can be quickly and accurately expresses the connotation of the brand at the center of the drug, let consumers to the brand a profound impression, unforgettable, thus make the enterprise products are household names, widely known.

Throughout the domestic and foreign, have been successfully famous pharmaceutical enterprises and their famous pharmaceutical brands, will find the name of these brands had carefully designed, their brand name as brand marketing and product promotion a necessary condition for success.Therefore, in this sense, drug brand naming is the first step to establish the strong brand of pharmaceutical enterprises.

A good medicine brand should have what qualities?

(1) a brief and clear, easy to remember, easy to read

The brand name drug is to let the consumer grasp and familiar, therefore, the brand name of avoid by all means is cumbersome, drug difficult reading difficult to remember.Generally speaking, the brand name drugs with two word or three word advisable, so more in line with people's habits, such as tylenol, daktarin, d macros, etc.But there are a few distinctive four word brands are acceptable for consumers, such as betaloc, linnemann, etc.

(2) new and unique

Brand naming is unique, and other goods brand name repetition, even if it is a coincidence, is likely to be in the future

Conduct sales link.To someone unexpected name, therefore, to display the otherworldly character charm, such as good memory.

(3) the geely's name is more popular

Name to consumers good fortune, best wishes.If there is "health kangfulai, riches and honour come".

(4) clearly highlight the product characteristics

Brand name based on the function and effect of the product itself, its composition, usage, its advantage is to make consumers can lenovo or grasp the uniqueness of the product.Such as kang will be suggested that patients with cold must recover after use.

(5) name give a person with a good think

Named endowed with a certain meaning, let the consumer get unpleasant associations, such as sibutramine reminiscent of the beauty of the curve.

A good name, it seems, is not so easy, all aspects of problems need to be taken into account.But when we are in the drug name can find direction from the following aspects:

(1) direct reference translation

Imported drugs are often based on the Latin name,The English nameSuch as transliteration and free translation into Chinese, such as aspirin, promethazine hydrochloride, stomach, chlorpheniramine maleate, etc.

(2) the enterprise name

Take the name of the company with the brand name drugs consistent brand naming strategy, its advantage is to take a advertising can promote company image and at the same time, establish a brand, such as stomach lump-sum ty.

(3) named after drug effectiveness

Such as western medicine gastropin, step-down spirit and Chinese traditional medicine paishi, adjustable Dan, sedative bolus of bushing, etc.

(4) named after drug chemical composition

If western medicine according to the chemical structure of drug name, namely chemical name of the drug, such as amino acid, ferrous sulfate sodium.If it is a traditional Chinese medicine (TCM) is named after the main medicinal materials, such as combination of betel nuts pill, motherwort extract, etc.

(5) the emphasis on the treatment of disease

Combined drug name and curative effect of naming, this kind of name is less in western medicine, such as lysozyme.Its name method is more, in traditional Chinese medicine such as fructus forsythiae poison pill, ageratum water, etc.