Building named

Clever building name, can not only strongly attract people's attention, and can lead to target the buying behavior of the public.Good building named can rise to promotion effect, it can even become a brand.

Of sorts, non-standard property named cause great expectation gap between target public psychology, at the same time, also can make the real estate developers to lose credibility and reputation in the market.With the development of market economy, the real estate market competition became more intense, all kinds of marketing emerge in endlessly, of the growing importance of intellectual property rights, market image.Property name as a trademark, the performance of real estate, is becoming more and more attention by developers, government, home buyers, each building or residential area and he has the approved by the government department or agency official approval for the record the name of the public.Building dish naming, as it were, has become an indispensable tool of real estate marketing, its effect also cannot be replaced by other marketing gimmick.

Real estate named as name to the person, although can the planning personnel according to the case of geographical location, surrounding environment,

Competition grade building features, overall planning, style, history, local conditions and customs, such as free creativity, but need to get up a moral apt, cover depth, fresh fitting good name is rather difficult.We are named the building, it is important to note the following:

(1) building dish names must accurately reflect market core positioning

With the growing of real estate development code, in the property market positioning is complete, estate market core orientation is reflected in the naming.Building name or culture deep, or meaningful, or instill new living concept, or reflect regional features, or display the brand image, or to tell the family warmth, closely related to building location.

(2) to property name skiing the first driving force of dynamic market

The property name is the first task of market oriented.A great affinity, give a person with aesthetic pleasure building name, can let the customer to produce the first impression, and buyers will strengthen the first impression, although not necessarily decisive role, but the rich connotation of naming, at least can attract the target customers focus on the building itself, that cause the scene to see desire.A successful case can make the process plan and marketing strategy to get twice the result with half the effort.

(3) building dish names for home buyers psychological hint

Case of first impression, through real estate marketing always, even in the whole house, room, in the process of signing, plays a subtle role, its affinity of functional sex, can give customers with intense psychological suggestion and encourage.

(4) building name carries the developers promise of home buyers

Building name is actually a public commitment to homebuyers, developers property developers to make both properties, function is consistent with the property name, names conform to actuality, and to ensure that buyers - case cause dreams of the beautiful and consistent with the real estate.

(5) the estate market brand show

Good dish name has the feeling of was born with a response, when love it professionals and identity, can promote the effect of sales, can even become a brand.The late stages of developments for large residential area sales is crucial, is of great significance.

How to building a successful name?Throughout each big name characteristics of buildings, we found the following rules

The law:

(1) withhold architectural features

Continue or interpret buildings or settlement terms ably, create a residential environment.In the naming of the so-called "buckle architecture", is the emphasis on commodity house heterogeneity, to show the difference.Behind the name usually consists of two parts, a word or two words, for the buildings or settlements, such as the "garden", "building", "square", "garden", "city", "wan", "zhuang", "the apartment", "villa", "coastal", "court", "village", "area", "in", "the center",

"Pavilion", "fu", "building", "first" and "street", "fort", "house", "bridge", "temple",

"Taiwan", "city", "house", "home", "house" and "shop", a total of 30 words.

(2) building name should be rich period flavor

Unless the building orientation is special, as far as possible use the word is not known by the public, such as "XX mansion", "XX peak", "XX", "XX", "XX fort", "XX", etc.These suffixes, ancient and long,

Carry the heavy history and culture, but the lack of time, to take to person's psychological suggestion is gray and closed and lack of the feeling of sunshine, especially large residential area is not suitable for use.

(3) building strong name, sex, personality prominent

Want to reflect the diversity of buildings and different, and in conformity with the market image positioning, naming can be emphasized when building dish geography, such as "hongkou model", the humanities, such as "dragon vein" han, the environment, such as "cloud water village," brand, such as "crape myrtle garden", "wan kexing garden", building location, such as "Tang Yukang city" (function), the north American classic "(style)," diamond dynasty "(target market positioning, high-income people)," lights "(target market positioning, ordinary income levels), etc.

(4) outstanding advantages

Building to sales success, to highlight building their competition with other buildings don't have, and accepted by the buyers for their product advantage.Property name as a carrier to emphasize and strengthen the advantage point.Can be based on marking of place names, such as "xingqing district", "persimmon garden new village, etc.;Or in construction, such as "qinglong village", etc.;Or to work

Can mark, such as "XX" of the securities building.This name just tell general information, is not a part of the marketing.In some building dish naming, can with the advantage of building the biggest point of the combination of named rare, reflect the naming of ecology, green, environmental protection, health is more rare.

(5) from the righteousness, sound and form a comprehensive review

Moral righteousness, to beauty, daydream making a person, to avoid ambiguity;Sound, level and oblique tones, avoid mouthful, conducive to spread appropriate (e.g., "Tang Yuan new garden", "edge source garden", etc.);Shape, size and clear, beautiful collocation.

(6) novel and chic, do not fall convention

Try to avoid "XX garden", "XX apartment", "XX square", "XX tower", "XX district", named "XX center" and other forms of property, both, and easy is similar, but not easy to highlight the characteristics of real estate.

(7) reflect the high grade

Recent building named as "village", "court", "house", "zhuang", "ge", "xuan" etc for the suffix seems to have a rising trend.These suffixes, high cultural taste, although the same old, but not decadent, mysterious and elegant

Feeling.Such as "XX village" give a person with group of belonging;"XX" give a person with high sense of independence;"XX house" give a person with relaxed natural and unrestrained empty inspiration;"XX" to the people to return to natural salarymen sense;"XX company" give a person with sense of style is the grade of culture.But must pay attention to the "village", "court", "zhuang" is suitable for large residential area, the "r", "ge",

"Xuan" is suitable for group named or independent, small buildings.

(8) has a sweet feeling and affinity

As in the case and with regional characteristics, on the basis of the building are very attractive.Geographical features include two aspects, one is the local culture and foreign culture.Local culture has a strong affinity and the milk of human kindness, but often decayed, backward, lack of new idea, can't satisfy people's nature to pursue to the outside world culture psychology.Foreign culture novelty, fashion, strong appeal, but easy to HuaHuLeiQuan again, from the regional characteristics, case easy to actuality.To "read" (yue) sea luxurious as an example, the case is Hong Kong and Taiwan, the most suitable coast of guangdong, is suitable in zhejiang coastal, shandong also still force (" reading the sea "and" luxurious "reluctantly), liaoning is worth to explore, to the northwest, matter, not to mention no sea can be read (yue), economic income could not" hao ", give a person the sense with "mistakes".

(9) building name to play the role of screening clients

Named to match the property attribute, such as to imperial, Europe and the United States places named real estate, more apartment or villa for high-income people;In fu lu shou traditional, warmis kind type, and moon type named real estate, for more common housing or affordable housing;Scenery landscape type with income in upper class improve living quality of high-grade residential;Pavilions classic, with a higher educational level professionals, named after the "pavilion", "xuan", mostly single multilayer, small high-rise building;"Building", "center" and "square" for business or commercial single or catamaran high-level, high-rise building;"Apartment" for residential and commercial building multilayer, high-rise buildings;"Garden", "garden" for ordinary residential;"Lu", "first" and "house" for senior housing.

(10) reflect historical connotation

Building named in addition to consider the size of the project (e.g., park, garden, porch, village, mansion, etc.), location, grade style (such as "new countryside", "new garden", "village", "square", "the center", etc.), and the style of the metaphor property and class, had better have a certain cultural content, and contains the Chinese and foreign history culture building name for excellent, such as "wolong mountain villa",

Dragon vein "han and tang dynasties", "kaiyuan time", "Athena", "mountain stream", "grove" and so on.

Building dish names conform to actuality, to (11)

Such as average house is named "XX international", economy applicable room is named "XX hao yuan", target audience terrified, whereas high-income people easily considered to be "hang sheep head sell vinegar", make the developers lose credibility.Such as villa, this is the symbol of successful social and economic status, property name to noble, let habitant glory and proud, if named "good blessing to garden", "XX", "XX" in the new century, will not be able to meet the winners by neighboring respect, recognized by the social psychological needs;Spread a lawn name such as "oasis", the name "lake" dig a hole to infuse water, channelization heap high the name "landscape" and so on, the actuality of real estate not only cause great expectation gap in home buyers, in the market has also lost the confidence and charisma.

(12) name to be short and concise

Like "yuan bond?Aviation homes ", is named as "home of aviation" instead of directly with more character, with a "yuan bond" is a big mistake.Naming and always remember: the house is, don't give up, no, the big house

Have small house, don't give up is not.Sales is the most taboo to sell everything is ultimately sell anything bad."Yuan state" in the real estate is a big brand, but in the combination of the name, appear gild the lily.