Jiyong polyphone

Zhouyi name use polyphone, like using a little-used words can bring a lot of inconvenience to people's call, moral itself is not enough clear.In name of polyphone zhouyi, name when there are two or more pronunciation is easier to let a person feel confused about what to do.For example: the sea restaurant, one of the "le" has two read, read a le, make a read, make people do not know what to read the sound better.Such as the following words have two read: line (xing, hang), provincial (sheng xing) and heavy (chong, zhong), she (qian, xi) at (chao, zhao), etc.Book, of course, we're not saying the name absolutely cannot use polyphone.But at least make sure others can determine its pronunciation, not read wrong.

Don't mean bad

For example, you are engaged in manufacturing and selling cosmetics, so good to be true. To login name "heroin" trademark and make consumers to buy.Then you might on an impulse and the trademark office is frustrating but again!Because of the word "heroin" is synonymous with the drug not only homophones and, apparently had violated the so-called kindCustoms and habitsThe principle of.Besides, some propaganda is poison!Both harm and destroy!Maybe you would reply: foreign famous brand perfume brand more "poison", like "opium" (opium), like "poison" (blow)?Why would they login through the trademark?Why are pretty in pink itching?It can only say that eastern and western country is different, different customs, different government ethics.Abroad allows swimming naked, nude sunbathing, for example, in the domestic, the relevant units will immediately determine your '" breach of weathering "or" violation of good custom "mean the same.

Avoid is used a partial words

Brand name is a call for consumer, this should take into account the popular words in question, however unfortunately some trademark on the name of zhouyi words there are also some very serious problems.A soy protein flour mill is own soy protein powder, instant soy milk products such as trademark of zhouyi called "Gang chicken".Don't say such trademark general farmers, citizens don't know, I'm afraid even college teacher may not know everyone.We hard to conceive such trademark can become a famous trademark, it is also hard to idea this trademark goods can sell well in the market.

The reason why some people use little-used words book name, is a good name can think out from building can restore to find a nice word.So, at the mention of zhouyi, first of all want to column is to turn the kangxi dictionary.Little imagine, the actual situation is the opposite is true.

A good name as a good article, is see the magic in the plain, not by the words and terms in little-used words and strokes."Cross", "founder", "Jin Linong", "master kong" these sweet name, which is not commonly used.

JiYu obscure meaning

Meaning is obscure speech is too abstruse, look not to understand others.Like choose little-used words, meaning is good, but no one understand, again good also does not make sense.

Private enterprise, the brand name has indicate the nature of private enterprise, suggest that the product function etc, requires a strong readability.Guangming daily, such as according to the load, lanxi city, zhejiang province, there's a Zhou Yiqi MingGuan, they first gave themselves the significance of the name "angry at ishinari sheep" deeply Zhou Yiqi MingGuan.But brand after hanging out, the other people all don't understand, the shopkeeper hurriedly beside the name sign up again "service lanxi private enterprise culture" brand as a supplement.What is "angry at ishinari sheep"?According to ancient books "immortal" records: the ancient legend yellow ChuPing shepherd meet monks to kinkazan Chambers.At the beginning of the search of his brother, but saw a piece of white stone.ChuPing dismissed, stone into a sheep.A public service shop, whose name was the story is so mysterious, no wonder people don't understand.With is Zhou Yiqi MingGuan, "brewed lu" and "name" is popular and impressive, the name itself is a good advertisement.

Jiyong is not auspicious words

The big fear of meaning unlucky is the commercial name.Because it not only let the name of the host to produce bad associations, more importantly, it will affect the others on the subject, no matter the subject is a person, a private enterprise, or a commodity, even politics would also be affected.On February 18, 1987 "reference information" reprinted an article titled "for luck, the governor name" message: "the Hong Kong government and announced to the London, Hong Kong twenty-seventh governor Sir Wei Dewei renamed dc Wilson, he will be arriving on April 19 afternoon, accompanied him to Hong Kong to include his wife and son at the age of 18.inValentine's dayWhich turns 52 new governor according to the mandarin pronunciation Wei Dewei "instead of being criticized by many Hong Kong people can name: wei and Wei Shuang ghost out of line, wei harmonics danger, such as symbol of bad luck.The new governor so according to the Hong Kong government to provide advice, decided to adopt change name Suggestions.The new name, and the Hong Kong government spokesman explained mainly cantonese pronunciation is with himThe English nameWord is more close to.The name and dc Wilson represents trust and security, and yi refers to a twinkle in her eyes."Incredibly, the name is not auspicious to relations of an official accept it or not, visible impact.

For goods, an ominous name means that it will lose a lot of business.In Hong Kong is said to have erupted a "brandy" (France) and "whisky" (UK) sales of war.Results "brandy" sold more than four hundred bottles, "whisky" only sold hundreds of bottles, only a fraction is equivalent to "brandy".And awareness in terms of quality, "whisky" is as good as "brandy", why "whisky" failure?After investigation and analysis of the problem is that the Chinese translation "whisky"."Whisky"??Even the visa avoid is afraid of, who is willing to buy?And look at "brandy", how full of poetic, a favorite name.As we can see from this example people when buying goods, but it is not simply in the shopping, still buy an invisible things, this is lucky.

Avoid the same approximation

Hide the somebody else good situation seems to be the common fault of the Chinese people.You took three word brand, I just try to two words with you, good to confuse consumers.You call my name is "x" honey "honey".You are "yi kang", I will call the "x" :, you are "seven star", so I become a star "*".The identical, similar or gentle.

Worse is that some people, just with you for a homophonic (saves to mix together to mix the psychological).Like washing powder of several brand service label "self-discipline" very well.Can will himself thoroughly with others area is lain between, unique style and brand.As "a spoonful of spirit", "" Hester prynne," king lion "and" tide ", "vigor", "panda", etc., there must be a consensus to rule out it to each other (no any words in the brand similar or identical)!VCD machine brand, is very obvious too similar to one another, approximation.At least "xx king" and "x" the two brands is easy to let the consumer confusion.