Commercial companies naming rules and different from general commodity name.Commercial company name is "continuity" (like a treasure, a new treasure of continuity, like SONY, the continuity of Ontario), also heavy "international" (whether can pass without stop in the eastern and the western hemisphere), heavier "pronunciation" and "simple", "private enterprise image promotion", and many other features, is more than simple name of the difficulty.

Rule 1.Empathy don't love

New businesses and old commercial companies can have continuity, best to let the hearts of consumers to produce "empathy don't love".Such as procter & gamble commercial companies have the same business company produces many kinds of shampoo and washing supplies."Treasure the private enterprise" and "new technology" is an example of empathy.If the love taste "again after a" taste of the sea "brand or business name," master kong "come back in a" master ", the private enterprise image will be more sustainable in the popular mind, because it is easy to want to!

Rule 2.upgrading

If the new brand name cannot be after the onset of old goods to an upgrade will be very easy to bring down the private corporate image!Even if you use it alone type name."X X X coke" after "X X X pure water" is an example.Mother usually more conservative business company to brand upgrading brands to ensure that the gains.

Rule 3, the piece can't working

Like "ying," back to back "struggle to rumble again after many time or not, there is much to be said on both shiva said shiva.

Rule 4.Make a impact

"Impact," said advertising people day and night, unfortunately, in the name with too little, it really is still have impact on customer business company.

Rule 5.The world can do it

There's a car named after "NOVA" ashore in Spain found that NOVA in Spanish for "no go".At that time, the name almost tears in Barcelona.

Rule 6.There is no toki righteousness

Japan took a cake business company so happy "LAPUTA" Latin name.The results of marketinggrapesTeeth when the word has become "fireworks", who dare to take the cake selling meat.Thus, under the same name in different national conditions, still can produce different effect.

Rule 7.We are the world

Commercial company or private enterprise must set up a global consciousness, pronunciation to meet foreigners, like "KODAK", "CANON", "XEROX", "FUJI" common characteristics are concise and strong rhythm.

Rule 8.Sino-British consistent

If you are not in the heart words of English expression, "macro" into "dagong", or "kaiyuan" into "fun".Named after the rules of the game, please don't read that in order to avoid the eyes to "flash".Lack of artistic conception, commodity hard and affinity of the masses.

Rule 9.Reflect the business company strength

Really want to do this is difficult, sometimes even the boss of their own cultural qualities "not clean"!

Rule 10.Suitable for a distance

Because of the global body outside the kanban industry becomes more and more popular, so if your business name cannot let from a long way awayDriving a carPeople or passenger identification, then, advertising effect will sell at a discount greatly.

Rule 11.Suitable for writing

Under the condition of reluctant font design, the result is bound to shake head to sigh.

Rule 12.Don't "contradiction"

Trade name and commercial company engaged in the industry "does not contradictory".Such as commercial company name is "land, sea and air import business company" sell is baked wheat cake, such as selling tobacco commercial company name has become a "shangri-la" is a contradiction, inappropriate!