Many private enterprises in the private enterprise image recognition strategy guide others, all the change in the private enterprise name, because guide one new image recognition system, update the private enterprise names are often a series of breakthrough of the construction of the image, and then how to change the private enterprise name or logo?Change the private enterprise name or logo there are three kinds of methods:

1.Completely change the private enterprise name, along with the standard glyph, standard color, private enterprises are to update them.This method belongs to change, but the cost is great, once a success, with extremely large.

2.Part of the change or simplify the private enterprise name or logo.A junk shop, such as the United States is willing to "good" to attract more "new school with thrift consciousness of consumers", decided to change the image of his shabby, decline, stale, in addition to "good wish" outside the shop building decoration, also redesigned the "good wish" logo.

3.In main trademark brand as a commercial company name.If the name does not agree with the main brand, the private enterprise and private enterprise brand name and has a wide range of visibility, private enterprise name, then abandoned, with famous brand name as the new name of private enterprise is the best choice.

Impact:

1. Brand integration

1) commercial company name and trademark, especially the representative's brand is consistent, pay special attention to the brand and the consistency of the commercial company name in the future.(2) and original brand whether can improve the image of the commercial companies, whether to have enough to contain all the potential of commercial companies.

2. The old name of coherence and commercial company, fair judge the old name

(1) business company whether between old and new commercial company name must be consistent with you?Or rule out consistency?(2) the results of the evaluation of the old name is reasonable?To judge the degree to which the fairness of the old name?What factors should be kept?(3) the old name of fairness, excluding commercial company and a commercial company name of new name, what risks should be considered?

3. The image of the integration with the product

Commercial company new name should show how much merchandise image, or suggest that goods image, anticipate and product image, element resistance.

4. The commercial company name and commodity name similar to waste

Commercial company name and commodity name of similarity, the original should be what degree of evaluation?

5. Develop overseas market, the effect of the commercial company name

1) commercial company name with a positive role in the overseas market?If yes, should have

To what degree the effect;(2) whether should be considered in a certain area as the object of overseas.