Some listed private companies at the beginning of the founding, or is about to have a new product listing register new dial scale, often encounter such a unpleasant thing: to formulate a satisfactory name originally, the ministry of commerce and industry of a query, don't know other applicants have been registered, so had to change tack.The location of a private enterprise, after more than 30 times query only to apply for registration, during the distress of trouble.Quite time-consuming carefully chosen name can't register, can't get legal protection is not a happy thing, believe that many private companies will have this feeling.So how to apply for registration of their products a unique brand, is worthy of careful study and discussion.

For private companies, even if is the new product will soon be put on the market, also don't manage a name registered on, because the name once established, through the approval of the state administrative department of trademark registration, became a belongs to own an asset, on behalf of an image that contains a certain value.Although the trademark is not entirely decided to product market success, don't predict sales results, from a certain extent, decided how much the cost of advertising, contact the consumer's degree of depth.Marketers in this respect more deliberation, spend more energy, is should be.

Entrants after for the fierce competition in the industry, if can have a unique brand, when start stood on a high starting point, typically like "the farmer mountain spring".Shandong recent food on the market gutty call "old classmates" wine is trying to attract, the brand name simple and clear, on the certain target market to have affinity, be more successful;Of dairy products in the same period by the name "KaiYin" also in some media on a large number of advertising, but consumers are still hard to understand "KaiYin" the brand connotation of what to say.

When word trademark design, there are a few tips, if use of good, can have unexpected effect.For individual character change, the appropriate conversion, for example, the typical such as protect tong.As a medicine for children, with "to protect the child" homophonic, instantly shows that the appeal of the brand.

In addition, the trademark use different words, also can produce different effect, private enterprise can choose according to their own requirements.

A word.Concise and full of impact, is easy to remember, such as the eagle, eagle, widely, and coordination.But generally speaking, the meaning of a word is very difficult to complete, can express the meaning of limited, and the result is not very good, lenovo may be based on this understanding, only a handful of private enterprise to choose a word as a brand name.

Two words.The vast majority of Chinese words are double syllable, two words often can fully express a meaning, meaning clear, so easy to use, easy to remember.This method is quite popular with people, the user is numerous, such as the use of place names clearly 2 Qingdao beer, using the west lake scenic spot named color TV, Mrs Expression of emotion, geely automobile, oral liquid, etc.

Three words.Express meaning, it should be said more targeted, integrity, meaning is clear, concentrated, such as wuliangye, Mrs. Le, ﹑ derviser etc, also is to the taste of americans.

Two words, three words of trademark is the most commonly used, but there are also disadvantages is easy to repeat, and has a prior registered trademark identical with or similar to others.

Four words.In addition to express it clearly appear chic and free from vulgarity, grave and elegant, a unique flavor, mature and there is no lack of beauty, such are originality.Typical success of nongfu spring, Coca-Cola, premire, beautiful flowers sibao, etc.But avoid mystifying and sea.

Five words.Besides is a foreign language translation, because not accord with Chinese habit, people rarely use this method, only a few such as add, letters and such as days of 216 (a biological fertilizer).Through combination, however, some can also have a certain significance, such as the groom - sinoer.

More than six words are the basic no use, is usually the main deputy brands together, such as haier, little prince, wahaha very coke, etc.