In the past had on under tons of s, when some Chinese name for their children, always likes to add in the name "cat, dog, chicken" and other words, it is said that can be reducedThe childThe risk of death.And when the children grow up, learn, long knowledge, will feel the original name is very old-fashioned, is going to change.A friend of the author, the parents give the name is "zhao pig", a crossing gate was eager to change to the harmonics, "zhao xiao zhu".

The private enterprise is the same.In 1984, liu chuanzhi, Li Qin, shu-he wang, Zhang Zuxiang 11 "completely not understand market, operation and management of science and technology personnel" echoed from the Chinese academy of science and technology system reform, set up by 200000 yuan investment development of computing technology, Chinese academy of sciences business company (lenovo), mind don't delusion "one hundred - year - old".At that time, the top priority in their hearts might be private enterprise how to survive.

However, after a few years, even decades of losing ground, private enterprise big strong, then out of the womb is the name of cliche.Yesterday, they may be facing the regional market competition;Today, tomorrow "from parents, and migrate," to the overseas market.As liu chuanzhi, lenovo chairman said: "the continued growth of the private enterprise to maintain long-term must go abroad, and must form the brand has a prominent position."

In name is cost, not only need the consent of the public security department, until told to do teachers, friends, and one by one.

To some extent, the private enterprise in the underlying investment and risk compared with people name another.Allegedly, lenovo brand value as high as 20 billion yuan, and the new logo of marketing costs as high as 40 billion yuan.Lenovo in the action may also be successful, because his position in the domestic IT industry, the brand value is relatively easy to inherit.If it is a just budding private enterprise in the market, in the probably means starting from scratch.After China's accession to the WTO, the process of world economic globalization's influence on the domestic private enterprise more direct, every private enterprise in fact will directly or indirectly participate in international competition, and the impact of globalization.For private enterprise now, therefore, must from the height of the global strategy of decisions with a global perspective in the future.Frequently in the private sector can brand management brings many inspirations for China's private enterprises.The current domestic many private enterprises often lack of a clear sense of brand management, some even only on in the domestic market, the private enterprise is not even English signs, identity and feelings are hard to come by the international market.

Size bosses, save for a rainy day, an international good name for the private enterprise.