"The general principles of the civil law of our country to the natural person's right of name and legal person's right of name to make the rules.I think the biggest difference is that the relevant departments for approval, and the name of zhouyi and regulations related to the private enterprise of the prohibitive provisions."Beijing bower meterchen lawyer in a law firm, told reporters that the private enterprise name usually consists of four parts: the first part is the administrative area, the second part is the trade name or shop name, and your business industry, finally the organization form.Released in 1991, according to the state administration for industry and commerce of the private enterprise name registration management regulations stipulated in article 9, the private enterprise name must not contain any content and text of the following: (1) harm national and social public interests;(2) may cause deception or misunderstanding to the public;(3) the name of the foreign country (region), international organization;(4) the name of the name of the party, relating to organ, public organization, social group name and insititute;(5) the Chinese phonetic alphabet (except) used in the foreign names, Numbers;(6) other prohibited by laws and administrative rules and regulations.

Later, in 1996, the state administration for industry and commerce issued "on further clean up bad cultural phenomenon in private enterprise name notice, points out that in the cleaning work to focusing, the private enterprise name should be focused on the following conditions: (1) with the colonial culture color, detrimental to national dignity and hurt the feelings of people, such as" greater east Asia ", "and", "fore" sa ", etc.2. Contains feudal culture dross, such as "ghost", etc.3. Negative political influence, such as "the black sun", "big landlord", etc., or by the reactionary politicians and the public know the opposite of the character's name.4. The style is low, vulgar, and even contain pornographic content or color.5. Against ethnic customs or with the content of ethnic discrimination.6. Cause bad social public psychological reaction or misunderstandings, such as "disfigured salon", etc.7. To the party and state leaders and the name of the older generation of revolutionaries font size.

In 1998, the state administration for industry and commerce "about further standard for the management of the private enterprise name notice, nearly a period, the private enterprise to use the name of the" foreign ", the phenomenon of strange name, interfere with, cultural, social and economic order."In violation of relevant regulations, apply for to use 'new' name, strange name, should be firmly rejected."For the purity of the motherland language and standardization, promote the construction of socialist spiritual civilization to make due contributions.