A good private enterprise name can give a person leave deep memory, good impression easy to memory, easy to read, easy to.The characteristics of easy to clear flowing sound, easy to write.If business company or a brand name recognition difficulty through long, hard to recognize words against writing, is not conducive to memory, often make the person produces the primordial germ resistance, make the public impression of disorder.

Has a unique, new features, it is not easy to fall, the name of the product is not easy to confuse with the same industry, such as fuzzy feeling confused easy generation for major consumer groups, meet the psychological needs, for men, women, old man,The child, culture and consumption motives, etc.People to pursue happiness, beauty, curious, this is the basic characteristics of a persistence, first thing is to have.Marketing is the necessary conditions: one is loud, smooth, easy to remember, and easy to understand;The second is advertising;Three is business strategy;Fourth, technology products and top quality.

Taken the mining human psychology and original nature: meet the psychological needs, people are unconscious, meet the most basic human knowledge and the ability to recognize, if complex has obvious pertinence, make the person is not easy to master, not easy to play, not easy to spread, is not easy to accept.

Example: wahaha (ha ha all mankind the most basic expression ha ha laugh the most basic pronunciation, vowel "a")

Kodak (ko - contact noise together)

555 (as long as you know the money, you know the number 5, human language difference, but the Numbers are unified, this also is to meet the most basic human mastered)

A typical example, it is our country's fire alarm call "119" to remember, and easy to understand, have never forgets anything.If we change the "13853249" may be only a man who has a good memory can remember not to mention the effect of "you'll never forget";, catch the most primitive human psychological desire "greed", this is a sign of good will of human pursuit of a better life.

Example: goldlion richest jinshan fusion, etc.

U curious, make impression deepened, psychological curiosity is one of the most basic human characteristics, example: remy Martin, curious, suspense seen people deepen memory), goubuli (as inquisitive, after listening to deepen impression and easy propagation).Traditional class: ted, chang, auspicious, phoenix, dragon, hair, rich, silver, costly, gold, and abundance, etc., is China's traditional method of zhouyi names in the industry to adapt to this kind of name very good effect, but should pay attention to use the do not easy to follow.

Painted animals to human familiar name of zhouyi

Horses, wolves, leopard, tiger, rabbit, bird, when children, see figure literacy know to see just repeat the memory.Example: BMW, seven wolves, annunciation birds, rabbits, tiger.In animal signs (but should pay attention to some countries xi ji: "white elephant" in English means stupid and useless boring things, visible who don't like)

U name, surname name of zhouyi

Example: panasonic, KFC, Pierre cardin, hua tuo, etc.

Painted with flowers, grass, tree of zhouyi

Example: peony, chrysanthemum, apple, huangguoshu, two needles, etc.

Taken the regional and local characteristics

Example: the Great Wall, ancient city, the Yellow River, huashan, Qingdao beer, Shanghai old kiln, etc.(such as the product should be paid attention to: in the face of international market in the domestic market with a lot of a geographical name as a trademark, such as the yellow car, Beijing brand color TV sets, etc., but exports don't use the trademark geographical names, because of the trademark law in many countries with geographical names lack of significant characteristics and geographical names is Shared, should not be a producer monopoly grounds shall not be registered.Some even barely registered with many constraints, such as Qingdao beer, zhonghua cigarettes in the foreign registration encountered a similar situation.) a durable good, when naming idea must be innovative, the don't stick.