First, private enterprise has a good, get twice the result with half the effort

Along with the development of social economy, into the era of knowledge and information economy, people's understanding of private enterprise, the brand name of more and more profound.A good private enterprise, the brand name, can make the development of private enterprises get twice the result with half the effort, even half work several times, and dozens of times.Such as zhejiang yuhang hongxing hardware factory production of oil absorption, red star brand, renamed after the boss card, got a rapid development and become a famous brand, now become industrial group co., LTD. Hangzhou boss commercial company.Commercial company currently has assets of 380 million yuan, has become China's largest professional production base of oil absorption, national large-scale 23 private enterprise, one of the largest industrial private enterprises in zhejiang province.According to them, renamed after the boss card, an advertising effect is equivalent to the original 16 times effect.The success of many private enterprises and private enterprises, the success of the brand name design has a lot to do.

Second, the change of a business, the private enterprises every success

The name is not good, bring many disadvantages.Such as the name in front of the red star, is itself is not a bad thing, but because the same or similar name is too much, so there is no special features.And change the boss of this name, is the era of reform and opening up after the respect and esteem the boss, conform to the time and the aesthetic psychology of people after a long period of time, thus every success.At the beginning of the Hong Kong goldlion brand tie, called golden lion brand, market is not good.Later, found in Hong Kong words, the golden lion and all lose, not lucky.And Hong Kong and Taiwan and other places of Chinese auspicious is particularly important, and designed a new name for goldlion, auspicious riches and honour, everybody like it, every success.

Third, a good is a treasure, a private enterprise beyond all price

A good private enterprise, the brand name, is a private enterprise of intangible assets, important wealth.If we registered the trademark, it is protected by law, so it is not a common wealth, but a continuous appreciation, passed from generation to generation of wealth, of course also can sell into cash at any time.So some people say that the son daughter, as to he a good brand.Such as "kong yiji" targeted by shaoxing a female boss.But she is not in the other, kong yiji favorite aniseed, and lu xun for kong yiji ads.The female boss call et al, she in shaoxing lu xun road opened a shop that sells aniseed, specially will make your own aniseed is named "kong yiji" aniseed, and beat to industrial and commercial sector registered the trademark.Registered "shaoxing xianheng hotel" boss is put forward to et al in 8000 yuan to buy back the brand, et al.According to the later evaluation, "kong yiji" aniseed trademark has the value of intangible assets of 260000 yuan."Kong yiji" a registration of trademarks, the aniseed from previous sold dozens of packages every day break through thousands of package mark at the current market share of more than 90%.Et al took 260000 yuan as the fixed assets, intangible assets application set up business company to be successful, shop and become "kong yiji shaoxing local products limited commercial company".After tasted the sweets, female boss and applied for a dozen "kong yiji", there are four treasures, gown, felt hat, and even the pastry, kitchen appliances, ceramics, etc., "kong yiji" basic "monopoly".Along with the changes of the trademark law and the people's attention to the brand, such as many in securities, real estate hot "hot" tide, a design, registration, has an independent brand trademark new boom will rise.

2003.11.30?"Mengniu" fierce and cattle

Once upon a time, the little-known "mengniu" from scratch, just a few short years, developed into a national famous brands, yili, bright and other old brand behind, give a person a kind of feeling of industry, the new emperor, to be honest, I now have is mengniu.

Mengniu has such a big achievement, of course, is first well-run business operators.But the name of the class, let the private enterprise the publicity and image of the mold to achieve the twice the result with half the effort.

Now people advocate natural, pay attention to natural and green food.Mengniu gives person's feeling, is the Mongolian steppe grazing nature, eat natural grazing cows, the cow's milk is natural green food.Mengniu and homophonic fierce cow, sufficiently strong nature of cattle.As brave as a "wild cow" enterprising, rapid development, and so on.This is the image of mengniu elements, that is, we say that the meaning of the factors.With such a good name, don't think rich all not line!

Yili is a good brand, just name is not very good understanding, but he is a homophonic place name, to lenovo and accept for people (subconsciously).Because in people's impression, there is a ili, xinjiang ili.In general impression of the people, yili and ili slightly confused by harmonics, as xinjiang, Inner Mongolia grassland grazing cows milk.Was the light of touch such a meaning factor, so it is easy to become a big brand.Just think, if the name is the lip, the rich, the rich, the meaning of this brand factor limit, I'm afraid I cannot achieve the big brands.But its factor contain fewer elements than mengniu and vague, from the name - mengniu, though.

Inspired by the mengniu, now Mongolia sheep, horse, donkey and so on name up a lot, I'm afraid, as long as you can register, and relevant industry, also is a good name.Many parts of Inner Mongolia now farmland HaiMu, prairie raising goose industry has been on the rise, the sky's the limit.Talk about a few days ago, a consultancy, someone has already registered the "goose" trademark, others 5 million bid, he will not sell.How much is the value of a good name.And many people want to cheap, three hundred, five hundred for the private enterprise, trademark on the good name, may?