Ten other formula

1. To say, a good read, read smoothly;2. Easy to remember, let you'll never forget;3. Can be from many brands instantly;4. The purpose of the product, function and uniqueness.Be clear at a glance.5. Easy to cause the good lenovo;6. Creative distinctive, not the same with others;7. Product has power, have the possibility of further development.8. Integration of production and advertising, the product with systematic name;9. Product style, taste;10. To name and trademark rights.

Two big secret

Don't the same tone.Tone with the names of all, feel to read some mundane.Experts found that the name of end is best even tone, because its words loud degree is relatively less.Development of choice should pay attention to.A few consonants parts of the same word, if put together, read some effort;If the same finals and even more mouthful.The expert reminds, book name when had better not all choose n and l, z, c, s and useful, ch, sh these articulation of the same initials.If you want to name louder sound, choose words finals is key.Experts say the name containing the nasal finals read loudly, "the", "good" and "light", "peng", "east" contain nasal finals after words especially vocal;In the nasal finals word, nuclei of the main vowel is more open, such as "reach", "handsome", "treasure", loud and clear degree is higher.

Five big fear

1. More than the sound

In polyphone name, name when there are two or more pronunciation is easier to let a person feel confused about what to do.Of course is not to say that name is absolutely can't use polyphone.But at least make sure others can determine its pronunciation, not read wrong.

2. Partial words

Brand name is a call for consumer, should consider the words of popular problem, some people are using a little-used words named, is that can remove the name depends on whether to choose a good word.So, when it comes to name, the first thought is to turn the kangxi dictionary.Little imagine, the actual situation is the opposite is true.

3. The semantic subtle

Meaning is obscure speech is too abstruse, look not to understand others.Like choose little-used words, meaning is good, but no one understand, again good also does not make sense.

4. Don't

The big fear of meaning unlucky is the commercial name.Because it not only let the name of the host to produce bad associations, more important is that it will affect the others on the subject, no matter the subject is a person, a private enterprise, or a commodity.In Hong Kong is said to have erupted a "brandy" (France) and "whisky" (UK) sales of war.Results "brandy" sold more than four hundred bottles, "whisky" only sold hundreds of bottles, only a fraction is equivalent to "brandy".After investigation and analysis of the problem is that the Chinese translation "whisky".Even the visa avoid is afraid of, who is willing to buy?

5. The same approximation

Hide the somebody else good situation seems to be the common fault of the Chinese people.You took three word brand, I just try to two words with you, good to confuse consumers.You call my name is "x" honey "honey".You are "yi kang", I would call a "x".You are the "seven star", I become a star "*".Even someone with you for a homophonic altogether.Actually, the opposite effect.