As is known to all, the name of the private enterprise and private enterprise products to consumers is directly influence the choose and buy.So every one of the private enterprise operator, without exception the careful design of the private enterprise name, deeply realize the role of its competition.SONY business founder akio morita said "a resounding name, in order to cause the customer good lenovo, improve product visibility and competitiveness."The words in some way to justifying the importance of the private enterprise name.

SONY companies in Japan and the electronics industry in the world market, is a famous private enterprise has had a huge impact.Its SONY products, marketing all over the world, mainly by its high quality products and services, but also has a great relationship with its name.

See akio morita, a passage, he said: "we felt that we really need the name of a business to spread our message, we took a long time decided to commercial company name, write down the name of the many possible use every day, there is a time for discussion.We are looking for new name must be everywhere in the world are easy to recognize, people use any language can also spell.Scores of experiments, we made refer to all kinds of the dictionary, to find a resounding name."SONY companies seeking a unique style, eye-catching, brief and can use the Roman alphabet spelling, no matter in which country, have to keep the same pronunciation of the business cost of a company's name, check the dictionary.In Latin, they see a word, "SONUS" may be "SOUND" of the prototype, the pronunciation of the word with the pronunciation of the word "business" approach, they think they can use.In addition, when there is a "SONNY", or "SONUS BOY" words are also popular, its meaning is "cute little guy", possess their expected optimistic, open and bright, the meaning of two phase balance, among "SONUS" and "SONNY", they chose the latter.But later found the word "SONNY" if using Roman characters spell, its pronunciation is just the same as the "loss" in Japanese, and "loss" is the big fear of businessmen, so they will be "SONNY" the N in removing and become a "SONY"."SONY "harmonic" both SOUNS "voice, and set" SONNY BOY ", at the same time, the meaning of rich optimistic integrity.Sheng tian again remind of the commercial products brand, "SONY" simple easy to remember, just the "SONY" for all products are marked, and commercial company name from "Tokyo communication industry" official "SONY".Under the guarantee of the quality, "SONY" become the symbol of high quality;SONY business become well known brands of private enterprise.

Highly recapitulate and strong attraction of the private enterprise name, to the masses of visual stimuli can influence and psychological factors.A unique design, easy to remember, easy to read, and the vivid and rich art private enterprise name, can quickly grasp the public's vision, induced by the strong interest and rich imagination, can make a profound impression.The private enterprise name to establish a good image of private enterprise has a significant impact.

The film market in Japan, once had such a competition, competition both sides is Fuji and cherry blossoms two commercial companies.In the 50 s, cherry blossom business company in more than half the market share on film.However, along with the change of The Times, Fuji's market share is more and more big, finally beat the cherry blossom business company, become a film market dominance.

According to the survey of the market, the competition is the key to the private enterprise name.In Japanese, "sakura" the word melon "peach, soft, fuzzy image," and "Fuji" and Japan's Mount Fuji, blue sky and white snow lenovo together, give a person with a good image.Due to "cherry blossoms" affected by the bad image, all kinds of ads to no avail, only losing.In to the private enterprise name, therefore, should be carefully studied consumer psychology and the development of the market changes, for the private enterprises to select an impressive, has the time feeling and the impact of the name.

The establishment of the private enterprise name, and in different countries have different color, different s it with a country's political system, economic system, the development of ideology and culture has much to do.Under the condition of production private ownership, the establishment of the private enterprise name usually is the name of the founder of the private enterprise or auspicious, loud and clear, implicative, interest and so on factors to determine.

Economic planning in our country, after the founding of new China, thus the name of the private enterprise based on the principle of national unity, are determined by the competent department of private enterprise, private enterprise itself the right to establish or change a name.At that time, the composition of the private enterprise name most of the "three-step" or "four stages".The so-called "three", is the place name + name + business private enterprise organization form, such as soda plant in Shanghai.The so-called "four stages", is "three-step" plus property liability form, such as state-owned nanjing wireless power plant.Using these two methods named private enterprise, on the one hand, we can see the private enterprise is owned by the whole people, or belong to the collective ownership, clearly shows the colour of planned economy;On the other hand, it can be seen that the private enterprise is located and the production of what products of private enterprises, but simply don't see private enterprise product visibility and competitiveness.

The development of market economy, great changes have taken place in the private enterprise name and form, this is the trade name in the private enterprise name.Such as Beijing stone office equipment co., commercial, of which "cross" is a private enterprise trade name.But as the difference between different private enterprises of the private enterprise name, basic composition into two stages, or place name + firms, such as "Shanghai Johnson";Or trade name + name of the business, such as "chunlan air-conditioning";Or trade name + private enterprise organization form, such as "haier group".And no matter what kind of "two stages", firms have is indispensable.Therefore, under the condition of market economy, as the main style of identification of economic subject, the private enterprise name actually refers to the firm.Only private firms is image of enterprise name, is the exclusive use of a name can be used to protect.So this book as told by private enterprise identity of private enterprise name, actually refers to the business.

The combination of the shops are only a few Chinese characters, but the performance is not just a few inherent meaning of Chinese characters.Logo as a private enterprise, it is stored with the private enterprise credit information and the market competitiveness of products, etc.Which makes it become the carrier of goodwill and property value, at the same time, in terms of a firm, it also reflects the culture grade of the private enterprise, precipitation with a specific time, specific area, specific groups of cultural mentality and its commercial pursuit, has the potential value of culture.It is obvious that a famous trade name is a very important intangible assets.Many private enterprises in China, however, because of still ignore this out their own firm, in the market competition, the all-powerful, left many regret.Many Chinese goods in a foreign country is surging as the harsh reality of synonymous with cheap goods, there are many, not ring is a firm reputation is not high into the bitter.

In foreign countries, firms have become penetration riches."Marlboro "goodwill has as much as $31 billion, equivalent to two of its turnover.Household "Coca-Cola", its reputation has value of $24.4 billion.As early as 1967, when he declared that the Coca-Cola business company even commercial company ashes overnight, can come back to life, because with goodwill, immediately come your way there's big bank loans, this is the famous firm's unique charm.

China's private sector firms the loss of consciousness, is a single for a long time left by planned economy system, the private enterprise is regarded as the government department appendages, usually only in name as provincial, city and county name to display its properties or level;Sometimes in the same area in several similar private enterprise, is simply tries to distinguish with the serial number, such as the third cotton textile factory, radio components eleven factory;And private enterprise name only without our own name ─ ─ firms.The good news is that China's private enterprise is awakening now, many private enterprises have their own business.

Private enterprise name as the embodiment of the overall, the private enterprise has been more and more private enterprises weigh in hand out of the weight.How to cultivate the private enterprise own firm, China's private enterprises is arduous and productive exploration.

Along with the transition to a market economy, because this to the "three-step" or "four stages" nomenclature has not identify the requirements of the private enterprise, many private enterprises in our country facing the problem of a name change.In recent years, guangdong has a group of private enterprises under the baptism of the market economy, is in a name.Such as inspection of comrade deng xiaoping southern guangdong pearl river freezer factory, now renamed the "kelon group shares businesses".The private enterprise is a national level of private enterprise, now renamed the kelon, take meaning is short for "scientific dragon", this is a public declaration, indicated that the private sector will march to science, from the original production gradually developed production of cu in order to meet the market need.Attaches great importance to the private sector, in the very great degree is the inevitable result of the reform tide impact.

Along with the changes in the environment, for some private enterprise name change is necessary.Private enterprise name change must be cautious, however, because of the changed its name to maintain the stability of the private enterprise image is unfavorable.Name belongs to strategic decisions, the private enterprise must after integrated the various factors are considered.

Private enterprises are more the name is the biggest cause of the private enterprises lack of trade name in the name of the original.And if there is a firm name of private enterprise in the original, more the name is the cause of the firm is not loud.Private enterprise name change, although is surface form, to some extent but also reflect the essence of its content, making the popularity of private enterprises to expand, increasing product sales.

The timing of the private enterprise name change is also very important.Change private enterprises or private enterprises to change nature, are generally not a good time to private enterprise name, such as from state-owned private enterprise into a joint-stock private enterprise.If the private enterprise has a long history, also can consider to enable old firms, such as a 130 - year - old Shanghai soda factory has revived the "Aquarius" trade name.

Private enterprises in the south now appear under heat.China's export-oriented private enterprise development demonstration in a signal.That is to say, this is to get rid of at the beginning of the development of naming of Chinese geographical limitations or other oversight, and international business practices and cultural habits of other countries.Export commodities with alien culture under the background of the consumer, how to avoid the misreading of name of purchase psychological barriers, in today's global economic integration, is a private enterprise operators can not fall has light heart big problem.Entrepreneurship at the beginning of the decision makers on the naming of randomness and preference, under the condition of closed tend to look not to come out, once the development of private enterprise to face the global market, then see the cultural vision is narrow, see the name is the deep problems of private enterprise culture.

The on shows that the private enterprise, product named q is a university.Now many countries have named professional business company, business members of the company including linguists, writing personnel, planning personnel, especially rich imagination of "god" and so on.The columella, the commercial name of the company specialize in zhouyi, was more than 20 years, influential, and often a name charges up to $100000, suggesting that book the name is a unique creative thinking activity.