1, the principle of private enterprise name:

Name (1) pay attention to and, zhouyi to dig the private enterprise name culture;

(2) pay attention to the right place, name of zhouyi is committed to expanding the history of the private enterprise name potential;

(3) pay attention to timing, name of zhouyi age connotation of efforts to develop private enterprise name;

(4) should strengthen the iconic and recognition, to avoid the same;

(5) should strengthen the unity of the private enterprise name and brand, trademark;

(6) should avoid the characteristics of the private enterprise name, to highlight the name of the "personality";

2, private enterprise named skills

(1) the private enterprise name should be short and lively.Name words less, less strokes, easy to exchange of information and consumer, to facilitate consumer memory, at the same time can also cause the public's fancy, meaning more rich.

(2) the concept of private enterprise name shall conform to the private enterprise, the service objective, this will help the private enterprise image.Such as the blue jays building "bluebird" two words, really like a island in the ocean blue, quiet and peaceful, in order to provide a place of rest, pour out of the "blue jays love" to consumers, so as to establish a fine image of private enterprises.

(3) the private enterprise name should have their own uniqueness.Has the personality of the private enterprise name can be avoided and don't name the same private enterprise, in order to prevent confusion collective memory, and can deepen the public impression of private enterprises.Such as, beichen group "north star", express the heaven and earth "heaven and earth", "lenovo" names such as lenovo group, has a unique personality, to impress people.

(4) the private enterprise name should possess extraordinary boldness of vision, aggressive, ambitious, give a person with shock.Such as, "cross" cross group, STONE from English homophones, meaning STONE, symbol of the STONE to the tip of the high and new technology.

(5) the private enterprise name loud and clear, easily.Such as "McDonald's" three characters, loud and has a sense of rhythm, and thus the propagation force extremely.Name is mouthful, rhythm is not strong, the adverse effect of pronunciation, is unfavorable to propagation, thus it is difficult to achieve the public consensus.

(6) the private enterprise name full of auspicious color.Such as, GOLDLION far east limited commercial company "GOLDLION" originally called "golden lion", by considering the golden lion expressed in some local dialects, have the meaning of "gold lost", this is the unlucky name taboo, and change the "golden lion (GOLDLION)" to "GOLDLION" meaning that bring the lucre.Imagine, such private enterprise who doesn't love, who is not willing to associate with the effect of!

(7) the choice of the private enterprise name should be contemporary.Abound contemporary name has clear of, conforms to the trend of The Times, and can be quickly accepted by the public.

(8) private enterprise name want to consider the universality of all over the world.Such as Coca-Cola business company in the 20 s of this century China market strategy, decision will be the name of the business, "CoCa - CoLa" literal translation in the past, so the translator will be the name pronunciation similar characters permutation and combination, used in the beverage packaging, when bottled drinks with these characters appear on the market, has few takers.Investigate its reason, the original understanding between translated Chinese characters according to the word is "wax mare" or "the tadpoles gritted wax products" means.Imagine a private enterprise with such name who want drink?Thus Coca-Cola commercial company redesign name, bottle indicated on Chinese characters is changed to "happy mouth" ─ ─ Coca-Cola.

Anyhow, judge a private enterprise name, the standard is whether easy to memory, whether the image is distinct and expression ability, uniqueness, easy to spread or not.The private enterprise name should be the perfect combination of "sound, form and meaning", in order to achieve good effect, easy to remember, a good first impression.

In the past, many private enterprises in the use of the name is often adopts multi-dimensional method, namely the private enterprise name separated from the product name, the names of the different products is different.Although this approach can reduce the private enterprise management risk, however, there are also many deficiencies, such as: increased fees, such as, advertising, design, packaging design;Hurting consumers to identify, causing confusion;Inconsistency of private enterprise and brand name, which is unfavorable for the private enterprise image and communication.

The advent of the information age, information dissemination channels and media is becoming more and more various, therefore, in order to avoid the above shortcomings, the private enterprise name and brand name should be unified as far as possible, in order to play the role of complement each other.If a private company in the private enterprise brand products as a private enterprise name can improve the private enterprise reputation, so a product such as the use of the name of a famous private enterprise as a brand, also can improve the product's market share, "SONY" business the company is a good example.