Car named

The Chinese work behavior, pay attention to the "name", whether it is a name for their children, or for the company, product name are very serious and exquisite.And the name of a loud give prize, not only make the person produces, also easy to let you'll never forget.The auto industry, auto manufacturers take great pains for naming a new car.

Modern ACCENT in pre-market, finds wide solicitation, foreign car valued.And from the land rover, geely

Tiger, tiger king to "vision".Name is "fool" the FC - 1 time and time again, we keep everyone's appetite.Industry experts believe that geely's repeated the name on the surface is wobbling manufacturer decisions, is essentially for deeper marketing strategic thinking.Name several times not only make enough attention, for its new do sufficient warm-up, repeated the name of the FC - 1 is manufacturer in wait, observe the performance of the market, in order to to 1 listed accumulate experience, made in the blockbuster at the battle of intermediate car market.Sure enough, after a series of change name after the storm, FC - 1 in listing raised a hot wave to purchase, at the beginning of manufacturer of the final sales.

Car named main can find inspiration from the following several aspects:

(1) the emphasis on performance

For a car, the consumer is one of the focus of attention, of course, the performance of the car.Have a first-class mechanical properties tend to be more consumers win a magic weapon.On the name of the model, there are a lot of emphasis on performance of words, such as "excelle", "fit", "vios", "soar team", "magotan" and "swift horse" emphasizes the auto high-speed performance;"Land cruiser", "land rover" and "lion" run out of it as an suv

Quality., of course, this "branches", the car performance emphasize the most thorough popular feeling, but "mercedes-benz" and "BMW".

(2) reveals fashion

Car is still a fashion, finds some also met the fashionable personage pursuit of high quality life, such as "Picasso", "the Elysee", "senna", "kay turning", the left deep traces the French romantic name, if you listen to is associated with the French brand "Citroen".

(3) the pursuit of "western style"

Foreign brands at the time of the names for the new models, the habit of always thinking of how to conform to the Chinese, and Chinese automobile brand is doing the opposite, most of what is "foreign" how to gas.So many independent brands have a rather "western style" name.The most typical is chery, starting from the lovely fashion "QQ", chery abandoned before the son of the east, the banner localization named train of thought, such as A few years to launch A series of new car, the implementation of the "A" project altogether.In addition, the "harvard" of the Great Wall, "adel", "fryer", byd's series is also finds the internationalization tendency

The best footnote.

(4) finds anthropomorphic character give car

There are many models using the anthropomorphic cars."Freelander", "pilot", "guide", "President", "forest people" and "wrangler" and so on.

With a multitude of combining characters, it is easy to be given a personality."Pilot", "guide" has the leadership, whether or not the road twists and turns can indicate the direction;"President" is the identity of the decision makers, are global, ingenious talent;"Free", "forest people" and "wrangler" with the dream of freedom to struggle hard.

(5) the direct reference transliteration of cars

The most good at create, a Chinese name for auto manufacturers must belong to Toyota.From bullying to prato, from lexus lexus, from excellent to camry, from the crown to corolla, Toyota took just four years, it finds himself is almost all by pure transliteration, free translation and replaced.On the market in guangzhou auto show a small Chinese name "yaris" making it easy to listen to it.But almost a household name in China's Toyota suv brand land cruiser (LANDCRUISER) change

Article name "rand cool LuZe".Is about to enter China's imported cars Toyota FJCruiser Chinese name "cool LuZe" message, came by many consumers.According to Toyota, the purpose is to maintain the consistency of the brand on a global scale.What is name very nice for anybody.

(6) to express Chinese blessing

In order to highlight the Chinese characteristics, to cater to Chinese consumers' preferences, finds many are using the "safe", "fu",

"Kang" blessing symbol peace healthy and active vocabulary.Such finds with Chinese traditional flavor is "fukang", "Mazda family", "piece", "turning" kay, "polo", etc.

Although manufacturers hope to be able to borrow a multitude to express wishes, but make the person produces the paper finds some different understanding.The multitude of "fukang" fairly "localization", the moral of ankang "rich" is also very auspicious, but by some consumers to question ' 'too soil ";The meaning of "Mazda family" originally is also very good, "best wishes come", but was some consumers read became a didn't come to fu ", meaning the opposite.

(7) reflect and honor

In Chinese eyes, the car is not just walking tool, it is also the owner status symbol, as a result, senior finds with exalted breath more and more in the car, like "accord", "passat", "crown", buick brand "king" word generation,

"Regal", "lacrosse", and "boulevard", etc., to name but a few.

(8) the pursuit of romantic style

Many cars also began to pursue a kind of state, build romantic feeling to the person.For example, "Picasso", "the Elysee", "mondeo", "elegant", "phantom", etc.

As a brand models of French blood, "Picasso" and "the Elysee" pass through a multitude out of the romantic French amorous feelings.Named after a famous painter, emphasize its artistic breath, as if the car is under Picasso brush works;"The Elysee" same name also create a warm atmosphere;"Mondeo" is in French vocabulary used to describe an exquisite life, shows a classic noble temperament;"Elegant" and "the phantom" needless to say, super luxury brand itself over the mysterious aura for them, with the names of some elusive, more added a romantic color.

(9) a multitude of digital games

"307", "206", "300 c", "E280", "LS460," a lot of cars are the combination of Numbers, simple and easy to remember.

Peugeot brand models often with code "307", "407", "206", actually these Numbers to convey a lot of information, one of the most left side number represents is what generation product, in the middle of the "0" generally no special meaning, most the right side of figure represents the chassis models.Mercedes Benz and BMW brand in its model, common use Numbers to represent different information such as the series or the engine emissions.Mercedes Benz "E280" represents is the grade of products, digital "280" is the representative of a displacement of 2.8 liters.Similarly, lexus LS460 behind the Numbers is representative of engine emissions.