Named after the goods

A. Avoid is used a partial words

Brand name is a call for consumer, this should take into account the popular words in question, however unfortunately some trademark on the name words also there are some very serious problems.A soy protein powder factory for soybean protein powder, instant soy milk products such as brand named "chicken".Don't say such trademark general farmers, citizens don't know,

Even in the university teacher may not know everyone.This will undoubtedly bring marketing activities must be unnecessary trouble.

The reason why some people use little-used words named, is a good name can think out is the key to can find a nice word.So, when it comes to name, the first thought is to turn the kangxi dictionary.Little imagine, the actual situation is the opposite is true.A good name as a good article, is see the magic in the flat, rather than by using little-used words, stroke words and terms."Cross", "founder", "goldlion", "master kong" these sweet name, which is not commonly used.

Second, avoid is used a number of polysemic character

Named using multiple sound polysemic character, like using a little-used words can bring a lot of inconvenience to people's call, moral itself is not enough clear.In polyphone name, name when there are two or more pronunciation is easier to let a person feel confused about what to do.

Le hai restaurant, for example, one of the "le" has two read, read 16 a, make a read, make people do not know what to read the sound better.Such as the following words have two read, such as line (xing, hang), provincial (SHDNG xTng), cover (m6ng, m ^ ng) and heavy (ch < 5 ng, zhong), the (ch6o, zhao), etc.Of course, we is not to say that name is definitely not

Can use polyphone.But at least make sure others can determine its pronunciation, not read wrong.

3. Avoid using unlucky words

The big fear of meaning unlucky is the commercial name.Because it not only let the name of the host to produce bad associations, an ominous name means that it will lose a lot of business.In Hong Kong is said to have erupted a "brandy" (France)

Sales of war and "whisky" (UK).Results "brandy" sold more than four hundred bottles, "whisky" only sold hundreds of bottles, only a fraction is equivalent to "brandy".And awareness in terms of quality, "whisky" is as good as "brandy", why "whisky" failure?After investigation and analysis of the problem is that the Chinese translation "whisky"."Whisky" -- even avoid is afraid of visa, who is willing to buy?And look at "brandy", how full of poetic, a favorite name.As we can see from this example people when buying goods, but it is not simply in the shopping, still buy an invisible things, this is lucky.

4. JiYu obscure meaning

Meaning is obscure speech is too abstruse, look not to understand others.Like choose little-used words, meaning is good, but no one

Understand, again good also does not make sense.

Enterprises, brand names have indicate the enterprise nature, suggests that the action such as product features, requires a strong readability.Guangming daily, such as according to the load: there's a MingGuan, lanxi city, zhejiang province, they gave themselves first meaning deeply MingGuan name - "who ishinari sheep".But brand after hanging out, the other people all don't understand, the shopkeeper hurriedly beside the name sign up again in lanxi city service "enterprise culture" brand as a supplement.What is "angry at ishinari sheep"?According to ancient books "immortal" records: the ancient legend of a man named huang ChuPing, sheep met a monk, monks led him to kinkazan Chambers.His brother to look for him, saw his side only white marble blocks.ChuPing dismissed, white stone blocks are turned into a sheep.A public service shop, whose name was the story is so mysterious, no wonder people don't understand.With is MingGuan, "brewed lu" and "name" is popular and impressive, the name itself is a good advertisement.

5. Avoid bad intention

For example, you are engaged in manufacturing and selling cosmetics, so good to be true, all registration name "heroin" trademark and make consumers buy.Then you might on an impulse and the trademark office is frustrating but again!Because of the word "heroin"

Synonymous with the drug not only homophones and, apparently had violated the so-called kindCustoms and habitsThe principle of.Besides, some propaganda is poison!Both harm and destroy!Maybe you would reply: foreign famous brand perfume brand more "POISON", like "opium" (OPI - UM), as "POISON" (blow) - why would they by trademark registration?Why are pretty in pink itching?It can only say that eastern and western country is different, different customs, different culture.

6. Avoid sharing the same name

Last year, because of named after a singer appeared on the market of beverage brands, for a while, star himself with the brokerage firm is not great, and then resort to the law, the so-called reputational damage the vendors for compensation.Want to others lift is easy to fall into the ditch, if the parties want to with you weeks turning mind, in the end who is winning and losing are hard to predict.I was pretty radio host, has also been a pharmaceutical factory in "reference" for the brand of throat lozenges.In addition advertisers also carve out a can't be little point of view, as a versatile "Sylvia chang" is also interesting, became "bombs love xia" (eliminationThe cockroachDrug).Such names are mostly short-lived, all cheap not white, so what don't fiddle with wits in this respect.

7. Avoid the same approximation

Hide the somebody else good situation seems to be the common fault of the Chinese people.You took three word brand, I just try to two words with you, good to confuse consumers.You call my name is "honey" "X".You are "yi kang", I also called the "X".You are the "seven star", I become a "planet X".The identical, similar or gentle.

Worse is that some people, just with you for a homophonic (saves to mix together to mix the psychological).

In a few years ago the VCD machine brand, is very obvious too similar to one another, approximation.At least "XX king" and "XX" the two brands is easy to let the consumer confusion.