Goods nomenclature

A good name, is an enterprise, a product has a permanent spiritual wealth.An enterprise, as long as the name, trademark is registered, have the exclusive right to the use of the name.A good name can always arouse people good things lenovo, spur and encouraged for its owner.In the gymnastics prince li ning's name "li ning" sports goods series, is the enterprise to li ning spirit embodies the change our country sports supplies series backward situation, the enterprise spirit of pursuit of world class products."Li ning" for them, rather than a trademark, as a spirit of enterprise of abbreviations.

A well-known enterprise or brand trademark is an enterprise recognized as intangible assets.Using the cornucopia "fame", world famous SONY only $37 per unit to buy Shanghai radio recorder of three factory production, with his trademark can cost more than 80 dollars.Beverage in the world of the eldest brother - "Coca-Cola" brand value is more than $30, three-fourths of the combined the company property."Wahaha" trademark in our country, the first year alone tax is 26.5 million.

So you can see, in order to make your business and products has a good name, you must carefully crafted and planning its name.Named goods have the following a few rules to note:

A. Can't warm hide

Coconut milk is the trump card in the fruit juice market, so it became a model to follow.Southern have a vendor is also a production of fruit juice, was named "coconut milk and honey", honest also wave to a trademark, it with somebody else too similar, immediately followed to trouble.

One should truly

Trade name notice a look around, a second let people know what you are selling, more likeable, also can save a lot of advertising.In the United States, there are "white castle" brands, so you guess what does it sell?Is a household name underwear!The average person it's hard to associate it with clothes.Like this name, may play a role in the short term, but in the long run is bad, how much to the taste of grandstanding.

3. To be clear at a glance

Brand name do you want to be short, and good to read and easy to remember, often can not find.Similar to "master kong" is a typical example of lean, well read, remember and psychological value added (not just brand product, but also means that health)."Coconut milk" came out really excited, excited its bold, trendy, well read and well written, especially commodities means is very thick, like coconut milk fragrance of pure.

4. To facilitate the design

More emphasis on advertising business usually design company design standards of commodity name, please.Copywriter before always don't care about the word is good writing, good shape, so often from new naming standard words not very fat is very strange.print

Brush after the trade name of very not good-looking, also had better consider beforehand, lest broke down in one hundred.

5. Proper noun is special

Names conform to actuality, name is the proprietary marks of things, only, can accurately reflect the characteristics of the things, can let a person called the thunder, listening to the sweet.And that's what the ancients of the meaning of "justified".So "real" is an important principle of naming.

Taiwan has a call Wang Xingqin inventor, invented a dual brush, side brush, one side is soap, can also pick up on the faucet, use very aspect.He took pains to give it a name called "brush" yuanyang, very romantic, after luxury package to the market, to market badly.After others reveal that people took the brush for a brush brush.Out on the name to the original question, people associated with the "girlfriend", brush the back is too hard, do not sell well natural.It is clear that how important it is for making names conform to actuality.

Six. Be different

The purpose of name lies in the difference.Name identical or too similar, will lose its significance, and sometimes even cause trouble.In our country, different products use the same name, name or business name in the same or similar situation is quite common.In selecting concentrated expression in the trademark name of scenic spots and historical sites, the names of animals and plants, such as with the "Great Wall" for the brand product at least Great Wall computer fans, the Great Wall, the Great WallgrapesWine, Great Wall trench coat, etc., with "panda" for the trademark products such as the panda radio and television, panda panda baby clothes.Although this duplicate is allowed, but due to lack of novelty on propaganda, and not easy to attract the attention of people.When people come into contact with the brand name, not sure what is represented by the, of course, will affect the establishment of brand image, in addition, using the widely use of term as a trademark, in the country may not have what problem, but often because when they registered abroad and somebody else's crash was rejected.

7. To sound 倶 meaning better

Pronunciation is the name of the material shell, name pronunciation is good or bad relationship not only to the name of the auditory image, but also can let a person to read it fluently.Many of the world famous trademark, trade name, the name of the name with his trademark, trade name to find the best pronunciation.As akio morita had a "SONY", is to read, and in all the nations in the phonetic symbol, the pronunciation is the same;Kodak company founder, George?Yin Shiman for their own brand name, was chosen

With the tone of "K" (King, the King), came up with "KODAK", before and after the "K", the name of the forceful.

Eight. Should not stick to one pattern

Naming who dare to break through the same general pattern of trade name or product name, named the product in a different way.Many enterprises in the named brand, follow a relatively fixed mode, although the name is different, but the pattern, it will also affect the brand publicity.Cosmetics, nutrient solution, for example, many manufacturers used to as the "treasure", the "cream" for the brand name.These products is more than one, the difference is small, the name is a pattern,

Of a particular product is difficult to give a unique impression.In this case, the breakthrough traditional naming pattern, becomes very important.Hangzhou wahaha children nutrient solution was done in this respect is very successful.They broke the general habits, to children's songs "ha ha" of revising the "wahaha" trademark, not only is very novel,

Children and drank happily laugh, and the function of product is very apt.The product can become a famous brand,

Can say is inseparable with the rich individual character of the trademark name.Also have the same effect with the "lady"

The liquid.

9. Try to homophonic lucky

There are many homophones in Chinese word and the almost sound word (word), although they are the same or similar pronunciation, but it would be far meaning.Such as stamps - gasoline coupon, look ahead - money.In the name of, in addition to pay attention to the names and tie-in harmony between syllables, take care, you have the name homophonic word (word).If there were, to see if their meaning.If you have a phone call, brand name for the "wave", "wave" is a homophonic word "pull", namely the meaning of "strike", then "a drawing (waves)" the harmonics is geely.Such as "bee" brand safe again, "bee" homophonic "seal", to reveal the product performance."Jia" brand clothing is to make the customer feel welcome, and homophonic "jacket".The homophonic pun intended, wonderful contain good pleasure, is very good.And as the "lucky lion" tie boss to promote products, everywhere tie, but somehow friends politely thanked, refused to accept.The boss wake up later to: Hong Kong people to read the "lucky lion" into "net lose", in this way, people are not willing to, of course.Change the logo to "goldlion" after the name of this auspicious, tie is very popular.It seems name of harmonics

Sometimes not only should consider the national language, but also to investigate dialect, and even some relevant foreign languages.

Ten. Moral good

Such as changhong co., LTD in China, the name of the "changhong", is to take after a storm comes a calm, a magnificent spectacle of "the sun is red, changhong update".Similarly, famous for production of color TV sets konka company, its name is from the meaning of "leisure life, beautiful scene".Shenzhen san-jiu pharmaceutical group co., LTD., the name of the "san-jiu", in Chinese ancient Chinese have more without a record, combine with the relentless pursuit of righteousness.Other such as jiannanchun winery, its sword, the awaken of spring is abundant, the spring machine is infinite.

11. As soon as they met

Good corporate name, can't give people the feeling too seriously, more can't often give a person a kind of to others with outside feeling, and should have an affinity, which is accessible for people trusted feeling, at least can give a person a kind of easy feeling.

Such as apricot blossom village in shanxi fen wine factory.Apricot blossom village from a famous tang dynasty poet tu mu "qingming festival"."May I ask restaurant where, the shepherd boy pointed almond flowers village" verse.The rich country interest, give a person a kind of friendly feeling.And as sichuan day song group

, a day song from the tang dynasty "goose, goose, goose, a neck to the song", there is interest and very natural.

And as Shanghai xinyi pharmaceutical factory, a faith, seems to be in a commitment to customers, easily accepted for customer psychology.And as shanshan garment company, easy to make the person produces intimacy tenderness.Beijing dabao cosmetics company, dabao a child seems to be taken from ordinary people in the name of, give a person the sense with informal, pull close the distance between people and goods, easy for the customer.