Business skills

Company, in addition to the enterprise development rely on the operator's own knowledge, ability, social relationship thereof, is not good and whether there is a proper name has a lot to do.And business name with the named after the name of the business is in line with the general principles, general principles of the commercial name are:

(1) identification

Or a brand name is a company with other company, brand logo, distinguishes therefore require identification and original meaning, to avoid the same, let a person see the name will be able to identify what a company or brand.

The reason why a company named for oneself, its purpose is to provide convenience for consumer choice, make oneself of the company or brand stand out in the same.A conform to the requirements of the business name, therefore, to avoid the same with the other company name, in case of confusing the public memory, and can deepen the public impression of the company.Novelty and uniqueness is named after an important business principles.Name is novel, can cause consumer interest, grabbed consumer visual and attract them to visit, such as dog, olay business name, because of its strong identifiable let consumers in mind, and interested in this brand and curiosity.

(2) unity

Should the name of the company and the company of other image with consistency, not contradictory.

Business name method, usually can reflect the operator's management characteristic, and reflect the main store or company the quality of the enterprise, make the consumers for their management and service range be clear at a glance, and generate purchasing desire.Such as: "six habitat" and "casserole house" as the old food store is a household name, "r" as the signature on the grocery store was established.So, people as long as a see six signs or other habitat "so-and-so ju" brand, knew was selling food.If someone is a publishing company of management, but to take similar to their own companyHave a haircutThe name of the store, people hear the company name will be associated with the barbershop, this is obviously not conducive to the development of the publishing company.In addition, must be combined with the actual situation of the local consumer market is to consider the store name, such as the competitive environment, factors of consumption ability, etc.

(3) transmitted

Company name concise, clear, easy to write, easy to remember, is the necessary condition to spread.

Commercial use of not too complicated, otherwise it is easy to cause the opposite effect.For example: some stores like use hard words for the name, make the customers not only don't know, but also could not read the sound, to avoid this kind of situation, is not in this kind of difficult to know the name of the shop door.As "a", "number cloth homes", such as name, understand is concise, easy to spread.So, should as far as possible when naming easy to understand, not to speak like a book.If some bosses think they do business of wood, in his own enterprise name to add a word "overseas", others for geely, write traditional Chinese name in simplified Chinese specially.In this way, even if you did a good job in service quality, etc, but due to many customers didn't recognize your name, so greatly influenced the spread of consumers in terms of word of mouth, to other potential customers to achieve effective propaganda.In addition, business name, although pay attention to the popular, also cannot too too vulgar.

(4) the rationality

Commercial name must respect the culture and across geographical restrictions.

Due to the countries all over the world, regional history and culture,Customs and habitsCertain differences, values, etc, on the same brand due to their different or even opposite views and understanding.For example, a company name in this country

People seem to be very good, but in another country, its meaning can be completely the opposite.For business in the name brand, the "bat", for example, in our country because of the exquisite "bat" and "fu" in Chinese, the name "bat" can let a person produce good lenovo, therefore has "bat" fan in China;And in English, "Bat" translated into English "Bat" has the meaning of "vampire", unpleasant sounds easy to heart.Most of the brands in our country, because only in Chinese character name, when abroad, then let people feel puzzling, has some brands use pinyin as flexible measures, prove and it won't work, because foreigners don't understand the meaning of pinyin represented."CHANGHONG", for example, with its Chinese pinyin "CHANGHONG" note as trademark, but "CHANGHONG" in the eyes of foreigners without any meaning.While "HiSense", has the global strategic vision, registered the "HiSense" English trademarks, it comes from "highsense", is the meaning of "high sensitive, high-definition", it is very accord with the product characteristics.At the same time, "highsense" and can be translated into "high knowledge", reflect the brand's broad ideal.

Brand name, as it were, a threshold which has become a domestic brand globalization, the internationalization of the brand name in China, because do not understand foreign culture, make a monkey out of some brands."Fangfang" brand cosmetics trademark is found in foreign countries

Translated as "FangFang", and "fang" this word in the English language is refers to the "poisonous snake tooth", in this way, and who dare to put poisonous things covered in cha, FangFang cosmetics frustration is understandable.

, of course, in addition to domestic brands and international brands in different countries and regions, also has made a mistake.

Business name, therefore, is how important it is for a respect for culture and across geographical restrictions.

(5) times

The choice of the business name to contemporary.

Age is in constant change, resulting in a background of culture will change too.Some companies for the development trend of The Times, to cater to the modern consumer's aesthetic temperament and interest, for his company or product name for yourself pay attention to choose with modern means of name, such name can give a person a kind of exotic feeling commonly, can attract many consumers pursuing the taste.For example: cape DiNuo, Persian, insert, receive, youngor, beauty salon, triumph, Mr. Lish cosmetics company, which cosmetics co., LTD., and so on.It should be noted that the pronunciation of the foreign language directly translated into Chinese, the pursuit of more and more enterprises with a foreign flavor, but many names are only pay attention to the words on the surface of the luxuriant, composed of several influential modern means

The meaning of words, as for the name, is no longer attention.The enterprise with a name, you will gradually lose the cultural connotation, and become a symbol.