Product naming method

How to give your product a loud auspicious good name?We can find inspiration from the following aspects:

(1) named after foreign language transliteration

Named in this way has the time feeling, make the person feel modern and fashion.Such as "aspirin" drugs, "Chevrolet" car, etc.

(2) named after time

Such as watches, May Day mingyue brand of shampoo, every brand of toothpaste, etc., its characteristic is clear time concept to entice people to buy and consume.This method of naming, generally not much see, should be careful.

(3) according to a person names, place names

This name or to people and origin of reputation to attract consumers, or, in the character of history, legend, caused people's imagination.Such as, the scissors, Qingdao beer, clouds, etc.

(4) according to the name of beautiful plant

This method of naming often reminiscent of beautiful natural scenery.Common plant product name: plum blossom,grapes、

Peony, chrysanthemum, orchid, apple, two needles, etc.In the world famous brand, named after the plant is not a lot of cokeThe English nameIs the combination of the two plants.Generally speaking, the living conditions of the plant's growth environment and animal, people familiar with the degree of difference, residents of different countries to understand the meaning of all kinds of plants is different also.Sometimes in one place is good and in another place and it is taboo, so named after plant products, should adjust measures to local conditions, used with caution.Also note that plant performance and its products, as a combination of these.

(5) named after an enterprise name

The enterprise name products, highlights the name of the commodity producers and credibility, can deepen the consumer awareness of the enterprise, helps to highlight the corporate image, with minimal advertising the best communication effect.SONY, Hitachi, Toshiba, etc., are based on the model of enterprise name as the name of the product.

(6) with animal name directly as the product name

Animal name can make the person produces image, left a deep impression to the customer.For example: PUMA (PUMA, Chinese translation for PUMA brand), the panda, the white lion, ﹑ derviser, etc.Despite the use of animal products a lot, there are dragon, tiger,

Leopards, wolves, rabbits, chicken, peacock, panda, but only a few a world-class brands.Actual situation may be because people from all over the world love to animals difference is very big, difficult to find the brand for all to accept.If you want to use the name, should choose the best people like pets, it is advisable to and accepted by all over the world, named to have impact and affinity, but also pay attention to the adaptability.

(7) named after with emotional color auspicious words or not

Such as "fukang" automobile makes people get rich, "goldlion" tie brings lucre, etc.

(8) named after coined words

With unique, does not contain the meaning of words to break the commodity name expression practices, unusually conspicuous effect.Such as "kodak" film, "TDK" tape, etc.