Brand naming elements

A brand is the first step on the road to success, is to give yourself a good name, so, what makes a good name?Generally speaking, a good brand name should pay attention to the following elements:

(1) the connotation of the brand

Accurate name, should indicate or imply product features and functions of interests, convenient to into the brand culture, manifests the brand spirit, can even communicate with consumers.

(2) brand

Analyze your major competitors and their product, positioning and unique selling point, the function of interest and name.

(3) reading pronunciation

The level and oblique tones, Yin and Yang cadence.Loud, clear, easy to pronounce.

(4) the visual senses

Text to balance hook said, usually avoid jianfan ugly due to its improper, the collocation of fertilizer hand-picked indecent.

(5) brand style

Classical/modern, classic, fashion, cultural/mass, high/popular, science and technology daily, (city/country, professional, and so on.

(6) gender

Different words, different sex to suggest to the person.Some feel more feminine, some feel masculine, more masculine, some relatively neutral.These will affect the positioning of the product.

(7) age

Children, young, young, middle-aged and elderly, different names, and sometimes can give a person sense of different ages

Night's sleep.

(8) brand recognition

Be easy to remember and identify, otherwise will increase the cost of brand communication, manufacturing products sales obstacles.

Name brand, must consider the match problem both in English and Chinese.A Chinese complement each other in English, Chinese and western brand name treasured.