Brand naming program

A loud and clear, easy to remember, the name of the atmosphere, destined to your enterprise in the industry have absolute overwhelming advantage.A catchy brand name, is accepted by consumer cognition, brand, satisfaction and loyalty of the premise, so we to the determination of a brand name to be thoughtful, careful.So, planning a brand name to go through what formula?

(1) the investigation

Before the name, should first to the current market situation and future development trend of the domestic market and international market, enterprises north strategy, product composition and efficacy and people felt after using, the naming of competitors, and so on and so forth in parts, and to use this product as a consumer, for feeling, this is very help of inspiration.

(2) the proposed alternatives

Product manager based on the principle of naming, collect the word or phrase to describe the product.Using "brainstorming" a large number of candidate brand names can be obtained.Can refer to the factors of a company, enterprise type, geographical location, industry belongs to a legal person names, dates, birthdays of shareholder's name, registered capital, business scope, brand strategy, corporate philosophy, brand internationalization, and so on.

According to the specific condition of the brand, choose to suit oneself the naming strategy of new products.In general, the naming effect is suitable for the specific product name;The naming of affective suitable for including multiple product's brand name;Many family-run QiYeMing meaningless naming for product;Names for traditional industry, has a history;Name is suitable for known as the origin of the brand.Animal and plant names give a person with kindness;New name is suitable for all kinds of brands, especially fashion, technology, brand...Before his formal name, of course, can also be a variety of strategies to try.

(3) the establishment of named groups

Experts coalesced with 2?Five named members research analysis.

Analysis are legal person's name, name of the shareholders are the barometer of the five elements, the flourishing failure and fiscal position, environmental layout information flow condition, the nature of the industry, and the product function, international brand strategy, new vocabulary, and so on and so forth.

(4) the ideas

Associate a word with 100 words, consists of a word, the development of thousands of new words, at this stage, is the name of the outbreak of the stage, a company all the people, even to the public solicitation, name the more the better.

(5) summary, exchange, research

Finally select 5?10 name for further screening.

(6) to evaluate the selected name

A team organization reasonable evaluation is very important.The evaluation team members should include linguistics, psychology, aesthetics, sociology, marketing experts.For evaluation of screening principles in addition to the front we have in this paper, the principles of brand naming, also note: the brand name should indicate the enterprise the management idea of good;The brand name should include the word or words related to the product;Should not choose a negative image or meaning of brand name;Considering from the perspective of long-term development, in order to make the brand to extend in the future, to avoid to the narrow brand name positioning.

(7) after check name and industry and commerce for approval of trademark law, make sure no duplicate

By the legal counsel to review all names from the perspective of law, remove illegal name, for not sure yet

Very good name, should be retained.

(8) market investigation

If you want to enter the international market, but also through different countries of different languages.Can list the following questionnaire: a. they like this name?B. it right in this industry?C. the name will produce negative associations, what can you think of?

If pass the test analysis showed that the result is: the consumer does not agree with the tested brand name, so no matter how much expert or corporate managers prefer this brand name, should consider renaming.

Through above all programs, and ultimately selected a satisfy consumers to name.

So visible, select a brand name is very time-consuming, but the hard is not white.Some international well-known large enterprises for the sake of a good brand may take a few months time, spend hundreds of thousands or even millions of dollars.

Once the name give prize, the development of the enterprise is more smoothly.