Company named problems should be paid attention to
Company named problems should be paid attention to
(1) to encounter
Like car people like to have a spare tire, companies often must keep a certain amount of brand name (registered or idea), one thousand have a crisis can substitute at any time.Replaced immediately after the cancellation by the government units, a new brand, the risk to reduce to a minimum.
(2) to avoid similar with other company name
Coconut milk is the trump card in the fruit juice market, so it became a subject of imitation.There is a manufacturer and production in southern Taiwan
Fruit juice, was named "coconut milk and honey", honest also to commercial ban wave (because with somebody else too much alike that trouble with the coming).
(3) the meaning of the beautiful artistic conception, in accordance with the company's image
Like "chanel" artistic conception is very suitable for the company's image.
(4) to be worthy of the name
Trade name notice a look around, a second let people know what you are selling, delightful already, also can save a lot of advertising.In the United States, there are "white castle" brands, so you guess what does it sell?Is a household name underwear!The average person it's hard to think of it will be related to the clothes.Some people think the name "is" easily confused, every date
The wrong place, nerve-racking.And on advertising "pleased lang," eat "and" all obviously have to eat, the artistic conception in the naming rules, won't make people want to or not easy to recognize.
(5) to facilitate the design
More emphasis on advertising business usually design company design standards of commodity name, please.Copywriter before always don't care about words very not good-looking, modelling is good, so often out new naming standard word is not very fat is very strange.Goods look after printing, also had better consider beforehand, lest broke down in one hundred.
(6) take the name of a sustainable development
A bad name may directly affect the company's future business development.For example, if someone invested in
A snack bar, called so-and-so snack bar, but after the company growing development, and to set up a food and accommodation for the integration of the hotel, the name of "so-and-so snack bar" is completely limited his continued development.Or you initially formed a food store, called "delicious", to later, you become more and more rich, want to invest in real estate business, but who like to live "delicious" property of the house?
(7) take time to register
Once you determine the name of the company, you don't hesitate, hurriedly.But don't forget to go and see someone else has registered the company name, do not infringe on the rights of others, because a lot of times you may find yourself think good name has been registered the scooped.So once you determine name, will go to register as soon as possible.
Multiple perspectives to consider
The name method according to industry characteristics of enterprises, products, product performance, into the principle of Chinese characters (melody and meanings, glyph
Tai chi, etc.), principle, principle, aesthetic principle, geography humanities, regional culture, age structure, and pay attention to the name of the internationalization and creative, the proper positioning, comprehensive analysis, led to a unique, easy to identify, easy to spread, and conducive to the good name of enterprise development, to culture, and the world famous brand.Mathematical is clever and, of course, for everything has a name, appellation of all things all has its induction force and the force.Therefore, the enterprise or product name in should also be well-advised to good or ill luck of reference 81 mathematical.Especially for the company name, company name of word of mouth (trade name) mathematical to ji.Company general mathematical also want auspicious, meaning better.Its mathematical five line should match the names (legal representative), director of the personality begets five lines, avoid by all means is the name of the company, head of the five elements and the personality of five line phase grams.
- The last:The enterprise name method
- Next up:Company the name of the channel
Company name should be paid attention to issues related content:
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