The enterprise name method

Enterprise's name is each operator attaches great importance to one thing.Name to get good, certainly there will be a plus for business results.Get bad, light became the butt of jokes, or may affect the success or failure of business.A good name can not only express enterprises properly attributes, traits, to help consumers memory, even can contribute to the identification of consumers.A special good name can achieve the result that attract consumer attention, media reported.

Take a good name is not easy.Among this involved including enterprise's property, the appropriate ideas, the be fond of owners, geely or not even harmonics problems, such as as long as there is a link failure to deal with, it may not be able to produce

Good name.

A good name should have a clear, easy to read to remember and distinctive conditions.Enterprise's name is no absolute success, because it involves too many uncontrollable variables, such as be fond of or ideas, only simple will be named after the basic process and the matters needing attention for induction and summary.

(1) named situation analysis of competitors

Work named the first step, the first to collect market main competitors of naming and inductive analysis, this step can not only know the market trend, more can be avoided and the main competitors of naming repetition.Said here refers to the repetition is named too close, unless there is a strategic consideration, intention to do the main competitors of follower or confuse the consumer cognition, too close and repeat the naming is not easy to build brand recognition of consumers and impression, should be avoided.

(2) to understand business properties

Attribute of a named direction of the enterprise management has a significant impact, a retail shopping stores and sell cosmetics or provide hotel accommodation services, convey to the consumer the idea of nature should be separate.Retail shopping stores in the name of the message

Pass items may be cheap, joy or enough;Cosmetics, health and beauty to convey the information;Hotel may be noble or warm, etc.

(3) understand the management characteristic of enterprises

Understanding of enterprise management specialty is named in the important part of planning.The management of an enterprise must have its characteristics, it is also the key to the success of enterprises, so enterprises how to borrow the name of the directly transfer the characteristics of the enterprise to consumers, to establish the first good impression of the enterprise, consumer is a good name must have.

(4) know the main characteristics of the client layer

Understand the main characteristics of the consumer, can decide in what kind of language speak for consumers.Different characteristics of consumers have their own language or the idea of special preferences, such as harmonics or dialects in English.If you can know the main characteristics of the consumers, and to use specific language patterns to naming, is easier to get approval.

(5) establish a named direction

In determining the industry characteristics, management features and main characteristics of the client layer, it can determine the direction of the name, for example

New wholesale shop name is happy and satisfied shopping as the main direction of naming.These named direction on the one hand, can be used as the starting point for creative, on the one hand, named as an important basis.Named direction is at least more than one, so when naming will be more broad ideas and thinking space.

(6) name check

At this stage the main work is named the extracts, excerpts from principles include:

Negative consideration: (1) named will cause a negative impression.Naming of harmonics, make the person produces negative associations?

(2) : memory is easier to remember?

(3) pronunciation: new name ok?

(4) features: new name that features do not have?Can convey enterprise qualities?

Of course, a good name will not be able to guarantee the enterprise success, but a good enterprise name is the first step to success.