The characteristics of the enterprise and company name

The company naming rules is different from general commodity name.The company name is "continuity" (like a treasure, a new treasure of continuity, like SONY, the continuity of Ontario), also heavy "international" can (passage in the eastern and western), heavier "pronunciation", "simple" and "corporate image promotion", and many other features, is more than simple name of the difficulty.

(1) the name has a certain continuity

The newly established company and old company can have continuity, best to let the hearts of consumers to produce "empathy don't love".If procter & gamble has the same company produces many kinds of shampoo and washing supplies."Sound treasure enterprise" and "new technology" is an example of empathy.If the love taste "again after a" taste of the sea "brand or company name," master kong "come back in a" master ", the enterprise image will be more sustainable in the popular mind, so it's easy to think!

(2) to ensure that has the potential upgrade

If the new brand name appears after the old goods can not be to upgrade, or it will be very easy to bring down the corporate image, even if you use it alone type name.Following a "coke" XX "XX purified water" is an example, the more conservative of the company

Usually with female brand upgrading brands to ensure results.