Company name taboo
Company name taboo
Try to leave a deep first impression to the person, is the most important thing the company name.The first time with the person you meet will according to your first impression to his decision was love at first sight for you, or nose.And this is especially important for a company, therefore, to give your company a good name.
If you are preparing to build a company of my own, that you must to resist those sounds very cute, very advanced.Is the best name can directly reflect the company's intentions, choose those who can name eye to attract customers, and can easily understand to what you sell products and services.
The following Suggestions for reference:
(1) don't modify the name of the company
As far as possible let name popular simple, want to know that only large companies and enterprise can put the name was very deep, a small company as long as you can win the market share on their own to go, instead of a mysterious name unknown so.
(2) to avoid ambiguity
A Japanese cake company took the Latin name "LAPUTA", the results of marketinggrapesThis word has become teeth
"Fireworks", who dare to buy the cake.Thus, under the same name in different national conditions, will produce.
At the same time also notice you have the name puns, pun would boast when used incorrectly.It is important to express what is what are you doing, pun although good, but if the things that make people associate with your company not AiBian not good.
(3) the name of the company should avoid lengthy
So not conducive to communication with consumers, the name of the short name is not only beneficial to memory, at the same time can also cause the public's fancy, meaning more rich.Such as "red bull", "there" enterprises are in extremely short name.
(4) don't "contradiction"
Trade name and the company is engaged in the industry can not contradictory.Such as company name is "land, sea and air import company", is selling baked wheat cake,Sell tobacco company name has become a "shangri-la", this is contradictory and inappropriate.
(5) avoid haphazardly
When you're ready to give the company a name, will have a lot of new idea, it is certainly a good thing to stimulate your creativity, but don't play word games to random, build the word or phrase for the name of your company.You might ask, how can have a lot of company is such a name, and is very successful, such as the famous Verizon wireless telecommunications service provider?Problem is that the family is a very large company, they have the power to make his own name.And you stand on the side of the road, a small firm a don't know why the name, people don't know what do you do, and how to open the door to do business?When people pass by, just saying "this name is what mean?"And then somehow go away.
(6) can not blindly pursue the yellow pages to the top
May all of us in the phone book the first page of the first line has seen the company called "aaa", there are a lot of the company called "aaa" or "Aaaabracadabra" or similar to the name, so that they ranked the first position in the phone book.Of course, such doing can certainly let you ranked the first, but such a strange name is irresponsible to the company, a good company names can convey a lot of information, but you sacrifice it.Although you came in
First, but the customer don't know what do you do, in addition, they are no longer you.
(7) do not use the fashionable words
A fashionable word, vulgar, it will become at last some meaningful time nouns also finally no longer novel, because over time, everything will become history.You don't want to let your company eventually become history, new era so don't put your company called XX, XX in the 21st century.
Company named taboos related content:
- The private enterprise how to carry out brand name design
- The private enterprise named conditions
- Private enterprise name nots allow to ignore
- Private enterprise name taboo observatory
- Private enterprise named principle
- Private enterprise Zhou Yiqi name what rules
- A good internationalization name to private companies
- Private enterprise and commercial company naming rules