Commercial company name is "continuity" and "international", more "pronunciation" and "simple", and many other features, is bigger than pure commodity name is difficult.But pay attention to the following twelve rule can make the name of the ideal.

Rule one: empathy

New businesses and old commercial companies can have continuity, best to let the hearts of consumers to produce "empathy don't love".Such as procter & gamble commercial companies have the same business company produces many kinds of shampoo and washing supplies."Treasure the private enterprise" and "new technology" is an example of empathy.If the love taste "again after a" taste of the sea "brand or business name," master kong "come back in a" master ", the private enterprise image will be more sustainable in the popular mind, so it's easy to think!

Rule 2: upgrading

If the new brand name cannot be after the onset of old goods to an upgrade will be very easy to bring down the private corporate image!Even if you use it alone type name.Following a "coke" XXX "XXX pure water" is an example.Usually more conservative business company with mother brand upgrading brands to ensure results.

Rule three: vision can't working

Like "ying" and "back to back" struggle to rumble again after many time or not, there is much to be said on both shiva said shiva.

Rule four: make a wallop

"Impact," said advertising people day and night, unfortunately, in the name with too little, it really is still have impact on customer business company.

Rule 5: the world can do it

There's a car named after "NOVA" ashore in Spain found that NOVA in Spanish for "no go".At that time, almost tears in Barcelona.

Rule 6: there is no ambiguity

Japan took a cake business company so happy "LAPUTA" Latin name.The results of marketinggrapesTeeth when the word has become "fireworks", who dare to take the cake selling meat.Thus, under the same name in different national conditions, still can produce different effect.

Rule 7: we are the world

Commercial company or private enterprise name must set up a global consciousness, pronunciation to meet foreigners, like "KODAK", "CANON", "FUJI" convergence is concise and strong rhythm.

Rule 8: in the agreement

If you are not in the heart words of English expression, "macro" into "dagong", or "kaiyuan" into "fun".So please don't read the name of the rules of the game, so as to avoid eyes to "flash".Lack of artistic conception, commodity hard and affinity of the masses.

Rule 9: reflect business company strength

Really want to do this is difficult, sometimes even the boss of their own cultural qualities "not clean"!

Rule 10: for a distance

Because of the global outdoor billboard industry becomes more and more popular, so if your business name cannot let from a long way awayDriving a carPeople or passenger identification, then, advertising effect will sell at a discount greatly.

Rule 11: suitable for writing

Under the condition of reluctant font design, the result is bound to shake head to sigh.

Rule 12: don't "contradiction"

Trade name and commercial company engaged in the industry "does not contradictory".Such as commercial company name is "land, sea and air import business company" sell is baked wheat cake, such as selling tobacco commercial company name has become a "shangri-la" is a contradiction, inappropriate!