Chapter 第05 enterprise development strategic decision operation real case

Case 1: the CPPCC proposal with sixty thousand inhabitants "sunshine" into the basket

Background:

One: yinchuan Shanghai east road no vegetables grocery market, to bring inconvenience, residents live around people urged road in Shanghai set up a vegetable market.In yinchuan business bureau actively coordinate, the investment of 3 million yuan of sunshine supermarket first reconstruction project will be completed and put into use in late November, around 60000 residents will farewellBuy vegetablesDifficult problem.

Earlier this year, the CPPCC yinchuan, ningxia famous calligrapher Wu Shanzhang Mr In Chinese people's political consultative conference meeting Shanghai east road shopping difficult proposal, set up a vegetable market requirements.Got the city business bureau attaches great importance to this proposal, on the basis of the investigation demonstrated, active contact with ningxia farm group co., LTD., Shanghai road to set up the sunshine supermarket project included 2004 yinchuan rest assured food engineering exceeds "agricultural revolution" key construction project.Sunshine supermarket planning in the north of Beijing road, east road in Shanghai as the central axis, radiation radius of 2 km, with 60000 or so residents consumption potential.Project with a total area of 3100 square meters, divided into phase ii, the first phase of 1600 square meters reconstruction project will be completed and put into use in mid-november, the second phase of 1500 square meters will be opened on May 1, 2005.Mr Wu Shanzhang after receiving a reply, delighted, gladly put pen to paper, wrote "respect work and enjoy company" calligraphy banner.

# 2: agricultural reclamation thousands of green products break into supermarket 08:07 on October 28, 2004 in yinchuan ningxia daily

Report from our correspondent (reporter Bai Yan) agricultural reclamation five big green industry group and yinchuan huaxing trade, yinchuan salt industry bureau teamed up to build "green market action" start on October 26th.The first into "sunshine supermarket" agricultural reclamation thousands of green famous brand products will accept the inspection from the consumers.

Farm group is the largest production and processing base of agricultural and sideline products, is also favored by domestic and foreign merchants green famous brand production.It is understood that this year, the entire district 20 famous brand agricultural and sideline products into the domestic and foreign market, agricultural reclamation xixia kinggrapesWine, SOD selenium-rich medlar etc. The top four products.Land reclamation eight years in a row will be 9 flavor snack to the taofishingMore than 30 Taiwan state guesthouse, green products in short supply on the market at home and abroad.In September this year, the ministry of agriculture experts more than ten thousand acres of land reclamation planting green industry production engineering field test, measure the income of more than 200 million yuan.Can bring consumers to make the safety, health product become bigger and stronger, in June, farm group even lake farm garden, green technology companies, the helan mountain cattle ranches, yinchuan forest farm, according to the agricultural industry group and yinchuan bureau of salt industry, huaxing era trading company jointly establish agricultural reclamation spike grain basket co., LTD., the implementation of "opening up the green channel, cultivating green market, guide the green consumption" of the "three green project" project."Sunshine supermarket" is the spike grain basket co., LTD., opened the first supermarket.Beside shelves, stalls, ling farmers pork, helan mountain halal lamb, selenium-rich medlar, helan mountain cucumber, shuangfeng tomatoes agricultural reclamation advantages such as green products to attract the consumers.

# 3: sunshine supermarket opened soon, after opening the supermarket development affects the hearts of leaders at all levels of yinchuan.On the eve of the opening, yinchuan commerce bureau industry management section section li step, yinchuan, enterprise management consulting company invited me to the opening ceremony and the sunshine supermarket of sunshine supermarket after opening the strategic development of submit a decision problem.

After inquired about the related in detail and the opening time to extract the information of time and space specific analysis is as follows:

Time: on October 26, 2004 at 49 points

According to the lunar calendar: SiShi JiaShen September 13th

Power: JiaShen JiaQu WuYin third

The ten-day empty: noon not ShenYou ShenYou ugly son

Cold dew: in 2004, 07 when 08 October 8 points

When the frost: on October 23, 2004 09 58 minutes

Under the frost: yuan ding SiShi ten-day first for j

Yin dun two innings value operator as five house values drop open three palace

┌ ─ ─ ─ ─ ─ ─ ┬ ─ ─ ─ ─ ─ ─ ┬ ─ ─ ─ ─ ─ ─ ┐

│ lunar │ Teng snake │ │ value

│ butyl Hugh e │ born door nonyl j │ │ injury door

│ poultry day RuiBing │ │ a │ bl 10 g, as e

├ ─ ─ ─ ─ ─ ─ ┼ ─ ─ ─ ─ ─ ─ ┼ ─ ─ ─ ─ ─ ─ ┤

│ │ liuhe │ │ nine days

Open the door │ heptyl │ │ and went │

The b │ │ day ding peng I │ │ day

├ ─ ─ ─ ─ ─ ─ ┼ ─ ─ ─ ─ ─ ─ ┼ ─ ─ ─ ─ ─ ─ ┤

White tiger basaltic │ │ │ │ nine

│ jing door c symplectic │ │ │ death door b scene door

Auxiliary symplectic │ │ day day rush as decanoic │ │ day

└ ─ ─ ─ ─ ─ ─ ┴ ─ ─ ─ ─ ─ ─ ┴ ─ ─ ─ ─ ─ ─ ┘

Determine the scope of the enterprise management is the first step on the enterprise development strategy, is also the most basic step of enterprise business decisions need to consider the influence factors of space and time:

Factor 1: enterprise to service consumer types namely space-time information when do consumers of information, through the inspection time to extract the information of space and time analysis, consumers in the right places days rui, days rui shows consumers buy vegetables difficult here, essentially this information in the inspection process has obvious shown - yinchuan Shanghai east road no vegetables grocery market, bring inconvenience, residents live around the sunshine supermarket planning for citizens is definitely a good thing, in consumer's house there is a power, that is proposed, CPPCC affection of the Chinese people's political consultative conference (CPPCC) with sixty thousand inhabitants.

Factor 2: consumer demand, in the model also when dry, dry in the first cycle when the second loop/magnetic, in general, if the palace for positive information in time and space, so the demand of consumer slant.In strategic decision model, we can see the dry for butyl represent consumers sign, this time the demands of consumers in the golden state, illustrates the consumer demand is strong, so that the space and time information is sufficient to explain the sunshine supermarket fully into account the factors in the planning.

Factors, three in what way do business/technology to provide this service and strategy to identify and went in the model, for the sunshine supermarket this type for the convenience of service industry is what technology does not exist, the key for products of good quality and service level job, in the sunshine supermarket opening time model before we can see the sunshine supermarket buy and difficult to solve the problem is that citizens, d and e citizens holding money can't buy food, and in this model the tian rui to xun palace although captive, but after all big environment shows the citizen is the urgent need to problem solved, a further analysis, in the model, as the star of this the measures to solve the problem on the one hand, more timely, on the other hand is strong, so the sunshine supermarket planning can well solve the problem of citizens.

The second step: the decision enterprise's management goal

First look at the sunshine supermarket to process the goal of its service ability and service quality, to open the door to see the sunshine supermarket management place, now in the model of sunshine supermarket in palace, strength is not strong, but in time and space information to analyze, strength and stronger, so this time together sunshine supermarket service ability and service quality is a partial.

Secondly analyze the financial goals, capital of the magnetic field partial popular financial goals generally need to be considered in the model e namely investment, profit, door and door namely e balance the relations between and among the cash flow.E now fallen to xun palace, xun to flow, in the first cycle magnetic field xun palace, large investment, under the spatial and temporal information of September for collection, this time just embodies the principle of capital concentration, capital profit impact of yi to help palace, illustrates the capital recovery rate is higher

Profit palace combination embodies the instability, prone to turbulence, especially from the impact of the competitors is large, in the market practice suggest that early in early out.

In the final analysis target market: the market share because of a competitor's information of time and space, so the market share of value-added space smaller, growth rate of market volatility is larger, belongs to from high to low the trend line.

Step 3: the strategic choice

Jia e cost analysis, benefit analysis and door model based on the analysis of factors show the likelihood of success: capital, profit and cash flow from the above analysis we can see the sunshine supermarket yes planning is necessary, timely, so it has the possibility to succeed.

But for sunshine supermarket planning, while it is possible to achieve better returns, but hardly possibility to account for a large market space, strong competitors to become a major factor hindering the development of the it, but there is a market where there is a competition, it is hard to avoid this problem.From the model, capital and profits and cash flow of the magnetic field is better combined with sunshine supermarket is a morale project, so from a strategic level to the project planning is feasible.

[Cai Bingding press] : yinchuan evening a report later proved that the space-time information about competitors

Yinchuan fifth exceeds "agricultural revolution" opening release time: the 2004-11-15 antonia wang

Following the October 26 in yinchuan xingqing district open, after the "sunshine supermarket" on November 12 in the morning, invested by the ningxia rum food chain operation company gains basket supermarket opened in yinchuan xixia district, this is the fifth house of yinchuan construction since last year exceeds "agricultural revolution", is also built in xixia district first "agricultural revolution".

So far, the agricultural revolution of yinchuan super management enterprises have formed by double treasure food companies, farm group and ningxia ningxia rum food chain operation of the company's three support situation, concerned personage thinks, this change will be more conducive to the zhuhai agricultural super market healthy and stable development.