Chapter 第04 enterprise development strategic decision model and the train of thought

A, enterprise strategy overview

The concept of "strategic" was originally only exist in the military field,The warPay attention to strategy, strategy for war is a "strategic".In war the strategy also pay attention to tactics.Strategic and tactical strategy, but also have difference.Strategy aiming at the global, tactics against local;Tactics in view of the long term, in view of the current.

In 1965, an American economist, published a paper topic is "the theory of enterprise strategy".Since then, the concept of "strategic" into the corporate sector.Army is engaged in the war, enterprise engaged in the competition, although essence is different, but there is a word "race".Since want to participate in the competition, enterprises must pay attention to in the middle of the competition strategy, the strategy of enterprise competition is the enterprise strategy."Corporate strategy" is a general, can be further divided into enterprise development strategy, marketing strategy, enterprise technology development strategy, etc.In this section we focus on the development of enterprises strategic decision inside.

Enterprise's development strategy is to show the enterprise through the analysis of their development stage, the competitive environment, the degree of market demand, according to their own resources and configure the ability to work out appropriate and feasible, to gain a competitive advantage of the overall planning for a long time.

Second, the strategic decision model and the decision-making process

Enterprise development strategic decision model is to use the business principle of dun armour decision for enterprise development blueprint designed, the model can effectively solve the difficulty of enterprise development strategic positioning.

Determine the scope of the enterprise management is the first step on the enterprise strategic decision, is also the most basic step of enterprise business decisions need to consider the influence factors of space and time:

Factor 1: enterprise to service consumer types namely space-time information when do consumers of information.

Factor 2: consumer demand, in the model also when dry, dry in the first cycle when the second loop/magnetic, in general, if the palace for positive information in time and space, so the demand of consumer slant.

Three factors: enterprise/technology to provide the services in any way equivalent and strategy model and went in, and went in the military special for military secrets, then in the commercial war dun armour decision model on behalf of the commercial secrets or enterprise unique technology, advanced technology is often the internal performance of enterprise competition strength, in the process of decision-making, and went down the magnetic field must get help information of time and space.

The above three factors is the primary factor to consider enterprise strategic decision, for the enterprise first of all, it is necessary to understand yourself for what kind of customer service, service goal set not only can make the enterprise clear are doing, but also can make the enterprise management strategy focus.Can enterprises to understand the needs of the consumers to provide products and services are necessary in respect of the consumers, so can make "doing the right thing" this strategy is possible.

The second step: the decision enterprise's management goal

The enterprise the management goal from the scope of business of the enterprise, the business scope of the enterprise provides at least the enterprise the management direction, the enterprise at the time of decision management goal, we must give full consideration to the environment of the opportunities and challenges as well as the enterprise's own resources.

Enterprise management goal factor to consider when making a decision is various, but the decision goals when there is a common factors need to consider:

Processing target (manufacturing, service ability and quality of service), in time and space information collection by day dry to head on behalf of the enterprise's own state, with the door on behalf of the company's comprehensive state namely manufacturing, service ability and quality of service, if open the door for the second cycle magnetic field in the information field, the machining target is poor.

Financial goals, financial goals generally need to be considered in the model e namely investment, profit, door and door namely e balance the relations between and among the cash flow.

General to consider target market: the market target market, market growth, market positioning and competitive advantage factors, such as in the commercial war dun armour decision-making model, market share and market growth is generally unavailable dry performance information to analyze, if dry fall when the palace of the magnetic field and dry palace relations show that the positive factors, all the possible market share and the growth space is large, especially the GongLin yi information performance, more shows a change in trend, but this is not absolute, large market share does not necessarily reflect the speed of the market growth, while dry shown when the information is from customer or market, but competition also depends on the power of the market share and growth rate, target in a decision market must give full consideration to the advantage of market orientation and competitors, try to avoid the competition advantage and mining and give play to the resource advantage of self, as much as possible in order to achieve the rapid market share and market growth rate.

Step 3: the strategic choice

The changing of market environment determines the enterprises specified out strategy may not only one, it may be in a number of selected strategic choice of one or a few, that has implications for the choice of specific decisions.Can focus from the following two basic aspects to consider this question:

1, jia e cost analysis, benefit analysis and door model based on the analysis of factors show the likelihood of success:

This analysis mainly refers to a strategic need how much cost will be executed, what is the possible benefits after execution, if the costs and benefits are ideal, its successful probability is very big, on the contrary, the probability of success is small.In the commercial war dun armour decision-making model, if have show the magnetic field information significantly greater than 60 e show the magnetic field of the information and not in conflict with each other, both the scheme is feasible.Such as students door fall northwest dry palace and jia e xun palace hedge, then the decision should be give up.

2, the structural analysis

Structural analysis to consider if you execute this strategy, the enterprise if it is possible to expand the market, the competition of what may be specific reaction and a series of concrete structure.In commercial war dun armour decision-making model, in addition to consider the costs and benefits relationship between sustainable development and should also be considered in this competition, we need to choose the dry, head of the enterprise, to open the door company favorable magnetic and competitors in the decision of the magnetic field.