Enterprise and the company naming rules

Companies naming rules and different from general commodity name.The company name is "continuity" (like a treasure, a new treasure of continuity, like SONY, the continuity of Ontario), also heavy "international" (whether can pass without stop in the eastern and the western hemisphere), heavier "pronunciation" and "simple", "corporate image promotion", and many other features, than simple goods

Naming difficulty to bigger.

Enterprise and the company name should follow the following rules:

A. Empathy

The newly established company and old company can have continuity, best to let the hearts of consumers to produce "empathy don't love".If procter & gamble has the same company produces many kinds of shampoo and washing supplies."Sound treasure enterprise" and "new technology" is an example of empathy.If the love taste "again after a" taste of the sea "brand or company name," master kong "come back in a" master ", the enterprise image will be more sustainable in the popular mind, because it is easy to want to!

2. Upgrading

If the new brand name appears after the old goods can not be to upgrade or will be very easy to bring down the corporate image!Even if you use it alone type name.Following a "coke" Xxx "Xxx pure water" is an example.Conservative company usually with female brand upgrading brands to ensure that the gains.

Three?Make name has the impulse

"Impact," said advertising people day and night, unfortunately, in the name with it too, for customers to have a real impact of the company is still yesterday.In the name, if I can think of a striking name, that is to have a lot of intangible assets.

4. The world

There's a car named "NOVA" listed in Spain found that after the NO - VA in Spanish for "NO go".At that time, the name almost tears in Barcelona.

5. There is no ambiguity

A Japanese company is pleased to take the cake "LAPUTA" Latin name.The results of marketinggrapesTeeth when the word has become "fireworks", who dare to take selling meat "fireworks" of the cake.Thus, under the same name in different national conditions, still can produce different effect.

In addition, in the company or business name must set up a global consciousness, pronunciation to meet foreigners habit,

Like "KODAK", "CANON", "XEROX", "FUJI" common characteristic is concise and strong rhythm.

6. Reflect the company's strength

A name, from the meaning, verve, imposing manner to reflect the image of the company and the strength of enterprises, generally speaking to the atmosphere, to reflect the enterprise personnel's overall quality level and cultural level, will unconsciously and wealth from the business for each other's strength.

7. Easy to recognize

Because of the world of outdoor advertising becomes more and more popular, so if your company can't let from a long way awayDriving a carPeople or passenger identification, then, advertising effect will sell at a discount greatly.

Don't "contradiction" eight.

Brand name "paradox" and the company is engaged in the industry.Such as company name is "land, sea and air import company sells is baked wheat cake, such as selling tobacco company name has become a" shangri-la "is contradictory, not appropriate.