The role of personal brand

In the top of the world top 100 enterprises, there are many is the founder of the personal brand.Especially in the west, individual character make public and value of family, the surname company constitute a tradition.Name become a product of appellation, people became a commodity.Speaking of ford knew is car, speaking of panasonic is necessarily appliances, after the ebb tide, personal brand into commodity symbols, the creator of these extraordinary achievements full name no longer be known.

How to maintain the delicate balance between personal brand and corporate brand, need a bit of wisdom and strategy.Here are those who can draw lessons from the individual brand company and their stories.A personal brand at home and abroad are:

(1) Disney and Disney World

The Disney brand performance on his remarkable craftsmanship.His mind to be a cartoonist Disney problems, finally by Alice in "series of open a piece of the sky for him in Hollywood.Disney created numerous works can be found in his upbringing suit a point.Even mThe mouseThe original expression, movement with him I have a lot of similarities, because walter often refer to their design cartoon image.Personal brand and corporate brand in the product design becomes one of walter?Disney's period of the Disney company won a lot of points.And walter, after controlling for major shareholders in the Disney brothers studio, can still rely on their own personal brand strength to recreate a company that belongs to oneself completely walter?Disney,

The Disneyland.

(2) Henry?Ford and ford motor company

Everywhere in Detroit two words: ford.Ford hospitals, hall, ford road.If the city from the airport, will also drive in hazel,?Hazel, ford highway, Egypt?Henry Ford?Ford's son.Founded in 1876, ford motor company.With other carmakers patchwork, put auto parts assembly, Henry want to have it all.He likes to go to look for can make cars of raw materials, to manufacture passenger amphibious car, bought the entire hillside pine forest, and to put all of the wood back to the town of John Deere and built his own ford fleet.As a family company, even the blast furnace is also named after members of the family.Hazel, when his son Egypt?Ford began receiving company later, Henry?Ford is in a group photo in front of each unit with her son, father and son together in newspapers and magazines on the figure became a hot topic outside of ford.

As a founder of the ford company, Henry?Ford is a zealous personal brand operators.In that year, these practices is not consciously business enterprise brand strategy, but in the work, Henry?Ford almost since

The practice of love from the beginning obtained people's attention and topic of double work.

(3) the elle?Dupont with dupont chemical company

With a lot of farmland with nothing, kept two centuries flourish in the United States dupont has a strong family background.Elle?Dupont established elle?Dupont powder factory (i.e., the precursor of the modern dupont chemical company) was the eighth in the United States dupont family plan.In 1812, the us and the UKThe warBreak out, elle?Dupont's creative organized delivery of gunpowder "wagon train".Rode on the horse walking in front of him, behind every vehicle in the stars and stripes and dupont flag of the United States of America.The move for dupont, set a good image in the American public.

Elle?Dupont's brother d many grams?Dupont dupont was a famous diplomat in the development of the original pr crisis, often relying on his good relations with politicians to resolve.Dupont essential material resource as the government and the President, made dupont family, of course, the United States "aristocratic".Dupont brand show the political marriage and the family reputation.

Western family name as the name of the company's traditional, useful especially dupont it from France to the United States no longer have any privileged aristocrats.Whether it is elle?Dupont or d doc?Dupont, the success of how to make use of dupont to dupont's house

Prosperity is the purpose of their best.In the dupont, it is evident that achievement family brand than setting personal and corporate brand gain more interests.This is also a lot of personal brand know the disadvantages of family business is still reuse by blood.

(4) Morgan and Morgan financial group

Many financial companies in the United States, the improvement of company's reputation mainly by Morgan in 1869, ha the railway incidents in the conservative stable attitude.In addition to pierpont and his partner, almost everyone in the scandal of gold trading stumbled.This kind of style with pierpont a very personal fit.John?Pierpont?Morgan have the tall figure, clean clothes and dignified manner, excellent instrument make him appear very calm and confident.Compared with people who get started with gold speculation, the partners can feel happy.In addition, interested in cultural activities of Morgan for 25 years art collection, so he often at deal or no deal.Such a generous interest fake vendor easily.Morgan as an art collector's brand value is that he is quite professional, sell him fake artwork has not been found but it once was found, this person will not be let by the art world.

If art collection can also be a good means arty, personal branding to think through personal appeal

To achieve the purpose of to the company brand points, not everyone can achieve.Morgan from the family business family, his father in Europe, the world of finance prestigious is pierpont rather than others, because its gleaming personal style will become public confidence in its individual brand value.

(5) konosuke matsushita and panasonic

No pain, no gain. No pains, no gains, konosuke matsushita, the process of creating brand don't have much surprise, worked is nothing more than a young man's story.Panasonic company set up when he is only 22 years old, he is said to have only slept for three hours a day.His sleeves for the style of infected the entire panasonic's corporate culture.Konosuke matsushita of life's greatest desire and the direction of the efforts to focus on two points: one is to let themselves created panasonic cause live forever;Second, on the basis of the first target for panasonic family can always keep the enterprise.To this desire, old panasonic to select all the granddaughter's husband, although he has not said it himself, but everyone know panasonic want with their related business.

Business difficult, whilst more difficult.Let family whilst I'm afraid is the founder of the most common wishes, seems to be so, since

Own name to eternity.But in the present this era of professional managers emerge in endlessly, if still cling to the idea, are not very touch.

(6) darth vader?Stage and the stage

Vader?Vs individuals and "vader?Vs the product brand is "two overlapping in a straight line.When darth vader?Stage in London, New York, Paris, milan fashion show essential character, realize that it is a good product and has a great economic benefits of procter & gamble company bought the brand.Vader from London started a hairdressing salon?Stage is the trump card of contemporary hot hairstylist.His design is simple and fluent, classic short hair design let he won the domestic and international fame in sixties and seventies of the 20th century.Although the brand manager is not a darth vader?Vs himself, for him to be a good choice.On the one hand, he still kept their international reputation for excellence;On the other hand, due to the popular recognition increasingly loud "vader?Vs "makes his personal is becoming increasingly influential.Procter & gamble natural needless to say, vader?Vs the existence of human is the best way to advertise.

In this era of famous easier, select a living as a brand is not easy.After all, the operator is not this

Person, that person will not agree?Is it possible to cause a bad influence?All of these are not within the grasp of the company, and choose a like darth vader?Vs the craftsman is a insurance and a way to make money.From the point of view of personal brand, relying on the resources of the company always much more than individual for energy saving.

(7) for domestic personal brand

With foreign named after the founder's name and the development of a wide variety of big brand companies, compared to China because of the problems left over by history has made some brand on the ownership of the unknown even so eventually disappear.China's "old" hall shop mostly focused on catering, service, food, daily provisions, and traditional Chinese medicine (TCM) a small number of industries, such as this, with a personal brand naming are much rarer.Spread so far, some well-known brand also has certain geographical restrictions, such as earthquake jiangnan scissors, prominent in the pearl river delta wang Lao ji's herbal teas, sell like hot cakes of zhongyuan shou-yi wang thirteen, etc., these started with personal craft boutique, with not preach outsider self-protection rules make a great reputation in the industry competition.Has nothing to do with the craft industry, especially not appearing in a person's title, basically also denied personal brand.

In modern times, more perfect system of brand and the presence of the star characters is to the Chinese can produce similar case

Can.Sports products as li ning, deng yaping, flora, Chen design clothing, meters high, Han Jiaying artist's studio, etc., summary, br as actors, sports stars, artists, as the main line-up of personal brand companies, are all Chinese "by trade talk" of the traditional characteristics.In addition to these inherent project, in other industries, Chinese good face on the problems of its own performance had it too.

1) edmond lee petticoats and lee kum kee.Is famous for its magnificent shrimp paste oyster sauce is the lee kum kee Hong Kong was the number of the old family business, overseas popularity is quite high, there is a wall flower wall fragrance brand characteristics.On personal brand, real, real is one of the biggest advantages, belongs to the characteristic of the market "son" Lao tzu's secret recipe, and succeeded in turning old into one of the special case of the modern enterprise.

(2) vibration dragons and zhen-long huang herbal tea.The disadvantages of family personal brand to zhen-long huang here are examples.The children's mind, want to leave but worry that they own brand hard enough, so, plaque uchiyama k cool tea still must be branded ' 'zhen-long huang eldest son's name is "style.

(3) li ning and li ning sports goods co., LTD.Li ning retired with the 10 years will be "li ning" brand in China sports

The first brand of products.Big tournaments wearing li ning brand clothing on champion podium Chinese athletes to Chinese double pride.If there is no later, li ning company, li ning is a gifted athlete;With "li ning" brand, will become the hero of history, sooner or later become a day to give oneself increment businessman.

(4) Chen shaohua and Chen shaohua design studio.In its own name to do studio's brand in the Chinese art world everywhere.On the one hand, the value of the individual is easy to be recognized;Once, on the other hand, once the name, the original lack of big company brand can instantly.When the Chinese knot flag waving in the great river north and south, the name is Chen shaohua designer natural logical to become an international brand symbol.

5. Chen fly clothing with ease.Frankly speaking, Chen is not a talented artist, but he is a successful businessman.So, plus his name, movies, magazines, clothing also like him in painting, can always sell it

"Value".

6. Jimmy and Jimmy studio.Jimmy and li, is China's modelling design in the field of two pieces of golden signboard, started with common characteristic is through the personal technology, using the studio continues to expand the size of a personal brand, wait until the increasingly ring, then the makeup

Products, clothing and other extension, this is such a personal brand often walk path, in order to enhance the market value of self.