Clothing brand name

As long as we entered the clothing wholesale market, or open clothing accessories papers, especially in the clothing trade newspaper, a variety of "brand" came to our eyes.A good brand is vital for clothing marketing, then, how to dress up a good brand name?

(1) culture connotation

Like red spinning, youngor brand embodies the culture connotation and the characteristic of clothing, can make a good impression to the person.

(2) to clothing origin name

"Erdos", "the temple of heaven", "su", "beauty", "fujian emperor" is the epitome of this name.But like "nanjie", "work" in a village named brand, if a national and even international sales, enhance brand height will be restricted by name.

(3) name to cater to the consumers expect propitious psychological

Like "riches and honour bird", "goldlion" is the name of the people love it, sounds very happy, it's easy to let consumers to accept.

(4) type consumer class

Such as "white collar", "blue collar", "the BOSS", "city couple person", "course" and "wit" and "lady

House ", "gentleman", "the stranger", "Oriental lady", "red boy", "the beatles", "street boy", "playboy", etc.

The characteristics of such a name is expressed directly by name brand for customer segmentation and value orientation, as long as consumers "accordingly".

(5) named after beautiful plants and animals

Such as "w", "kangaroo", "squirrel", "golden sheep eye", "seven Wolf", "conch", "emperor", "spring bamboo", "lavender,,," red bean ", etc.

(6) to worship psychology of consumers

Some of the local clothing brand deliberately up a name in order to attract consumer's attention, like "beautiful winters. Meters", "valentino?Cooper "and" the Roman family ", "France wins dragon", "dara ji" and so on are such.

(7) the pursuit of fashion

Fashionable dress of a class is the most popular with a new generation of young people, a cool name can not only make public clothing personality, also can attract the attention of a large number of boys and girls, like "E-mail", "cool" lala, "exceptions", "the fifth element", "intelligence", "open sesame", "the little demon fish", "U2", "watermelon taro", "boy George", "bo shi wa", "the life geometry" such weird brands are popular.

That have developed in recent years, China's garment industry, the development of some clothing brands have successfully enter the international market, so in the named brand, the international factors should be taken into account, so as to provide a broader space for the development of the brand.