Confucius once said: "no name".For a private enterprise, the name is not only a simple text yuan, the embodiment of it is a private enterprise as a whole, is a microcosm of the private enterprise concept and reflect.It has a great appeal to consumer and kindness, can shorten the distance between private companies and consumers, establish famous brand, expanding influence, at the same time for the magic of the role of advertising.Therefore some people even said: "good name can bring good fortune to private enterprise."

Statistics show that in recent years, the rise of private enterprise development, famous brand, is step by step to reveal the fact that private enterprise to create a famous brand, not a good business company, product, brand name is not enough, the private enterprise value equal to its value.

Why is the name for a commercial company, product, trademark is so important, look at the market:

"Trademark is a kind of capital", the trademark is a kind of intangible assets.Entrepreneurship is less than 20 years of haier group, haier brand value has reached 43.6 billion yuan in 2001;And ranked first in the world of Coca-Cola brand value of $69.64 billion.So, the boss of Coca-Cola once proud to say that if overnightThe fireBurn out the coke plant, the second day, I as usual to build factories, rich quickly resume production.Because, I have a brand, the bank will take the money to give me.

Add head, Coca-Cola had the price for the name.In 1920, COCA COLA to begin to enter the Chinese market, according to its pronunciation. Translations of original Chinese name called "tadpole chewing wax".When thousands of such signs erected, the COCA COLA company business discovered this ride foot "english-chinese translation" reminiscent of the turbidity of the tadpoles in the water, as a drink a stomach.In 1979, COCA COLA to return to the mainland China, the commercial company for Asia department in London, United Kingdom for Chinese translation, a Chinese scholar studying in the UK, with the name "Coca-Cola"."Coca-Cola", not only the word easy to understand, similar to English pronunciation, and metaphor beverage has good taste, make people happy, today, in China, "Coca-Cola" is already a household name known to all housewives.

Former hongxing hardware factory in yuhang county, zhejiang province, the registered trademark is "red star" has done a lot of advertising, but a poor benefit, after the survey found, "red star" trademark word is too much, lose novelty, later renamed the "boss" and launch series products, the private enterprises out of the woods, received the "boss group" unexpected effect.

In the Japanese market, film market share the biggest originally had two business companies, Fuji cherry blossom commercial company and a business.In the film market in the 1950 s, Fuji commercial company went to more than 50% market share of, the subsequent Fuji cutting business market share is more and more big, the final victory over the cherry blossom business company and be the master of the film market.Cherry blossom business failure is not the reason for the products of the company have a quality problem, but the brand name, cherry blossoms.Because, in Japanese the word "sakura" on behalf of the software, the fuzzy image of peach;The word "Fuji", by contrast, lenovo with Japan's Mount Fuji, holy mountain.The sakura cherry blossom commercial company film affected by cherry blossoms this indecent image, shrinking, all kinds of advertising are to no avail, had to retreat and give markets to Fuji company business.

Look from the market information, how many up and failure of the private enterprise, all things fall in the name of the parabola.- taste good name benefits of private enterprise, flourishing.Hasn't the taste of the private enterprise has already have action, and the private enterprises are stirring.

From the above the name of the private enterprise, also can see the career development path.Every time changed its name, it marks the private enterprise development to a new level.If he had just opened, of course, is the good name, is undoubtedly a good thing, is conducive to the development of the future.

Trademark in the market and the citizen is becoming more and more heavy weight, now, domestic legitimate business, has been basically prohibit no trademark products to enter, as people's living standards improve, people buy goods more and more about brand, to recognize a brand.Would rather spend more money, also want to wear of zhouyi, has become the people who become prosperous first spending habits.

Along with the development of market economy, more and more private enterprises, products, trademarks, the past through the inspiration of occasional business name has been more and more difficult, some professional follow to name a business company with the needs of the market operation is born!

See how expert evaluating name:

China's hangzhou wahaha nutritional food factory name "wahaha" is indeed nice model of sound, form and meaning.Three syllables from pronunciation WAHAHA are made by A initials and A list of A musical sound, and A is the Chinese pronunciation is the biggest of all the finals, the loudest, also is the easiest way to send sound.Look from the whole body, "ha ha" just like the children happily XiaoKou doesn't close properly, give a person a kind of elegant appearance from the glyph, kind of feeling.From the meaning of "modern Chinese dictionary" explanation, "ha" often fold for "ha ha", is the interjection, proud or satisfied;And interpreted as onomatopoeia, laughter.So here "ha ha" is an expression of high selectmen and huang of emotions."Wahaha" this name is suitable for children's psychology, and easily excited children's interest for it.

The above example: a good name, necessary must be 1, easy to remember, easy to read, to spread.2, both inside and outside one, of course.3, free from vulgarity is different.4, meaning harmony, collocation is proper.5, seeking regularity, and strive to innovation.6, pay attention to rhythm, rich aesthetic feeling.7, break rules, a flexible.Eight ancient and modern culture, the combination (that is, the sound, word meaning, style, aesthetics, folk custom, etc.) outside.For the private enterprises also need to consider before, product, brand name, local culture, national culture, auspicious culture, the convenience of international market demand, market development and so on.

"China's famous saying:" don't be shy with strangers a bad name, is take the wrong name ".Name though only in the form of the product, but it is in disseminator "face" directly into the consumers' mind.

History also advocates, are confronted with difficulty in business a company or product or trademark bumpy path of private enterprise, please don't blindly only considering the objective of many factors, for example, internal management, marketing and product quality, etc., should also consider whether, commercial companies, product name, trademark, is also on the career development to the private enterprise, product, trademark intangible inconvenience?Many successful private enterprises, products, trademarks also been warned, in today's social transmission speed, the amount of information so quickly, why not with the help of a professional name, creating your own a a striking, fame and fortune of good name?