The birth of a private enterprise from her name, people know a private enterprise is beginning her name, it can be said that the name is a private enterprise the first step towards success.The naming of Chinese and foreign private enterprises are mostly pay attention to private enterprise.A good name is named the wisdom and the crystallization of labor, is a reflection of a kind of ideology and culture;A good name can link the consumer heart, arouse the people to the pursuit of spiritual life and material life.Guangdong commercial company named helios group, is a prominent example."The sun" is passion, wisdom, brave, a symbol of love, health, create, whether in east or west ancient topic, some legends.The name "sun" as a private enterprise, vividly reflects the unique personality and temperament, the private enterprise aptly reflect the private enterprise property and the product function, and with its high style is people all sorts of wonderful lenovo and pursuit.It's proved that the "sun" brought good luck to the private enterprise.The private enterprise naming is an art.As an art, it has its own rules to follow.Below, is to explore the private enterprise named art ideas and skills.

Named creative American philosopher steel magnate, Andrew Carnegie once said: all the achievements in the beginning but just a thought.The "idea", "creative" is what we're passionate about.How to named ideas?First of all, we should start from the Angle of the private enterprise message, that of the private enterprise sector or spiritual idea, etc.Second, is to fully consider the public feeling and market effect, whether it can gain a foothold in consumers mind.Again, whether do Chinese and English word meaning, transliteration is good, to facilitate internationalization.Here, I will take the author as the guangdong force international advertising business company named example, to illustrate how to name the creative.Guangdong force hill international advertising business of the company's predecessor is guangdong guangdong light design and production business.

Two years ago, the reason of the single design business company into a comprehensive integrated advertising business company, then renamed mentioned on the agenda.The author entrusted to its name, according to the idea of commercial company general manager: new name should be able to express business company stands on the strong competitive;Chinese and English words, voice, we will quickly cognitive and accept it.In this, I put forward the "I" this naming scheme."I" in "the NATUER" transliteration, it is a "natural" and "natural force", is a symbol to commercial companies strive to return to nature, to achieve deep advertising campaign of "nature and humanity" concept;From the Chinese sense, "I" can be understood as a kind of from the forces of nature, and the power of nature, namely "the forces of nature", is one of the most great power, is no other force can compete, "princes" moral business strength and status of the company in advertising."I" a cleverly reflects the spirit of private enterprise not only faith force when the strong advertising, and cater to the consumers to the pursuit of looking for the best, strong advertising business;At the same time, "I", a reaches meanings in both English and Chinese, voice similar effect."I" a debut, soon made public recognition and praise, so that many people thought this is a long-standing advertising department.

Named statics is actually selected word word choice is skill.Should choose the most ideal, can reflect the naming the creative words, to produce a strong auditory and visual wallop, attract and impress the consumers.

A, the choice of the theme

Named after the noun or adjective in nature, for example, the sun god, golden lion;Named after the private enterprise product or service attributes, for example: bill, the digest;Named after the digital code, for example: 999, one plus one.Named after the legend allusions, such as: wuyang, red bean;By last name, name, for example: Chen Liji, pan long life;Named after place names, such as: guangzhou restaurant, zhujiang cement plant;Named after the language of a foreign language, semantic translation, such as: NATUER force, SMILEGOD xi wan elder brother;Named after the first English word combinations, such as: TCL electronics, IBM computer;Pinyin combination name in English letters, such as: DOCO kang, KOBO global group.

Second, named after the gist

According to the American federal trademark association for many years research, found that a good name should be: simple, foreign language or English letters structure shoulds not be too long (no more than eight words, in terms of not more than 4 words);Good read, that is, good pronunciation, intonation, accurate and clear;Simple easy to remember, popular, stroke little text easier to remember;Good lenovo, can link together with the identity of the private enterprise, behavior;Good writing, in Italy the same situation, the private enterprise name, the shorter, the dominant stroke, less is more convenient."Princes", named for its "light, thin, short, less" advantages, fully meet the above requirements.

Some domestic private enterprise in naming, often only meaning auspicious, row number of auspicious, to look forward to future success and prosperous New Year.However, in the face of pluralistic society and many similar private enterprise competition, if there is no objective rational market analysis, to establish the distinction between the private enterprise in the market and positioning, but the inappropriate name, will affect the establishment of private enterprise image and the growth of the private enterprise in the future.As an old saying goes, "well begun is half done".Private entrepreneurs, private enterprise that give you a good name!