Four, private enterprise name and follow the principle of business, according to its own commercial project, goods and consumption object, business characteristics, and so on and so forth to name:

1, name of private enterprise to be able to help shape the private enterprise image

Shape the image is very important for every private enterprise, is a matter of their survival.And shape the image of the first step to a good private enterprise name.

In modern society, the market competition is intense, commercial war to break out, in order to ensure their market share and broaden the market, stabilize and attract many consumers, there must be have a good mastery of the commodity brands and private enterprise name that makes noisy.

(1), a good message

Such as changhong a commercial company in China, the name of the changhong, is taken after a storm comes a calm, a magnificent spectacle of "the sun is red, changhong update".Similarly, famous for production of color TV sets konka commercial companies, the name is from the meaning of "leisure life, beautiful scene".Shenzhen san-jiu pharmaceutical group company business, the name of the "san-jiu", in ancient Chinese in China for more than without a record, combine with the relentless pursuit of righteousness.Jiannanchun winery, its sword, spring, spring machine is infinite.

(2), simple, convenient and memory

A good private enterprise by name, must not is singular.More is not difficult to read difficult to remember the name of others, for the convenience of the public memory, general private enterprise USES mostly use of two words, three words, use a few individual use 4 words.So named, not only conforms to the Chinese word word group practice, also accord with the habit of the Chinese name.

This class name, meaning more straightforward shallow wet, such as schindler elevator business companies, the light motorcycle industry business companies, like electric appliances business, fast mail business company and so on.

(3), name, have affinity

Good private enterprise by name, to give a person is not too serious, more can't give people a feeling rejected people thousands of miles away, but to have a kind of affinity, can close to trusted to man feel, at least can give a person a kind of easy feeling.

Such as apricot blossom village in shanxi fenjiu distillery.Apricot blossom village from a famous tang dynasty poet tu mu "qingming festival"."May I ask restaurant where, the shepherd boy pointed almond flowers village" verse.The name of country interest, a kindness to pedestrians on the road.And song group business company, such as sichuan days days a song from the tang dynasty "goose, goose, goose, song neck to the sky", have interest and natural.

And as hisense pharmaceutical factory, sym a, seems to be in a commitment to customers, easily accepted for customer psychology.And as shanshan a commercial company, easy to make the person produces intimacy cordial feeling.Beijing dabao cosmetics business company, dabao a child seems to be taken from ordinary people in the name of, give a person the sense with informal, easy for the customer

2. The name of the private enterprise to be able to attract people, to drum up business.

In real life, is a highly recapitulate and strong attraction of store signs (shop name), visual stimulation and psychological impact on consumers is very important.Store the name of the good or bad, whether can cause consumers' curiosity and the key point of the store brand began.Some old shop, use more elegance, of primitive simplicity, elegant name, such as "life is music spring", "tongrentang", "heaven and hall", "a: rongbaozhai", "quanjude" and so on.That name, became a hallmark of insurance business.

Store name from the following several aspects to consider.

(1).Name must be in conformity with the articles of the shop named method, usually can reflect the operator's management characteristic, or reflect the good quality of the main store, make consumer easy to identify the store business scope, and generate purchasing desire."Tongrentang", "DE RenTang", for example, as the old Chinese medicine is a household name, "hall" as a Chinese pharmacy has become the established identification marks, so people just have a look at "tongrentang" trademark or any other "hall" signs, knew was selling traditional Chinese medicine (TCM).Like the name "gongdelin", reflecting the operator is good at cooking vegetarian dishes.

(2), the name must be novel, do not fall convention

Can quickly grasp consumer visual shop name must be novel, can cause consumer interest and attract them to visit the store, such as "fresh", "triple double", "dog ignore" such as store name, make consumer interest and curiosity.

(3), the name should be concise as well, easy to remember, easy to read

Name cannot be too complicated, otherwise it will cause negative effect.Some stores like use hard words for the name, for example, make the customers not only don't know, but also could not read the sound, to avoid this kind of situation, usually don't go to this kind of difficult to know the name of the shop door.As "guest", "half, profit-sharing", "taste", such as name, understand is concise, easy to spread.

(4), the name should give a person with aesthetic and artistic accomplishment

A good name, there is culture, make consumers feel comfortable and cozy.Such as "building outside the building", "some ceramic house" name.