John?Pierpont?Morgan VS Morgan financial group

Brand gold point: personal image of added value

Many financial businesses in the United States, the business of the company's reputation improve mainly by Morgan in 1869, ha the railway incidents in the conservative stable attitude.In addition to pierpont and his partner, almost everyone in the scandal of gold trading came unstuck.This kind of style with pierpont a very personal fit.Pierpont?Morgan have the tall figure, clean clothes and dignified manner, excellent instrument make him appear very calm and confident.Compared with people who get started with gold speculation, the partners can feel happy.In addition, interested in cultural activities of Morgan for 25 years art collection, so he often at deal or no deal.Such generous interest fake vendor easily, Morgan as art collector brand value lies in the fact that he's quite professional, sell him fake artwork has not been found but it once was found, this person will not be let by the art world.

Comments: if the collection of art can also be a good means arty, think through personal charm personal branding for the commercial brand points in order to achieve the purpose of that, it is not everyone can achieve.Morgan from the family private enterprise family, his father in Europe of finance prestigious is pierpont rather than others, its gleaming personal style as public confidence in its individual brand value, can you imagine a blue tooling Morgan?

Konosuke matsushita VS panasonic

Brand gold point: a work a harvest

Konosuke matsushita, the process of creating brand don't have much surprise, worked is nothing more than a young man's story.Panasonic business founded when he was only 22 years old.It is said that only slept for three hours every day.He is bound to close to the style of infected the entire panasonic's private enterprise culture.Konosuke matsushita of life's greatest desire and the direction of the efforts to focus on two points: one is to let themselves created panasonic career last forever;Second, on the basis of the first to let panasonic family can always keep this private enterprise.For this old panasonic to select all the granddaughter's husband, although he has not said it himself, but everyone know panasonic want with their related business.

Comment on: business difficult, it is harder to implementation.Let family whilst I'm afraid is the founder of the most common wishes, seems to be this way, his name to eternity.But in the present this era of professional managers emerge in endlessly, if still defend such concepts are not very touch.

Vader?Stage v VS

Brand gold point: personal brand business company

Vader?Vs individuals and "vader?Vs the product brand is "two overlapping in a straight line.When darth vader?Stage in London, New York, Paris, milan fashion show essential character, realize that it is a good product and has a great economic benefits of procter & gamble company bought the brand business.Vader from London started a hairdressing salon?Stage is the trump card of contemporary hot hairstylist.His design is simple and fluent, classic short hair design let he won the domestic and international fame in sixties and seventies of the 20th century.Although the brand manager is not a darth vader?Vs himself, for him to be a good choice.On the one hand, he still kept their international reputation for excellence, on the other hand, due to the popular recognition increasingly loud "vader?Vs "makes his personal is becoming increasingly influential.P&g business company natural needless to say, vader?Vs the existence of human is the best way to advertise.

Comment on: in this era of famous easier, select a living as a brand is not easy.After all, the operator is not himself, this man will not gas?Is it possible to cause a bad influence?All of these are not within the grasp of commercial companies, and select a like darth vader?Vs the craftsmen, is an insurance and a way to make money.From the perspective of personal brand, relying on commercial company resources than individual atmosphere more effort.

China: artisans in charge

Named after the founder's name with a foreign and the development of a wide variety of major brands, compared to commercial companies in China because of the problems left over by history brand belongs is ambiguous and even so eventually disappear.China's "old" hall shop mostly concentrated in the catering, service, food, daily provisions, and traditional Chinese medicine (TCM) a small number of industries, such as this, with much less a personal brand naming is less.Spread so far, some well-known brand also has certain geographical restrictions, such as earthquake jiangnan scissors, prominent in the pearl river delta wang Lao ji's herbal teas, hit the central plains of the king is kept justice. Sweet, and so on.These started with personal craft boutique, with not preach outsider self-protection rules make a great reputation in the industry competition.Has nothing to do with the craft industry, especially not appearing in a person's title, basically also denied personal brand.

In modern times, more perfect system of brand and the presence of the star characters of similar cases is to the Chinese may have.Sports products as li ning, deng yaping, flora, Chen design clothing, meters high, Han Jiaying artist's studio, etc., summary, br as the main line-up as actors, sports stars and artists personal brand commercial companies, are all Chinese "by trade talk" of the traditional characteristics.In addition to these inherent project, in other industries, Chinese good face on the problems of its own performance also put down his face.

Edmond lee type v lee kum kee

Is famous for its magnificent shrimp paste oyster sauce is the lee kum kee Hong Kong was the number of the old family, private enterprise in overseas popularity is quite high, there is a wall flower inside the wall sweet brand characteristics.On personal brand, real, real is one of the biggest advantages, belongs to the characteristic of the market "son" Lao tzu's secret recipe.Is successfully converted into a modern private enterprise one of the special case of old.