Top in the world top 100 private enterprises, there are many is the founder of the personal brand.Especially in the west, individual character make public and value of family, the surname business company constitute a tradition.Name become a product of appellation, people became a commodity.Speaking of ford knew is car, speaking of panasonic is necessarily appliances, after the ebb tide, personal brand into commodity symbols, the creator of these extraordinary achievements full name no longer be known.

How the personal brand and maintain the delicate balance between commercial company brand, need a bit of wisdom and strategy.Here are those lessons can be finish in the top of the personal brand commercial companies and their stories.

Walter?Disney VS Disneyland

Brand gold point: unique craft

He hit a wall around his mind to be a cartoonist.Finally by Alice in "series for him in Hollywood open a piece of the sky.Disney created numerous works can be found in his upbringing suit a point.Even mThe mouseThe original expression, movement with him I have a lot of similarities, because walter often refer to their design cartoon image.Personal brand and business company brand on the product design one for walter?Disney Disney business company to win a lot of points.And walter, after the Disney brothers studio for the big shareholder control, can still rely on their own personal brand strength to recreate a commercial company that belongs to oneself completely walter?Disney, Disneyland.

Comments: personal brand once become a commercial company, probably because of complex equity relationship becomes belongs not name, at this time, personal brand and business company brand is likely to go to the opposite embarrassment, let the brand's founder, in a dilemma.Often, rely on craft started as a people easy to get out of another its diameter, and nondestructive in brand value.

Henry?Ford VS ford motor company business

Brand gold point: narcissistic people loved

Everywhere in Detroit two words: ford.Ford hospital, the great hall of the ford, road, if the city from the airport, hazel, also drove in Egypt?Ford on the highway.Mr Hazel,?Henry Ford?Ford's son.In 1876, ford motor company was set up business.With other carmakers patchwork, put auto parts assembly, Henry want to have it all.He likes to go to look for to the raw materials of car: to make passenger amphibious car bought the whole hillside pine forest, and to put all of the wood back to the town of John Deere and built his own ford fleet.As a family business, even in the blast furnace is also named after members of the family.Hazel, when his son Egypt?After ford began receiving business company, Henry?Ford to pose in front of each business company with her son, father and son together, in the press of the ford car outside of a hot topic.

Comments: as ford commercial company founder, Henry?Ford is a zealous personal brand operators.Although in that year, these practices is not consciously private enterprises brand strategy, but in the work, Henry?Ford nearly narcissism is received attention from the start and the topic of double work.

Elle?Dupont VS dupont chemical company business

Brand gold point: the politics + family reputation

With a lot of farmland with nothing, kept two centuries flourish in the United States dupont has a strong family background.Elle?Dupont established elle?Dupont powder factory (that is, the modern dupont chemical business of the company's predecessor) is the eighth in the United States dupont family plan.In 1812, the us and the UKThe warBreak out, elle?Dupont's creative organized delivery of gunpowder "wagon train".Rode on the horse walking in front of him, behind every vehicle in the United States of America's stars and stripes flag and dupont business company.The move, for dupont business company establish a good image in the American public.Elle?Dupont's brother d many grams?Dupont was a famous diplomat, dupont business company in the development of the original pr crisis, often relying on his good relations with politicians to resolve.Dupont essential material resource as the government and the President, made dupont family, of course, the United States "aristocratic".

Useful comments: western family name as a commercial company name tradition, especially the dupont it from France to the United States is no longer any privileged aristocrats.Whether it is elle?Dupont or d doc?Dupont, how to make use of dupont to dupont family thriving business the company's success is their greatest purpose.Look in the dupont, achievement than family brand making personal and business brand gain more interests.This is also a lot of personal brand know the disadvantages of family private enterprise still reuse by blood.