Hinggan mountains to produce a kind of wild fruit, fruit wine, called "wanshan Swiss", selling well, some people say that this besides quality, texture, taste, packaging, also due to have a good name.Through this matter, I became interested in the name of the product, after understanding, I feel the product name will not only help shape product image, and sales of product has a very important role, is significant, good name can bring good benefits.

A pharmaceutical factory production of new drugs in the treatment of dysmenorrhea, menstruation to be not moved, at the beginning of the book called "dysmenorrhea", products on the market after the reaction, not reached expected sales performance.Bad name after the investigation, has been the cause.Tacky, which the word "dysmenorrhea", a word "pain" brings the "pressure", very uncomfortable, the feeling has refused to psychological, then the factory changed the product name to "shu moon" as a result, and the reason is "shu" moon not only harmonious rhyme and poetic, but also the role of medicine is "shu", give a person.

Again, such as, "head and shoulders", "fly" cosmetic, "BMW" and "mercedes-benz" cars, "maotai", "wuliangye liquor," INTEL commercial company "pentium CPU, not only beautiful sounds, give a person association, but also the characteristics of the product.

Some private enterprise, on the other hand, for the sake of so-called novel, stimulation, for the product up low-level tacky, strange ugly, nor 'name, thought "success", inviting to a large number of consumers, but it was in disgust and rejection.As in the "heart of the children's food is too soft", "practical" and "couple" name, one does not conform to the children's consumer interest;2 will mislead children, the ultimate result is parents, teachers, not to buy.

Product's name, it seems, have knowledge greatly.This as now Zhou Yiqi name to the child, regardless of the sense of reading, and are hammering out the sound, meaning, form, name is not just a "marker", only the function of distinguish, more connotation, is a beauty, is a kind of expectation.Product name of zhouyi also is such, not only to rich aesthetic feeling, and reach the deep intension, in this way can the name of the accord with aesthetic demand, let people like, also can offer good brand image.

Now, mature consumers' consumption psychology, buying and consumption is the product of culture, is a grade.A good reputation, not only to the consumers to enjoy, for a good addition to the products, and increase product added value of culture.Therefore, the product name to reflect the excellent national culture.Back is broad and profound Chinese culture, elaborate ideas, will play out a good name is infinite.And the name of a counter culture is only trash, is unlikely to improve the image of the product, rather unpleasant, consume culture;At the same time, the name of the product to conform to the aesthetic thoughts, to be innovative, distinctive, tasteful, strictly avoid the same."SPIRIT", for example, the English original intention is the ghost, ghost, and translate it into "Sprite" give a person the feeling of cool and pure and transparent, popular with americans.

Gave a good name to products should be the manufacturer's important topic, because a good name can bring good benefits.