"Halal", all over the world to see a special mark, no matter what words, pronunciation is "two", the habits of the past is made of Muslim food and drink, and now this concept in expanding, including all kinds of daily necessities.AFP reporter international airport in Malaysia, access to a middle-aged woman in Malaysia has just returned from abroad, asked her what is the concept of "both".She opened the handbag, spread out on the table a heap of daily necessities, she said: "these are halal, not Muslim, I don't have to."Her handbag in powder, skin cream, lip cream, chewing gum, small hair brush, toothpaste, soap, and some commonly used tablets.Her name is Nora, 38, working-class couple, belong to the middle class, also is the main force of consumer market, so it's very important to their consumption idea, is the main object of market research.

Ms Nora said: "life in islamic country Malaysia had never thought of, stores all malays are Muslim in proper food and supplies.Because want to go abroad, friends from many warnings, what can eat, what is hai two orders, so, diet abroad is very cautious.Each to a hotel and restaurant, the first question whether provide halal food, when buying tickets, also asked the conductor on the computer to my seat with a 'guest' halal food."Malaysia's domestic economic development, market prosperity, is about to consider to Nora housewife their needs and interests, this is business competition, managed to meet their requirements, to keep the business is thriving.In Malaysia and many islamic countries, food store in halal food full of beautiful things in eyes, not only with meats and drinks, and cookies, cakes, candy, cold food, chocolate, holiday gifts, kitchen all sorts of convenience food, seasoning and attached both of "benefit" tag.

Ms Nora said: "my husband is a physician, opened a medication, non halal don't have to.Once inside, he saw the new product specification on the bottle, with butter.He wrote to pharmaceutical factory asked, whether they use butter halal slaughtering.If all or any non halal beef cattle permission is not halal food, Muslim medical ethics can't use, unless it is a state of emergency in the critically ill."

This is the first visit to Malaysia, AFP entry feel Muslim halal attention, for real.Muslims around the world without exception, all follow the same classic the rule of law.He's mission is to attend the trip on the 31st July 28 solstice "halal food International exposition" held in Kuala Lumpur (International HalalShowcase).Reporters to travel around the world, to see the great potential of halal food, Muslim and non-muslim business all saw the new business opportunities, international halal food into a vigorous business movement, built factories and shopping malls around, food experts and academic discussion meeting of islamic scholars, established world unified standards and tag, establish international halal food trade laws and regulations.The world urbanization development, agriculture also in specialization and scale, so the diet of family will be replaced by industrialization.The future of society, the division of professional high, don't have to spend too much time in the kitchen, thus increase the industrial food consumption.

The world's one billion three hundred million muslims, if everyone octagonal money to buy food spending every day (80 cents) average calculation, then what is the total consumption of the world, this is the economic potential of halal food industry.Halal food is not limited to muslims and non-muslims customer may account for a quarter, so, this potential and increased by 25%.Post-industrial phenomenon is the violent growth of urban service industry, now the international activities of frequent, meetings and public gatherings everywhere, such as games, exhibitions, fairs, seminars, workshops, camps, and all kinds of international tourism, as long as there are a lot of people place, there are Muslim, where Muslim halal food service is required.Residents in the supermarket, restaurant, school, hospital, barracks and prisons, muslims everywhere.Such a large future market, who can see the huge wealth energy? There is also many of virgin land, with a business mind people, go a long way.Malaysia's halal food industry walk first one step, has now formed with $150 billion in assets in the planning of economic power, development is facing the world, the development of modern packaging and international service.The thought of the Muslim world than in the past and open way, generally a higher level of education, the broader, any a group of travelers in Muslim, after they had walked out of the house, particularly sensitive to halal food.A Muslim may not week on time, but never careless about diet.Management and customer service department often encountered muslims close questioning, rarely have to don't care about the Muslim halal food, many people seriously to salt, spices, principle, toothpaste, soap, and drug capsules, must be authentic halal to use.

Halal food international fair first held on August 14, 2004, extraordinary success, inspired by the sponsor (s), make the world friends.So, the size of this year may be more ambitious, to manufacturers and experts more than last year, the product must be more colorful.