See is in the social life, a large number of commercial and industrial use, namely, shop name, private QiYeMing, product name, brand name, etc., these commercial use, mostly people scratching their heads, want to come out after carefully, because commercial use whether appropriate, directly related to business and business image.As a businessman, no matter the size of capital, are of the utmost importance to its name.

Commercial use is a kind of commercial activity, and the commercial use name must follow the principle of business, according to their own business projects, goods, consumer to like, and so on and so forth to name.Adjust measures to local conditions, owing to the different goods, this is the main characteristic of business with the name.

One, to drum up business

In real life, is a highly recapitulate and strong absorption store signs (shop name), the gravity of the visual stimulation and psychological impact on consumers is very important.

Store the name of the good or bad, whether can cause consumers' curiosity and the key point of the store brand began.Some old shop, use more elegance, of primitive simplicity, elegant name, such as "life is music spring", "tongrentang", "heaven and hall", "a: rongbaozhai", "quanjude" and so on.That name, became a hallmark of insurance business.

Store name from the following several aspects to consider:

1, the name must be consistent with the goods

Store named method, usually can reflect the operator's management characteristic, or reflect the good quality of the main store, make consumer easy to identify the store business scope, and generate purchasing desire.

"Tongrentang", "DE RenTang", for example, as the old Chinese medicine is a household name, "hall" as a Chinese pharmacy has become the established identification marks, so people just have a look at "tongrentang" trademark or any other "hall" signs, knew was selling traditional Chinese medicine (TCM).Like the name "gongdelin", reflecting the operator is good at cooking vegetarian dishes.

2, the name must be novel, do not fall convention

Can quickly grasp consumer visual shop name must be novel, can cause consumer interest and attract them to visit the store, such as "fresh", "triple double", "dog ignore" such as store name, make consumer interest and curiosity.

It is a good 3, the name should be concise, easy to remember

Name cannot be too complicated, otherwise it will cause negative effect.Some stores like use hard words for the name, for example, make the customers not only don't know, but also could not read the sound, to avoid this kind of situation, usually don't go to this kind of difficult to know the name of the shop door.As "guest", "half, profit-sharing", "taste", such as name, understand is concise, easy to spread.

4, the name should give a person with aesthetic and artistic accomplishment

A good name, there is culture, make consumers feel comfortable and cozy.Such as "building outside the building", "some ceramic house" name.

Shop name, the method mainly has the following kinds:

(1) related to the business nature of the product named method, such as "light optical shop", "off-dry tea should be", "recreational drug" and so on.

(2) related to the folklore and historical celebrities naming methods, such as "dongpo restaurant", "qianlong imperial cuisine", "ene moths clothing", "hunan princess beauty" and so on.

(3) related to a business service spirit, named as "day and night shop", "best help service", "integrity department", "my house", etc.

Second, shape the image

Shape the image is very important for every private enterprise, is a matter of their survival.And shape the image of the first step to a good private enterprise name.

In modern society, the market competition is intense, commercial war to break out, in order to ensure their market share and broaden the market, stabilize and attract many consumers, there must be have a good mastery of the commodity brands and private enterprise name that makes noisy.

1, a good message

Such as changhong a commercial company in China, the name of the changhong, is taken after a storm comes a calm, a magnificent spectacle of "the sun is red, changhong update".Similarly, famous for production of color TV sets konka commercial companies, the name is from the meaning of "leisure life, beautiful scene".Shenzhen san-jiu pharmaceutical group company business, the name of the "san-jiu", in ancient Chinese in China for more than without a record, combine with the relentless pursuit of righteousness.Jiannanchun winery, its sword, spring, spring machine is infinite.

2, simple, convenient and memory

A good private enterprise by name, must not is singular.More is not difficult to read difficult to remember the name of others, for the convenience of the public memory, general private enterprise USES mostly use of two words, three words, use a few individual use 4 words.So named, not only conforms to the Chinese word word group practice, also accord with the habit of the Chinese name.

This class name, meaning more straightforward shallow wet, such as schindler elevator business companies, the light motorcycle industry business companies, like electric appliances business, fast mail business company and so on.

3, name, have affinity

Good private enterprise by name, to give a person is not too serious, more can't give people a feeling rejected people thousands of miles away, but to have a kind of affinity, can close to trusted to man feel, at least can give a person a kind of easy feeling.

Such as apricot blossom village in shanxi fenjiu distillery.Apricot blossom village from a famous tang dynasty poet tu mu "qingming festival"."May I ask restaurant where, the shepherd boy pointed almond flowers village" verse.The name of country interest, a kindness to pedestrians on the road.And song group business company, such as sichuan days days a song from the tang dynasty "goose, goose, goose, song neck to the sky", have interest and natural.

And as hisense pharmaceutical factory, sym a, seems to be in a commitment to customers, easily accepted for customer psychology.And as shanshan a commercial company, easy to make the person produces intimacy cordial feeling.Beijing dabao cosmetics business company, dabao a child seems to be taken from ordinary people in the name of, give a person the sense with informal, easy for the customer.