See is in the social life, a large number of commercial and industrial use, namely, shop name, private QiYeMing, product name, brand name, etc., these commercial use, mostly people scratching their heads, want to come out after carefully, because commercial use whether appropriate, directly related to business and business image.As a businessman, no matter the size of capital, are of the utmost importance to its name.

In real life, is a highly recapitulate and strong attraction of store signs (shop name), visual stimulation and psychological impact on consumers is very important.

Store the name of the good or bad, whether can cause consumers' curiosity and the key point of the store brand began.Some old shop, use more elegance, of primitive simplicity, elegant name, such as life is music spring, tongrentang, heaven and hall, a: rongbaozhai, quanjude, etc.That name, became a hallmark of insurance business.

Store name from the following several aspects to consider:

1, the name must be consistent with the goods

Store named method, usually can reflect the operator's management characteristic, or reflect the good quality of the main store, make consumer easy to identify the store business scope, and generate purchasing desire.

Such as tongrentang, DE RenTang, as the old Chinese medicine is a household name, as a marker of Chinese pharmacy was established to identify, so people just have a look at tongrentang brand or any other trademark, knew was selling traditional Chinese medicine (TCM).And as "gongdelin name, reflect the operator is good at cooking vegetarian dishes.

2, the name must be new, unconventional, can quickly grasp consumer visual shop name must be novel, can cause consumer interest and attract them to visit the store, such as a fresh, triple double, goubuli shop name, make consumer interest and curiosity.

It is a good 3, the name should be concise, easy to remember

Name cannot be too complicated, otherwise it will cause negative effect.Some stores like use hard words for the name, for example, make the customers not only don't know, but also could not read the sound, to avoid this kind of situation, is not in this kind of difficult to know the name of the shop door.And like all guest to taste, and a half, profit-sharing, such as name, understand is concise, easy to spread.

4, the name should give a person with aesthetic and artistic accomplishment

A good name, there is culture, make consumers feel comfortable and cozy.Such as building outside the building, some ceramic in naming.

Shop name, the method mainly has the following kinds:

(1) related to the business nature of the product named method, such as light optical shop, off-dry tea should, recreation pharmacy, etc.

(2) related to the folklore and historical celebrities naming methods, such as dongpo restaurant, qianlong imperial cuisine, ene moths clothing, xiang princess beauty and so on.

(3) related to a business service spirit, such as stores, best help day and night service, integrity department, my articles, etc.