The first chapter of small business store's location

A, the choice of environment

Correct selection of store locations, it is the first condition of open a shop to make money.A business project good shops, if choose the wrong store locations, then affects the business is thriving, the little is can also lead to "shut down".Therefore, set up shop location is very important.How, then, set up shop location?

The layout of a city, to form a number of centers, such as administrative center, business center, entertainment center, education center, etc., so that people in a particular activity will incline to specific areas, if you are engaged in the nature of the work in harmony with the surrounding environment, can quickly into the circle of this activity, on the contrary will be much worse.So when open a shop location, should be clear of the field;In this way can we find the right place.

According to the management content to choose the address

1, various types of store location

Shop sales of different products, the requirement for store locations are also different.A basic starting point to consider is convenient.From the perspective of the great, is to open stores within the range consumer action of daily life, such as distance close, go to work or resident living areaGo to schoolOn the way, near near the parking lot, office or school, etc.And in determining the position, should pay attention to avoid the following sites, namely the road narrow place, small sections of parking lots, the population of narrow places, and the building is too long and narrow place, and so on.At the same time to note that not all shops in the downtown area has a good turnover, want to be decided according to the nature of the stores, namely how shops near their customers.Some leaves shop asked where the stream, such as clothing stores, small supermarkets;Such as sexual health supplies stores and service center for the elderly, will adapt in remote, quiet place;And then sell necessities sauce vinegar shop, for example, in the residential area business must be better than in downtown;And such as stationery shop, in prime locations are also less than ideal in cultural and educational area.The choice of the place of business is closely related to business content and potential customer base, from all walks of life have different characteristics and consumption object, gold section is not the only option, some shops in the downtown business it is better to open in some specific areas of the relatively remote, especially in the retail location, city, business is not good, but should follow the principle of "appropriate".

About all kinds of shops location below:

Supply stores store locations

Supply stores general customers may be defined as a housewife living nearby, therefore, accordingly, the choice of store locations have been influenced by the behavior patterns of housewife and scope.

Most of the housewives in the buying process won't shed near and far, this is because all kinds of commodity purchase frequency is not the same, for example, food and beverage use frequency is quite high, therefore, the degree of market price difference is not very big.Besides, the housewife has designated purchase psychological tendencies, such as milk, bread, daily commodities, such as on the first day she decided to buy from a store, in the future to buy, she will not be changed easily.So supply stores near the best living quarters.

Durable goods shop store locations

In general, the price must be high, the daily necessities of durable goods the customer purchase frequency is relatively low.People in the process of buying, in order to buy desirable goods, always at the effort and time, the scope of its business nature is much.Open, choose the transportation is convenient, and the surrounding commercial atmosphere thick location is very important.

Buying durable goods will ring is different because of the price disparity, also varies by commodity nature, sometimes the difference is very big, but was open, usually consider range is in the range of one hour traffic for most appropriate.

2, according to the site to analyse the various stores

The above is according to the nature of the store's place, we now according to the site to analyze various store categories:

Suitable for shop near the school

If you choose to set up shop near the school, the students are the main service object of retail stores.Operators in the store location and, therefore, should be aimed at the students' specific needs such as food, clothing, shelter, transportation, culture, entertainment, leisure, movement, etc.

In general, here referred to in the school, mainly refers to the large, secondary technical schools.Large, secondary school is divided into two kinds, one is located in the outskirts of the city, traffic block, the other is located in the downtown traffic is very convenient.The former students most needs depend on the shop around, and then a due to its downtown location, so the demand of students do not necessarily rely on shop around.This is determined by the student's study and work and rest time.

As a result, a small risk and profitable investment way, is in is located in the suburbs, more remote university, technical secondary school, open a shop near our school.Store locations within a few hundred square meters from the school, best to stop by for the best.This kind of retail stores including boutiques, optical shop, stationery, daily necessities, bookstores, music, sporting goods store,bicycleStore, etc.In addition to the summer and winter vacations, these stores are generally more stable income.Running such shops, the key point is price to the economy.Although the present college students' consumption level has improved than in the past, but the students are, after all, is to rely on parents to provide economic sources.

Suitable for residential area near the shop

In general, people used to place to some large and medium-sized shopping malls or busy downtown to buy fashion goods or some of the more high-grade durable goods, but some such as food, cigarettes, wine, daily necessities, hardware, groceries, would like to buy closer to home.Also like along, hair salons, newsstand, tailors, nurseries, water stations, such as fruit shop shop, if retail operators can ensure sales of goods with good quality and service, retail outlets can quickly with fuses in together, the inhabitants of the land of retail business will have more and more prosperous.

In residential areas, consideration should be given to the people of this psychological consumer preferences.Not only that, retail operators now that should be taken into account for a fixed area residents in the service, the service content should be dietary daily life is closely linked with the region residents.In addition to small articles of daily use products, some service content also is pretty good, the operator can open such as laundry, grocery stores, drug stores, clothing store, children's clothing store, repair shops, grocery stores, hardware stores, beauty salons, cosmetics shop in order to suit the needs of the residents.Set up shop in the residential area, the rent does not generally is too high, which means retail shop operator investment will not be too big.In residential areas, students' consumption level is also cannot be underestimated, the operator can also be carefully grasp on students' consumption, seeking higher profits.

Is suitable for the shop near the station

Retail operators should attach importance to the favorable terrain near the station, don't look down upon the station, near the station (including railway station, bus station, passenger ferry terminal, starting point and the terminus of the bus) passengers gathered that absorbs, so near the station has been set up shop as a golden port.Shop address should be at 100 to 200 meters from the bus is the most suitable, the direction of the retail store if you can choose is opposite the station entrance or can smoothly in and out of the station with convenient transportation routes, it is the best.

Near the station can be opened some sales special local product shops, gift shops, restaurants, bags shops, snack bar, a grocery store, hotel, entertainment, bookstore, agents consignment shop, sharing a telephone booth, items, temporary storage, liquor stores, restaurants, tourist souvenir shops, rental camera shop and so on.Open a shop run by commodity must have price is not high, easy to carry, conforms to the characteristics of the life needs.Mainly on public transportation passenger station, but because of its age, occupation, hobbies and purpose is different, have a travel, have a business trip, have a visit, so the shop should be of the specific consumption, set up shop in the direction and mode of operation more effort.

Is suitable for the shop in the office

Currently, in the large and medium-sized cities, it is hard to find pure office, mostly residential and commercial hybrid.Here of office space, is relative, refers to the company gathered more locations.Set up shop in these areas, we should fully take into account, you are the main consumers of an office worker.This kind of consumer's consumption level, consumption level is higher, and consumers age also is not big, generally 20 to 30 years old young man, so open a shop in this part of the main goals.Although most of the people is an office worker, office store consumers but also with local residents and foreign shopping.

Workers have a characteristic.Because only short at noon meal and rest time, so they won't go far away from the office place, became their meal, rest places nearby.Therefore, near the office building, the more customers to store rate is high, especially the dining place or cafe, bingo.

Most of setting up shop is given priority to with line work.To be in a hurry at work, in a hurry, the less chance to patronize your store.While going off work because of the mood is flabby, natural shopping shopping opportunities in gold, in setting up shop on the way from work as well.

Set up shop in the district where and what type of store opening, should make investigation and then determine in advance.If the office area large state-run unit, is not necessarily a good thing, because of its internal often have a variety of functions and service facilities.If shops close to financial institutions, is not a good thing, because outside for deposits and loans, to the bank withdrawals of financial personnel, they usually don't want to stay in the neighborhood.If the office in-area more direct selling industry, insurance, set up shop in this area is not good, because of its staff are mostly make field;Shop if adjacent mall is better, because hypermarkets can often gathered crowds, shop around it natural to benefit.If in-area is given priority to with foreign, the consumption level is high, it is good in this regional stores.

In short, the choice of the open position in addition to consider in industry distribution, route from work, also the arrangement of the buildings in the area should be considered, the distribution of road, extension, store series or fracture and filling direction, etc.Set up shop in the office area, the best in the leisure industry, catering industry, and provide service for office services industry to give priority to.As consumers time focus is short, so on the service and management should take into account the rapid positioning.

Is suitable for the shop at the gate of the hospital

Hospitals, particularly in the inpatient with large hospital is preferred.These places possess the market potential of also cannot small gaze.Visit the patient and take care of patients, common people always buy some life and a courtesy to the nearest.So open a fruit shop here flowers and some small groceries stores is a good idea.

Would be even better to consider the characteristics of hospital.Open a women's shop in obstetrics and gynecology hospital nearby, for example, open a children's toy store near the pediatric hospital, near the eye hospital for optical shop, etc.Other ordinary XiaoChiPu, kiosks are good.

Suitable for store in cultural and educational area

Bookstores and stationery shops, flower gift shop, laundry room, video halls, studio, etc.

Suitable for three kinds of stores

The wash, locomotive repair line, auto parts stores, waste recycling barrel, chemical building materials businesses, etc.

3, should choose spontaneously formed a certain market business circle

One of the most excellent store locations shall meet the following seven characteristics, usually also should have at least two, if all have that place really is.

(1) the city's central business district

This is the most prosperous zone mainly in the city center, runs through the city's main street, meanwhile, gathered many famous department stores and various specialty stores, etc.For a large clothing industry, must be in a crowded place, this is the best choice.The shops in this area has a high turnover will inevitably, this store address is "land of treasure land".If set in the place of the passenger volume smaller shops, generally difficult to increase business turnover.

(2) the high population density areas, namely, urban residential commercial street commercial center and the edge area

Urban residential commercial customers, mainly nearby residents, setting up shop at these sites is for the convenience of the nearby residents to buy.Residents gather here, population is concentrated place is the place where appropriate setting shops.Where the population is concentrated, people with a variety of a large amount of need for goods.If the shop is located in a place like this, is committed to meet the needs of the people, there's bound to be a thriving business.This shop is usually stable income.The edge area are often located near the railway station important commercial center, on a smaller scale.For small boutiques, such as children's clothing, underwear, commonly in the urban business district is also very suitable for, to meet consumer demand.For general costumes, in order to facilitate buyer to buy.

(3) the urban traffic arteries and transportation hub of the mall

Convenient traffic areas, such as more passengers get on the bus, get off at, or near the main station, this is the main shopping street in big cities, is also a stream of people.Stream of people like tide during the holidays, working hours, sites to choose on these sites is to facilitate people shopping.Can be set in the streets of the customers walking distance is very near.It is worth noting that, as the clothing store to buy clothes are in their leisure time, not to buy, so, in general, this place is unwell conjunction boutiques.

(4) for traffic busy streets

Shops in traffic on the streets of more, can make the most of people are more convenient shopping.

(5) close to the people gathered place

Such as park, cinema, playground, dance halls and other places of entertainment, or authority, factory nearby.

(6) of similar shops gathered blocks

A large number of facts have proven that for the durable goods, the choose and buy goods store, if you can focus on one block or location, can attract more customers.From the customer perspective, many stores said goods is complete, the comparable reference, choice more, also is the best choice of the intentional when shopping.So, entrepreneurs need not fear competition, use "shop," effect, trade stores open more more, can produce cluster effect, easy to expand the influence, traction, form "xx professional street", business will be easier than alone to do instead.For example, many cities have become a professional street, such as guangzhou, buy electrical appliances to Yin, buy clothes to go to Beijing road, etc., many customers to buy gratified flexibly product, often willing to run is also going to professional street shopping.

(7) suburban shopping center

In increasingly crowded urban traffic, parking difficulty, environment pollution, along with the private car, adjust the development of the road, part of the city's residents moved to the suburbs, form a residential suburb.To meet the suburban shopping needs, near many shops located in the suburbs, formed a suburban shopping center.Can people live in the countryside is the upper middle of the society, to open a clothing store is about to start class is slightly higher.If it is the general clothing, business may not be good, this is because many people have private cars, so most people want to buy a dress to kind of goods, will be to the center of the city business district.So, overall, the city's central business district is the optimal choice.

4, follow the "giants"

If your site don't have any idea, then follow the "predators" may be a very good location method.Namely, with shops near the famous chain or strong brand shop, you can even open beside it, and its neighbors.For example, you want to eat, then you will open stores around the "McDonald's", "KFC".Because, the famous western fast food before selecting sites have done a lot of careful market research, touching them, saves not only the market of time and effort, you can also use their brand effect, "jian" some customers.

It is reported that McDonald's location mainly divided into the following steps:

First, market research and information collection.Including population, economic level, consumption ability, the development scale and potential, income levels, and prophase research level and development opportunities and growth of the business space.Second, to evaluate different business circle in the property.Including flow testing, customer ability contrast, visibility and convenience considerations, etc., in order to get the best location and reasonable choice.In know the market price, space division, engineering supporting conditions and the nature of the ownership property aspects of the turnover on the basis of the forecast and financial analysis, and finally to determine whether the location has the ability to open a McDonald's restaurant.Then score locking business circle.

Business planning is scoring method.For example, the area has a large market, market turnover 10 million yuan a minute, 50 million yuan to calculate 5 classification;There is a bus lines and how many points, there is a MRT lines and how many points.The standard score is an experience for many years, on average, generally is more accurate.Completed grade, which is roughly divided into several plate quickly, such as the municipal commercial type, district-level commercial type, designated consumer and community, community commerce dual-purpose type, tourism and so on.Next, is to determine which business circle in open a shop.On the choice of standard business, on the one hand, to consider the restaurant itself market positioning;On the other hand, want to consider the stability and maturity of business circle.The restaurant market position is different, attract customers is different also, the choice of the business circle is different also.Business circle of the maturity and stability is also very important.KFC store principle is: strive for near the guest place and its open a shop.Judging from its success stories, has its own set of.

The old saying said "poor step three cities" in the past.It is possible to open a shop address step between thirty percent of the business.Flow with the person this line (line flow activities), can someone come to this, the corner, this place is the place where guests can't get, though not a lane, but will send a lot of business.All of these in the siting into consideration.If not in this field strengths, follow the big alligator is a good method for.

Second, the small environment

Identified that they should be incorporated into the environment, they should be from the environment to consider whether you want to rent shop can let you get it.

A review you store itself

Store location is very important, it determines the size of the traffic.But on the basis of the specific location selection, should also pay attention to store some conditions, it also influences the store business, sometimes, good location because of the store and the business is not good, or because they were considering the store itself some conditions, the owner had to choose another location, laborious fee.

Store itself some condition that should be taken into consideration in setting up shop, it mainly includes the following:

1, the shape of the shop

In rental stores, shops is to determine the shape of down, so when the choice, should pay special attention to more.There are two types of stores, one kind is irregular, the other is a rule.Generally should choose the rules of the shop, the shop good display, good decoration, can reduce the cost of decoration.But there are special circumstances, such as clothing stores.

As the dress is a contemporary, if the store can shape is different from the shape of a general store, it is the best choice.It can attract the customers of the pursuit of fashion and trend, these people will have a store is not modified, the dress is also xushuguan sexual psychology and personality.And, the other is odd shape easy to be noticed by the customer, and easy to do STH unconventional or unorthodox, is conducive to the spread of the reputation.While rules stores don't get this effect, only by the opposite decorate reach the effect of attracting customers.

2, the size of the door

The door of the store is a store throat, is the customer with the flow of goods in and out and channel.The door of the store daily -- how much, decide the rise and fall of the shop.A store must let customers conveniently, so you can have a good business.

The door first is to big.This is in order to make the store can enhance the customer's event.

The door should not be done is too small.If the gate is too narrow, call the person produces oppressive feeling, difficult to absorb type angry.Door is big, feel like a master enthusiasm greeted the guests.The more the more door wide, the auspicious.The space is larger, the more easy to accommodate more customers, so more favorable.Passenger flow faster as boutiques, in general, there should be at least two door.Main door should be located in the left the door open in the shop in the "left", business meeting is thriving, prosperous New Year.If the shop is in a corner, before and after the two doors opened, in the face of two blocks, this store is the best choice.

If the store has only one door is when decorate, it is best all get through, just without the door, so beneficial to customers.But the access channel, located in the left, to be prosperous.But if boutiques are sites in not too busy, at the beginning of patronage is the one who is, won't a lot of, this kind of circumstance should not open the door, can make use of in and out of the inconvenience, but we keep some customers in the store.It helpful to the sales, because for clothing stores, many customers like to shop, they will have a psychological, popular shop, there must be a good or cheap goods, sometimes is also reflected the popular trend, so the customer would like to go to a lot of people shop, and those who have nothing to store more cold and cheerless.Also in the promotion, also want to catch this kind of psychological, consciously left part of the customers in the store.

The second door

1, the store orientation

Shop door toward the merchants are very careful, often as it is the key to business success or failure.In feng shui, pay attention to the business and the door toward the door of a corresponding: in the streets, feng shui planning for different business and professional construction projects, there are different for kyrgyzstan, decorate in the building, should be pay attention to.In the back, we will specifically industry and toward corresponding relation.

The door of the shop to also has a lot to do with the store's location, if the store location for the seat of the north, and west toward the east, and the customer's point is the direction in home, so the door of the shop was toward the north, toward the east.If this is the case, the store has made unfavorable gate toward the north, unfavorable toward the east of taboo, shop was straight out of the sun in the summer, affected by the north wind in the winter stores.In this case, the might as well do some appropriate processing.If it is a business hotel, in summer, besides in front of the hotel take the awning, can also be in the hotel lobby card a big goldfish bowl, place on a number of bonsai, can have the effect of reduced indoor heat.And, people see a crock cool on hot days of water, which has a vibrant goldfish, can achieve pure and fresh feeling.

If there is a floor of the store, and the second floor is used for office use, store door toward the customer, and noise from a shop doorway between possible interference to the second floor of the office.In order to avoid this kind of interference, the design of the stairs do not face the shop door.Will go upstairs and stairway is opposite the door, the noise and people's attention will directly down the stairs into the second floor.Ideally, will open the staircase in the side, stairway to avoid front door, the side walls to order yarn.If possible, it is better to put a screen between gate and stairway, as the noise of the spacer layer.

In the streets, often can see some using original room built along the street and into the store.This shop houses are mostly used as residential, original door amount above tend to have reached out to sun block rain precast slab or platform.This shop door open to the customer, but not conducive to the customer.Belong to this shop, should be above the door to the forehead set out a YangPeng.With such a YangPeng, can avoid the store by the hot sun exposure in the summer, also can make the customers have a stand in front of the store the rest;In the rainy season, can avoid the store again be rain soaked, also can be in front of the store for the customer to prepare a place of shelter.Otherwise, the front of the shop without without block block, under the scorching sun, heat, customers don't heat resistance, natural barrier;Under the rain, moisture attacks, customers stand without, of course not.

2, sitting north to south is good

The above said toward the door, it related to the store to.As the business nature of stores, in the business activities need to open all the door.Considering the condition of the sun, it should be "take the south to avoid the northeast", north and south, its purpose is to avoid the summer sun and winter winds.The choice of a business address, also need to consider to avoid the sun and wind.

If the door is towards things, so, in the summer, the sun will be from morning to evening, through the door to the store.The sunshine of summer is hot, the people's physical and emotional have adverse effect, is unfavorable to store business activities.First of all interference is a clerk.Clerk under the hot sun exposure, thirsty, head of stars, the whole body sweat, it is difficult to maintain good working condition.Clerk work in low spirits, must heart be agitated, and so are bound to the business as simple to deal with customer of "god" and even.So, of course, is far from the business.

Severely disrupted, the second is the goods.Goods under the hot sun exposure, very easy to brittle yellow, serious can affect the quality of the goods.If goods store to sell in the near future, the impact is not big, if the goods are long pin, it must be scrapped.The result is a business didn't make it, but be at a loss.

Severely disrupted, the third is the customer.Store under the hot sun hot, for the customer, not even will not ascend.Moreover, no customers willing to choose goods under strong sunlight.Shop without customers, the store business.

If the store toward the north, winter comes is unbearable.Whether northeaster, or blowing northwest wind, will be toward the portal open shop drill.The heavy cold, adverse to the business activities are to people.The cold winds blow and the clerk again by another, good also hold a body, is likely to get sick of poor health.Although the clerk add clothes to keep warm, but cold is overweight, makes the clerk don't want to walk, will make the flow of the goods at a slower pace, resulting in a decrease of sales of goods.

From the point of our country's latitude, shops select faces south, which is south, can avoid less toward the east-west and the north of all seasonal trouble and the bad, the business could be better than the former two.North-south stores from the sun, nor too hot during the day.In the summer, there is no sun, cool, customers will prefer to visit, at the same time also can save the heating/cooling.Afternoon it is according to the store, not only hot, also people upset, very mixed and disorderly feeling, make the customers don't want to in store shopping.But if, in the winter is warm feeling, let a person willing to patronize.As a result, the owner should consider selling what you want and choose stores, if it's summer, the north-south store is first selection.If business class of winter clothing, it should be something to store.East-west generally not open a shop the best choice, because this shop to air conditioning, this is a not small cost.But it has a big advantage is to make the store lighting effect is very good, store the most taboo is dark, when the customers do not want to come in.Shops look bright and comfortable feeling.

If it is a necessity, toward the east and west and northwest shop must choose address cannot, will take measures to stop the effects of living duty summer two season.In the summer, but in front of the store hold umbrellas, hang shade curtain, awning and so on, in order to avoid direct sun exposure.In winter, you will need to warm your shop door curtain, inside the store installation of heating equipment, make the store temperature picks up, creating a adapt to the people, the environment in which to operate normally.By tuning years, can make the customer from the feeling of psychological well-being.

3, in front of stores should be open

When choosing a home address, in front of be particular about is open, acceptance of eight party angry, this business with exquisite inviting four directions guest.According to this principle, choose the address of the shop, also should consider directly in front of the shop is open, for there cannot be any obstructions, such as walls, poles, large billboards and hoodwink trees, and so on.

Shop door open, can make the store for the quartet, make store of vision not only, also make in the customers and the pedestrian pavement can be seen from far, so good for the store management of commodity information transmission, to the customer, to the pedestrian.From the perspective of business, and customer and pedestrians to accept to store product information, can choose from.

In the commodity business activities, arguably, no commodity information transfer, there is no customer, no customer, no business.Today's advertisements, is preferred in the commodity business activities, the importance of commodity information.

Using store as a commodity trading places, is a fixed position of business activities, the management lack as a traveling salesman, lane, the initiative door-to-door delivery of flexibility.Therefore, the operation of the stores to customers, the facade of exposure and striking is the most basic.There are customers in front of the store, there was angry.The more the customer, the more angry, the result is that the business is better.

Open the door, the counter becomes propaganda window, the window "counter" is more flexible, and can see already, and can be bought and sold to trade, solve the shop Windows only make Settings around the doors on both sides of the advertising products.Window all removed, replaced by the counter, will be fully open to customers shop.Investment benefit from the shop, it is on the basis of the need not store, expand business space and business area of the store.

Required door wide meaning, it is to make customers a wider, more convenient to contact.According to the principle of design, is a further customize the mall to make the customer can withdraw their goods.In optional mall, many goods just before the customer's eyes, the customer contact commodity more freedom, and customers can not pass the assistant, you can get the goods.

Practice has proved, can let customers more widely contact with goods, can let customers according to their own free will to choose goods, can improve the turnover of the store.This is also the shop "appropriate capacious" to achieve the effect.

Where a storefront narrow if you choose to open the shop, or the shop has a variety of masks before, is not conducive to the commodity business activities.Store of narrow, or store was blocked by a variety of objects, cannot handed store commodity information far, this certainly will will store merchandise business activities in a small area and a small range.Limited space, don't expect a great economic benefits.If you want to with flexible management means to change this situation, you need after a long time.This is business jargon as the "terminal".Cook wharf, this for a little tiny, or anxious to see the business economic benefit, is can't afford to.Even get out of the head, make the commodity's reputation gradually gaiden, also often lose some new customers.These new customers tend to shop fronts of narrow and couldn't find the address.Do more harm than good, should be moved or modified.

So narrow for stores, or keep out of the store, any way to improve?There is some method.Re-election four countermeasures: one is to dismantle obstructions before shop, make store revealed;Narrow and cannot be changed, the second is to store the store brand to increase high, the more distant places can see with my eyes, but be very careful, adjustment can't sign hung too high, more than a normal person can look up, at the same time, can use the color and design, let bad picture for you, to put the goods sell to customers;3 it is through the news media such as TV, radio, newspapers, billboards, widely introduced propaganda, try to make the customer know the shop address, management of goods, as well as the characteristics of the goods and services;4 it is time to make some activities to stimulate customer consumption, expand store visibility.Actual situation shows that make some promotion and incentive spending measures is effective.As the saying goes, "good wine is not afraid of deep alley", now is a good store the small cargo, the customer will still flock.

Interior space feels better

Indoor space including the area and height.The feeling of space is very important, it is the first impression of customers into the store, not too crowded, also cannot too empty.Area is, of course, the bigger the better, but the size of the area and directly contacted with the rent, so it is best to our strengths.Main is based on the height of the ceiling height reference, one is to have a height, space effect is good, the visual effect is good, not too crowded;Second, can display goods, as a model in the shop, must and store is proportional to the height, can not coordinate otherwise.

After open the door, is to dismantle the wall between the store goods and outside customers, make the display in the store of goods directly to the exhibition to the streets, the streets of pedestrians lifted up his eyes can see, they put on display in the store of goods has become a real advertising, propaganda the goods already, and do the business.Interior space is to the customer, this goods can be better show in front of customers, for customers to choose.

Should pay attention to the appearance of the store model to establish commercial image

Store appearance modelling has a distinct uniqueness, that is, should notice to make store appearance characteristic, by using the store appearance modelling unique, promote themselves, to attract customers.Some stores have no independent appearance, shop in front of the natural loses the independent advertising space, also make you lose your "play" in front of the store marketing space of wisdom.This will give promotion to a big trouble.Especially those who want to create brand operators, choose such stores must be avoided.

Can imagine, a mediocre appearance style shops, or a shop appearance modelling and he kept a nearby store style, this store is impossible to get beyond the business benefits of others, the most is also flat with others.Because, this shop can not lined the streets, in the shop to highlight to show in front of the customer, therefore, it is not easy to in the commodity business competition stage, winning is beneficial to the development of priority status.So will store appearance modelling design features, it is not just a way of attracting customers, more important still is a counsel of goods marketing.

Pay attention to the characteristics of shop appearance modelling, like pay attention to the characteristics of commodity packaging.A product can be sold in the market, in addition to stressing the quality of the goods and reliable quality and performance, and emphasizes the characteristic of commodity packaging.Because, the packing is show in the appearance of a layer of decorative goods, the customer on the counter when the choose and buy goods, first see is the appearance of a layer of decorative goods.Commodity marketing people to seize customers through this layer decoration, comes to the desire to buy customers, the key is to show in this layer outside the commodity decoration is novel, beautiful, chic various characteristic.Reason, the shop can attract customers, in addition to be particular about the quality of the goods and excellent service attitude, shop appearance modelling characteristic is also important.According to the investigation of incomplete, a management benefit good shops, mostly a distinctive store appearance style;A good shops in their commodity marketing countermeasures, there is always one is about the appearance of the store design principles, because they have the appearance of the store modelling as a display store packaging, believe distinctive packaging will be able to catch goods market of business.

A store appearance modelling characteristic, it is best can run around the shop main items, or for goods to develop design and marketing characteristics, the main principle is to make the customer from the appearance of the store, or can be felt by speculation to the size of the shop, make it in commodity marketing activities, have the effect of propaganda store and attract customers.

In the pursuit of shop appearance modelling characteristic, does not mean that the appearance to a strange shape.Grotesque store appearance modelling, would be self-defeating, provoked to passers-by.

Good architectural modeling, lies in the mining of modelling of the structure of the aesthetic consciousness.This kind of aesthetic consciousness, for the Chinese, is to pay attention to the structure of the left and right sides is symmetrical, equal before and after high and low, smooth arcs, founder circle circle and so on., therefore, in the design of the store's unique appearance modelling, pay attention to the modelling of the structure of the notions of tonality.That is to say, want to consider the unique shape of store appearance is in line with the aesthetic idea of building structure.Specifically, roughly to see if in the left and right sides of the part is symmetrical, before and after the high and low is becoming, whether around buildings to set aside space equal, did the into round the circle, the square of the party have no, the Angle of, become Angle and so on.The general rule, that is, when people watch shop appearance modelling, comfortable pleasing to the eye, and obtain a good visual effect, is to get people to shop appearance unique shape recognition.

People know a thing, often begins with understanding its appearance.Shops can feeling from outward appearance modelling, won the customer first, is to put the business through the half.

Store the appearance modelling of the building, in a sense, it represents the image of a store.Good store appearance modelling, can make the store set up a good image in the customer, make customer came to buy goods in the shops, feel reliable credible, thus increased the reputation in the customer heart.On the other hand, if a store the appearance of the structure design of disharmony, people look at the past feel very uncomfortable, not only recruit people, and make the person produces, even disgust, which will damage the store image in the eyes of customers, lose customers trust of stores, of course, the customer is rarely the door in the raising of the foot.

For discord building exterior modelling of shops, everybody will be formed in the psychological worship of avoidance, dare not to patronize.Shop for building exterior modelling of discord and lose customers, suffered the biggest trouble is shop.

Pay attention to the humorous store appearance modelling, also pay attention to store business activities of a content that cannot be ignored.

3 the investigation of the surroundings

1, the investigation surrounding facilities

Shops should be harmony and the surrounding landscape, and highlighting your focus.

Considering the store appearance modelling and the area where the natural scenery of relations, more consciously will store the appearance modelling and beautiful natural scenery humorous attune to be in harmony are an organic whole;Consciously make appearance modelling and regional landscape photograph humorous, means complied with the universe of gas flow, angry is to store in harmony with nature.Shop in the beautiful natural scenery, has a wealth of angry of nature, to customers, business prosperity.Conversely shops are in the harsh environment of debris, will lead to business already.

From the perspective of commodity marketing, store has a beautiful scenery as foil background, can make the store when the external publicity, give people a good image.Especially engaged in the business of tourism hotel, located in the beautiful scenery of the hotel, will usher in a steady stream of tourists.

Have a good environment of the beautiful natural scenery, consider the construction of the store with the photograph humorous.If you don't pay attention to the gender, is to lose angry area has the beautiful natural scenery.

Store buildings and natural scenery of discord, refers to the building is not match the store, or it is very uncomfortable in the beautiful natural scenery.Store buildings and natural scenery of discord, it destroyed the original beauty of nature, is a beautiful picture on an undue stain.Shop building with area of natural gas, can integrate a whole dimension to the area to build atmosphere, make the person hard to agree, naturally reluctant to take more care, business is slow.

From objective actual, discord in the store building in beautiful natural landscape, the destruction of damage to the main store image of external publicity, so as to affect the business and business.From this point of view to see, of course, more can't store in destruction of the scene.

See if a store appearance modelling and the area where the natural scenery photograph humorous, one of the most simple method, is in the morning and evening, use visual from different angles, to observe whether the appearance of the store is better.Especially at the time of sunrise and sunset, take a look at the set off in the chariot store appearance modelling, is beautiful.Whether whether there is the lasting appeal of poetry, and the natural landscape in harmony became a beautiful picture scroll, such as to achieve such effect, is to store the appearance modelling and regional landscape, to achieve the best harmony state.

2, pay attention to outside the shop

From the aspect of mental health and environmental health is concerned, the door of the shop to also should avoid to face with some special structures, such as chimney,The toilet, water towers, chimneys, electricity column, glass curtain construction, strange building, building Angle, corner, funeral homes, hospitals, gas stations, substation room such as easy to make people feel uncomfortable.These buildings, or black smoke, or stinking, or cry, or disease, affect the mood of people shopping, so it is not good, should be avoided.

Here we specifically said these unfavorable situation:

S door facing the chimney

Office or store door, not rushing chimney or other sharp corners of a building or a special buildings, if the door or the main window for the moment the corner or prominent building, as if is a sharp knife, it's not good of course.

S is unfavorable for glass curtain wall

Glass curtain wall of optical radiation will be very serious.Let a person distracted, adverse to human body health.

S unfavorable is across the hall, and a big window

To door photograph is strong, the air flow is rapid, is a failure.

S in front of a tree or pole

This kind of scenery is very awkward, will affect the people into the store's mood.

S in front of the window to have a transformer or high voltage electrical facilities

Electromagnetic field is adverse to health, some even pose a threat to people's life safety, so it's best to avoid set up shop in a place like this.

Is there a hospital near s construction, etc

The hospital is a good place to heal the wounded and rescue the dying, itself is no right and wrong, only the hospital will be associated with illness and death, so there is always a psychological to avoid feeling.Unless it is specifically related to the unit stores enterprises, such as flowers, fruit store, supplements sold, admitted to often sell to shops, etc.

S a blockage in the front has obvious junk

The garbage in the front have obvious blockage, not beautiful, second is faulty, let customers unbearable.

S trees surrounded by or under the cover of the tree

Store before the tree is a good thing, but if too many trees, will influence the appeal of stores, plus some tree species can cause skin irritation or other problems, also can let a person standing still.

The harmony of color and scene around four

Beautiful shops and beautiful scenery, is about the right place, right time.The shrewd businessman can borrow heaven and earth to achieve the goal of coining money.Building, in a sense, is the color of the building, removal of color construction, is equivalent to a pile of ashes.

According to the fengshui of said that the universe is water, fire, earth, metal, wood, etc. Five elements.The universe with the five elements distribution, color match the line for colored, green, red, white, yellow, black and other five kinds of color.

Cyan, equivalent to a mild spring, is the color of konoha bud;For a fire burning hot summer, or red, the color of;Yellow, equivalent to the earth, for people of color;Cool white, equal to the autumn, the color of metallic luster;Black is equal to the cold of winter, as the water, as the color of the deep.Cyan is simplified, the wood, the fire is red, as yellow, gold is white and black water.

Such as green, red, yellow, white and black colored, in ancient China has special meaning:

Blue represents peace forever;

Red represents happiness and joy.

Yellow represents power and wealth, noble;

White represents sorrow, gentle and graceful;

Black represents destruction and composed.

Therefore, the Chinese ancient building very cautious about the choice of the color, if it is designed for hope prosperous construction with red, designed to wish peace and construction with cyan.Yellow emperor for special color, civil construction cannot abuse, can only be used for building a small part.White is not commonly used.Black, in addition to the Eden described some building outline, also do not use.So, to red as the ancient Chinese architecture, in the beams of our house to the color, in blue, green and blue use morer, other color is seldom used.

Of people of color, the other is not a simple color, but a sound with a certain human emotions by material, reflect a nation's beliefs.

Each color has its positive and the negative side, so the appearance of color in design shop, be careful with our view on the traditional understanding of color photograph humorous, to make people accept the attached building exterior color in store.Of course, along with the development of modern culture, people's demand for color will change.Then, as the shop operators, will actively to meet new requirements of color, color pure and fresh, dynamic and aesthetic feeling to attract customers, to achieve the purpose of sales promotion goods.

Store appearance modelling of humorous, of course, also including the color harmony all sorts of color collocation is humorous and so on.

Store appearance modelling, color harmony is mainly refers to buildings with some to the color of the taboo, or in the color, or is to choose the color of the match, caused to people on the understanding of the color sense does not adapt.Store appearance modelling color disharmony, affect the external image of the store.

Color harmony, the first thing to pay attention to each national and local presence of color taboo, don't mess with color, make the big fear, to pay attention to the corresponding relationship of color and the industry at the same time.

By using color beautification store, with the aid of color foil stores, this is a new consciousness of the modern business management shop.