The requirements of the product's name

The stand or fall of product name plays a key role in market competition, in the named products should pay attention to the following:

(1) meet the psychological needs of consumers

Meet people behave subconscious, it is the most basic human knowledge and the ability to recognize, if too complicated will have obvious pertinence, make the person is not easy to master, not easy to play, not easy to spread, is not easy to accept.

Example, wahaha (" ha ha "mankind's most basic smiling expression) products, the factory was established in the early on product name, attaches great importance to how to named products as the first priority, the factory invited several experts, the product of the consumer groups, age, psychological demand made the thorough analysis, because at that time, nutrition, health care products, set beverages, and mostly the same name.The factory has a different name "wahaha", the name easily accepted by consumers, making it easy to read, parents, children, see "wahaha" mood is happy feeling.

(2) avoid name long, no features

Product name can't too cumbersome and lengthy, give a person a simple, concise, readable, memorable impression.If the name is too long, or no features, the impression will be rough, superficial, people remember it will not last long, more not

Will say is to spread the enterprise image.If you have a product named "generation tianjiao", looks very imposing manner, named by genghis khan, but because the name was too long, people tend not to pay attention to it, and some people don't even know it.Later, by experts for advice, changed its name to "tianjiao" brand is popular, because the name "aggression" powerful, simple easy to understand.

(3) avoid is similar with other product name

When two similar product name, accidental factors, also some people to deliberate imitation.If it is too similar, their products famous tends to make the other night, if the other side of the bad product, also will bring trouble to their own products.

To avoid a similar name error, be about to do STH unconventional or unorthodox, the product name as far as possible do a piece of the effectiveness of let others difficult to imitate, also to avoid another name "crash".

(4) the product name to the novel

Novel, to face, give a person leave deep impression.Currently named often by using metaphor, pun, exaggeration, narrative method, the described method and wish, excuse me, reflection method, such as lexical, no matter adopt what kind of, should be to

Novel, not stick to, not the same with people.

(5) the product name for scalability, can be applied to any new products

Product naming should avoid had strong bias, suitable for electric fans, is not suitable for TV, how to solve this contradiction?Enterprises must give the name of the product named a general.Japan, for example, there is a product called "flavor king", is to use in principle, and then used in the soy sauce, canned food, etc., to product categories, "flavor king" the word is suitable for food.