Name is join private enterprise and Internet url link, it like a brand, trademark has important role in recognition, is the site visitors to access private enterprise of the "key", is a sign of private enterprises exist on the Internet, for the dual function of site and guide the private enterprise.

Domain name has an important role for private enterprise to carry out the electronic commerce, it is regarded as a "global trademark" Internet age, a good domain name will greatly increase the popularity of private enterprises on the Internet.Therefore, the private enterprise how to choose a good domain name is very important.

The principle of selection domain name:

When selecting domain, first of all should follow two basic principles.

1. The domain name should be clear and easy to remember, easy to enter.

This is the most important factor to judge the domain name.A good domain name should be short and smooth, easy to remember, the best can let a person see at a glance, remember, and articulate, read will not lead to a spelling mistake.In addition, the domain name selection to avoid homonyms.

2. The domain name of connotation and significance.

With certain significance and meaning of the word or phrase for a domain name, not only can good memory, and helps achieve the private enterprise's marketing.For example, the private enterprise's name, product name, brand name, brand name is right choice, so can make private enterprise Internet marketing target and the Internet marketing agreement.

Domain name selection skills:

In the private enterprise name pinyin as a domain name

This is for the private enterprises to select the domain name of a good way, in fact most of the domestic private enterprise to do this select the domain name.Hongta group, for example, the domain name hongta.com, new-fly wiring of the domain name xinfei.com, haier group of domain name is haier.com, sichuan changhong group of domain name at changhong.com, and huawei technologies co., business domain name at huawei.com.This domain name helped raise public awareness of the private enterprise online brand, even if the private enterprises do not make any publicity, its online site domain name is also very easy to think of.

2. Use the private enterprise name accordinglyThe English nameAs a domain name

This is also the domestic many private enterprises select the domain name a way, this domain name is especially suitable for some of the associated with the computer, network and communication industry.For example, the Great Wall computer business domain name for the greatwall. Com. Cn, China telecom domain name at chinatelecom.com.cn, China mobile, the domain name at chinamobile.com.

3. Use the abbreviation of the private enterprise name as a domain name

Some of the private enterprise name is longer, if use Chinese pinyin or use the corresponding English name as a domain name is too cumbersome, not easy to remember.Therefore, use the abbreviation of the private enterprise name as a domain name is a kind of good method.Abbreviations including two ways: one is Chinese pinyin abbreviation, another is English abbreviations.Guangdong backgammon electronics co., LTD., for example, a business domain name at gdbbk.com, luzhou laojiao (a kind of daqu liquor) group of the domain name lzlj.com.cn, China's e-commerce domain name at chinaeb.com.cn, and the computer world domain name at ccw.com.cn.

4. Use pinyin form of harmonics to the private enterprise to register the domain name

In reality, in this way the private enterprise is not in the minority.Midea group, for example, the domain name midea.com.cn, konka group, the domain name konka.com.cn, gree group, the domain name gree.com, sina use sina.com.cn as its domain name.

5. In the form of combination in both English and Chinese to the private enterprise to register the domain name

Royalstar group, the domain name is rongshidagroup.com, in which "royalstar" three characters in Chinese pinyin, "group" name in English.An example of this there are many: domain name is chinaren.com, China's human huatong metal domain name at htmetal.com.cn.

6. Before and after in the private enterprise name and associated with network prefixes and suffixes

Common prefix is e, I,.net, etc.;Suffixes are net, web, line, etc.China, for example, marketing network domain name at emkt.com.cn, and Internet marketing BBS domain name at webpromote.com.cn, joint business domain name at it168.com, and the pulse of the network domain name for mweb. Com. Cn, the Chinese marketing network domain name is chinam-net.com.

7. Unlike private QiYeMing but there was correlation between words or phrases for domain name

In general, the private enterprise to select the domain name for various reasons: or because of the private enterprise brand domain name has already been registered to others to work on, or find a new domain name may be more conducive to doing business online.For example, The Oppedahl & Larson, a Law Firm is a legal services business company, and it choose patents.com as a domain name.Obviously, with "patents.com" as a domain name is more appropriate than with commercial company name.Another good example is the Best Diamond value a business, this is an online retailer selling gems, it chose the jeweler.com as a domain name, the advantage is obvious: even if companies don't do any publicity, many customers will visit its web site.

8. Don't registered other commercial company to have a unique brand name and the brand name of international well-known private enterprises

If choose other businesses unique brand name as a domain name, is likely to get in a suit case, especially when the registered domain name is a well-known international or domestic private enterprise well-known trademark.When the private enterprise, in other words, when choosing a domain name, need to be aware of the chosen domain name is the registered trademark of a foreign private enterprises.

9. Should try to avoid being a CGI script program or other dynamic page URL

For example, Minolta Printers of the domain name is minoltaprinters.com, but after enter the domain name, domain name column is a www.minoltaprinters.com/dna4/sma...= pub - root - index. HTM ", the cause of this situation is likely to be minoltaprinters.com is a free domain name.This domain name has many disadvantages:

First, do not conform to the rules of domain name that is part of a home page;

Second, do not conform to the Internet using domain name as browse goals, and determine the location of habit;

Third, ignored the domain name is an important part of the site brand.

Be cautious 10. Registered.net domain

The.net domain name for a network background commercial company.While any commercial company can be registered, but this extremely easy to cause confusion, make visitors for access is a network background of business firms.Losses are taken over by the private sector to prevent others one solution is, right. Preventive.net domain name registration, but not as a private enterprise of formal domain name.

Some domestic private enterprises including some famous business companies chose to. Net at the end of the domain name.Such as many free email providers, such as.net 371., 163.,.net, etc.And abroad to provide close to the service of the online services businesses generally choose to. Com domain name at the end.