Conceiving the basis and starting point is a surname analysis, surname analysis includes two aspects of semantic analysis and structure analysis.

Semantic analysis is mainly to analyze the semantic characteristics and types of surnames, not its contents.Name of different semantic characteristics, its formation ability and the way of word-formation is different also.

Structure analysis, is the concept of the production name basis.Structure analysis of the principle is: through the analysis of each words, the combinations of alternative words.

Name of zhouyi conception have 28 method are:

Borrow offend jade stone method of reverse thinking method innovation three like thinking method sketch [7 colour ZhengHui method animation born divine law good music psychological expression method virtue embellish of personality shaping method skillfully using allusions idioms names homophonic xingyi method to number nakedness anadiplosis phase body unity of opposites, reason enlightenment method returning the Midas touch legal person called names method of analysis method of group name embedded words group name law question of zhouyi name no book of zhouyi symbol name name pun zhouyi method named bidirectional flow method

For example: "the water same day" from the relationship between water and days of conceive a poetic name.

The meaning of "the wind in the willows" is: the beautiful spring scenery, place willow wind, gently stretch, attired.