Understanding of eight terms

In the west, individual character make public and value of family, the surname company constitute a tradition.Name become a product of appellation, people became a commodity.Speaking of ford knew is car, speaking of panasonic is necessarily appliances, after the ebb tide, personal brand into commodity symbols, the creator of these extraordinary achievements full name no longer be known.In the top of the world top 100 enterprises, there are many is the founder of the personal brand.

How to maintain the delicate balance between personal brand and corporate brand, need a bit of wisdom and strategy.Here are those lessons can be finish in the top of the personal brand company and their stories.

Walter?Disney VS Disneyland

Brand gold point: unique craft

He hit a wall around his mind to be a cartoonist.Finally by Alice in "series for him in Hollywood open a piece of the sky.Disney created numerous works can be found in his upbringing suit a point.Even mThe mouseThe original expression, movement with him I have a lot of similarities, because walter often refer to their design cartoon image.Personal brand and corporate brand in the product design becomes one of walter?Disney period the Walt Disney company to win a lot of points.And walter, after the Disney brothers studio for the big shareholder control, can still rely on their own personal brand strength to recreate a company that belongs to oneself completely walter?Disney, Disneyland.

Comment on: personal brand once into the name of the company, probably because of complex equity relationship becomes belongs not name, at this time, personal brand and company brand is likely to go to the opposite embarrassment, let the brand's founder, in a dilemma.Often, rely on craft started as a people easy to get out of another its diameter, and nondestructive in brand value.

Henry?Ford VS the ford motor company

Brand gold point: narcissistic people loved

Everywhere in Detroit two words: ford.Ford hospital, the great hall of the ford, road, if the city from the airport, hazel, also drove in Egypt?Ford on the highway.Mr Hazel,?Henry Ford?Ford's son.Founded in 1876, ford motor company.With other carmakers patchwork, put auto parts assembly, Henry want to have it all.He likes to go to look for to the raw materials of car: to make passenger amphibious car bought the whole hillside pine forest, and to put all of the wood back to the town of John Deere and built his own ford fleet.As a family company, even the blast furnace is also named after members of the family.Hazel, when his son Egypt?Ford began receiving company later, Henry?Ford is in a group photo in front of each unit with her son, father and son together in newspapers and magazines on the figure became a hot topic outside of ford.

Comment on: as the founder of the ford company, Henry?Ford is a zealous personal brand operators.In that year, these practices is not consciously business enterprise brand strategy, but in the work, Henry?Ford nearly narcissism is received attention from the start and the topic of double work.

Elle?Dupont VS dupont chemical company

Brand gold point: the politics + family reputation

With a lot of farmland with nothing, kept two centuries flourish in the United States dupont has a strong family background.Elle?Dupont established elle?Dupont powder factory (i.e., the precursor of the modern dupont chemical company) was the eighth in the United States dupont family plan.In 1812, the us and the UKThe warBreak out, elle?Dupont's creative organized delivery of gunpowder "wagon train".Rode on the horse walking in front of him, behind every vehicle in the stars and stripes and dupont flag of the United States of America.The move for dupont, set a good image in the American public.Elle?Dupont's brother d many grams?Dupont dupont was a famous diplomat in the development of the original pr crisis, often relying on his good relations with politicians to resolve.Dupont essential material resource as the government and the President, made dupont family, of course, the United States "aristocratic".

Useful comments: western family name as the name of the company's tradition, especially the dupont it from France to the United States is no longer any privileged aristocrats.Whether it is elle?Dupont or d doc?Dupont, the success of how to make use of dupont to dupont family prosperity is the purpose of their best.In the dupont, it is evident that achievement family brand than setting personal and corporate brand gain more interests.This is also a lot of personal brand know the disadvantages of family business is still reuse by blood.

John?Pierpont?Morgan VS Morgan financial group

Brand gold point: personal image of added value

Many financial companies in the United States, the improvement of company's reputation mainly by Morgan in 1869, ha the railway incidents in the conservative stable attitude.In addition to pierpont and his partner, almost everyone in the scandal of gold trading came unstuck.This kind of style with pierpont a very personal fit.Pierpont?Morgan have the tall figure, clean clothes and dignified manner, excellent instrument make him appear very calm and confident.Compared with people who get started with gold speculation, the partners can feel happy.In addition, interested in cultural activities of Morgan for 25 years art collection, so he often at deal or no deal.Such generous interest fake vendor easily, Morgan as art collector brand value lies in the fact that he's quite professional, sell him fake artwork has not been found but it once was found, this person will not be let by the art world.

Comment on: if art collection can also be a good means arty, think through personal charm personal branding brand for the company in order to achieve the purpose of the points, not everyone can achieve.Morgan from the family business family, his father in Europe, the world of finance prestigious is pierpont rather than others, its gleaming personal style as public confidence in its individual brand value, can you imagine a blue tooling Morgan?

Konosuke matsushita VS panasonic

Brand gold point: a work a harvest

Konosuke matsushita, the process of creating brand don't have much surprise, worked is nothing more than a young man's story.He is only 22 years old when panasonic company was set up.It is said that only slept for three hours every day.He is bound to close to the style of infected the entire panasonic's corporate culture.Konosuke matsushita of life's greatest desire and the direction of the efforts to focus on two points: one is to let themselves created panasonic career last forever;Second, on the basis of the first to let panasonic family can always keep the enterprise.For this old panasonic to select all the granddaughter's husband, although he has not said it himself, but everyone know panasonic want with their related business.

Comment on: business difficult, it is harder to implementation.Let family whilst I'm afraid is the founder of the most common wishes, seems to be this way, his name to eternity.But in the present this era of professional managers emerge in endlessly, if still defend such concepts are not very touch.

Vader?Stage v VS

Brand gold points: individual brand company

Vader?Vs individuals and "vader?Vs the product brand is "two overlapping in a straight line.When darth vader?Stage in London, New York, Paris, milan fashion show essential character, realize that it is a good product and has a great economic benefits of procter & gamble company bought the brand.Vader from London started a hairdressing salon?Stage is the trump card of contemporary hot hairstylist.His design is simple and fluent, classic short hair design let he won the domestic and international fame in sixties and seventies of the 20th century.Although the brand manager is not a darth vader?Vs himself, for him to be a good choice.On the one hand, he still kept their international reputation for excellence, on the other hand, due to the popular recognition increasingly loud "vader?Vs "makes his personal is becoming increasingly influential.Procter & gamble natural needless to say, vader?Vs the existence of human is the best way to advertise.

Comment on: in this era of famous easier, select a living as a brand is not easy.After all, the operator is not himself, this man will not gas?Is it possible to cause a bad influence?All of these are not within the grasp of the company, and choose a like darth vader?Vs the craftsmen, is an insurance and a way to make money.From the perspective of personal brand, relying on the resources of the company always much more than individual for energy saving.

China: artisans in charge

With foreign named after the founder's name and the development of a wide variety of big brand companies, compared to China because of the problems left over by history brand belongs is ambiguous and even so eventually disappear.China's "old" hall shop mostly concentrated in the catering, service, food, daily provisions, and traditional Chinese medicine (TCM) a small number of industries, such as this, with much less a personal brand naming is less.Spread so far, some well-known brand also has certain geographical restrictions, such as earthquake jiangnan scissors, prominent in the pearl river delta wang Lao ji's herbal teas, hit the central plains of the king is kept justice. Sweet, and so on.These started with personal craft boutique, with not preach outsider self-protection rules make a great reputation in the industry competition.Has nothing to do with the craft industry, especially not appearing in a person's title, basically also denied personal brand.

In modern times, more perfect system of brand and the presence of the star characters of similar cases is to the Chinese may have.Sports products as li ning, deng yaping, flora, Chen design clothing, meters high, Han Jiaying artist's studio, etc., summary, br as the main line-up as actors, sports stars and artists personal brand companies, are all Chinese "by trade talk" of the traditional characteristics.In addition to these inherent project, in other industries, Chinese good face on the problems of its own performance also put down his face.

Edmond lee type v lee kum kee

Is famous for its magnificent shrimp paste oyster sauce is the lee kum kee Hong Kong was the number of the old family business, overseas popularity is quite high, there is a wall flower inside the wall sweet brand characteristics.On personal brand, real, real is one of the biggest advantages, belongs to the characteristic of the market "son" Lao tzu's secret recipe.Is successfully converted into a modern enterprise one of the special case of old.

Zhen-long huang VS zhen-long huang herbal tea

The disadvantages of family personal brand to zhen-long huang here are examples.The children's mind, want to leave but worry that they own brand hard enough, so, plaque uchiyama k cool tea still must be branded "zhen-long huang eldest son's name is" style.

Li ning VS li ning sports goods co., LTD

Li ning retired with the 10 years will be "li ning" China's first brand sporting goods.Big tournaments wearing li ning brand clothing on champion podium Chinese athletes to Chinese double pride.If not later, li ning company, li ning is a gifted athlete, with "li ning" brand, will become the hero of history, sooner or later became a day to give oneself increment businessman.

Chen shaohua VS Chen shaohua design studio

In its own name for studio brand than orders, all is in the Chinese art world.On the one hand, the value of the individual is easy to be recognized, on the other hand, once once named, originally a lack of big company brand can instantly.When the Chinese knot flag waving in the great river north and south, the name is Chen shaohua designer natural logical to become an international brand symbol.

Chen VS from clothing

Frankly speaking, Chen is not a talented artist, but he is a successful businessman.So, plus his name, movies, magazines, clothing also like him in painting, can always sell it a price of "value".

Jimmy v Jimmy studio

Jimmy and li, is China's modelling design in the field of two pieces of golden signboard, started with common characteristic is through the personal technology, using the studio continues to expand the size of a personal brand, wait until the increasingly ring, then give the extension products such as cosmetics, clothing, it is such a personal brand usual way.Li Yang of crazy English also is such.